Holiday Trends - China - April 2016 Industry Analysis, Size, Growth, Shares And Forecast Research Report

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The future growth of the demand for travel comes from family travellers who are eager to experience immersive local culture in a leisurely way. In addition, long weekends and the sharing economy will further boost the holiday market in China.

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Table of Content

Overview

What you need to know
Inclusions

Executive Summary

The market
Figure 1: Annual urban disposable income, 2008-15
Figure 2: Annual total retail sales of consumer goods, 2008-15
Figure 3: Chinese holiday expenditure, 2010-15
Figure 4: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
The consumer
Growing travelling needs
Figure 5: Holiday destinations, January 2016
Travelling is a great chance to strengthen family ties
Figure 6: Holiday companions, January 2016
Large potential of traditional holidays
Figure 7: Holiday time chosen, January 2016
The increasing sophisticated need for travelling
Figure 8: Holiday purpose, January 2016
Various attitudes towards different spending items
Figure 9: Spending habits on holiday, January 2016
Optimising holiday plan instead of cutting it
Figure 10: Budget control methods, January 2016
What we think

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Issues and Insights

Family traveller
The facts
The implications
Explore Chinese traditional holidays
The facts
The implications
New opportunities emerge when 2.5-day weekends are implemented
The facts
The implications
Impact of sharing economy
The facts
The implications

Market Factors

Market background
Growing disposable income
Figure 11: Annual urban disposable income, 2008-15
Prosperous consumer spending
Figure 12: Annual total retail sales of consumer goods, 2008-15
Market size
Figure 13: Chinese holiday expenditure, 2010-15
Market forecast
Figure 14: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
Market drivers
Sharing economy in Chinese tourism market
Market barriers
Dishonest business operators and loose supervision

The Consumer – What You Need to Know

Travelling is part of life
Unique and interesting trips
Better control than cutting

Holiday Destinations

Travelling is not a luxury anymore
Figure 15: Holiday destination, January 2016
Rising incomes and education levels
Figure 16: Holiday destination, by monthly household income and education level, January 2016
Zest for outbound travelling from tier one
Figure 17: Holiday destination, by city tier, January 2016

Holiday Companions

Go with family
Figure 18: Holiday companion, January 2016

Holiday Time Chosen

Large potential behind traditional Chinese holidays
More annual holidays will definitely help
Figure 19: Holiday time chosen, January 2016

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