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A Toast to Progress - Beer Market Poised for Unprecedented Growth, Estimated to Reach $814.7 Million by 2030

Beer Industry

Beer Industry

According to Next Move Strategy Consulting, the global Beer Market size is anticipated to surpass $814.7 million by 2030 reflecting a CAGR of 2.9% during the forecast period till 2030. This effervescent surge is driven by a confluence of factors that reflect the evolving preferences and dynamic trends within the beverage industry.

Market Overview:

The beer market is currently experiencing a ferment of growth, as consumers worldwide develop an ever-growing palate for diverse and innovative beer offerings. Breweries are navigating a landscape marked by changing consumer preferences, a quest for unique flavors, and an increasing demand for craft and artisanal brews. This phenomenon is not only reshaping the industry but also creating a spirited environment for innovation and exploration.

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Key Market Drivers:

1. Craft Beer Craze: The global phenomenon of craft beer continues to captivate beer enthusiasts, driving the market's expansion. Consumers are increasingly drawn to unique and artisanal brews, fostering a vibrant ecosystem of small and independent breweries worldwide.

2. Health-conscious Choices: The rising trend of health-conscious living is influencing beer preferences. Low-alcohol, non-alcoholic, and wellness-oriented beer options are gaining traction as consumers seek a balance between enjoyment and well-being.

3. Global Cultural Exchange: The exchange of cultural influences, particularly in the digital age, has led to a cross-pollination of beer styles and flavors. This globalization of beer culture is expanding the variety of options available to consumers.

4. Sustainability on Tap: Environmental consciousness is becoming a significant factor in consumer choices. Breweries adopting sustainable practices, from sourcing ingredients to packaging, are gaining favor among eco-conscious consumers.

Market Segmentation:

The beer market includes various segments, including:

Type: Based on type, the market is segmented into ale, stout & porter, lager, malt, bocks, and others.

Source: Based on source, the market is divided into wheat, corn, rice, barley and oats.

Ingredient: Based on ingredient, the market is classified into yeast, enzymes, malt, and hops.

Production: Based on production, the market is bifurcated into macro brewery, micro-brewery, craft brewery and others.

Taste: Based on taste, the market is categorised into strong beer, light beer, and regular beer.

Quality: Based on Quality, the market is segmented into standard, premium, and super premium.

Alcohol Content: Based on alcohol content, the market is divided into high, low, alcohol-free.

Flavor: Based on flavour, the market is classified into flavored and unflavoured.

Category: Based on category, the market is bifurcated into popular-priced, premium, and super premium.

Packaging: Based on packaging, the market is divided into canned, glass bottle, PET bottle, and others.

Distribution Channel: Based on distribution channel, the market is classified into on-trade and off-trade.

Geographical Regions: Based on region, the market is analysed into North America, Europe, and Asia-Pacific, and Rest of World (RoW).

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Outlook and Future Prospects:

As breweries and bars push the boundaries of customer experience, innovations such as interactive beer tap-rooms and self-service beer walls are poised to unlock significant growth in the beer market. These engaging features not only empower customers to explore a wider range of brews and personalize their tasting journey, but also create a fun and social atmosphere, attracting new demographics and fueling repeat business. The convenience and novelty of self-service, coupled with the sheer abundance of choice offered by beer walls, will likely entice both casual drinkers and craft beer enthusiasts, propelling the industry to new heights in the coming years.

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The anticipated market growth of beer and other alcoholic beverages is likely to be dampened during the forecast period due to a potential tightening of government regulations in response to growing health concerns. Stringent rules on sales and distribution, aimed at curbing alcohol-related health issues like fatty liver and obesity, could significantly impact consumer access and purchasing behavior. This could translate to reduced sales volumes, limited market expansion, and potentially slower revenue growth for the industry. The effectiveness and specific details of these regulations will undoubtedly influence the extent to which they impact market growth, but their presence undeniably presents a significant headwind for the near future.

Regional Dominance:

The Asia-Pacific region reigns supreme in the global beer market, and its throne seems secure. This is thanks to a thriving army of local giants such as Yanjing and Asahi, who brew budget-friendly, low-alcohol beers (think 2.8% ABV or less). This affordability fuels the market for lighter options, including craft beers, and drives down costs even further. It's no surprise, then, that Asahi launched their new "Beery" in 2021, a 0.5% alcoholic beer aimed at achieving a 14-point increase in sales by 2025. But it's not just price.

A booming youth population, growing social acceptance, and a touch of Western influence are also fueling this region's exceptional beer market growth. And with readily available raw materials and a low-cost workforce, the Asia-Pacific region offers fertile ground for brewers to set up shop and tap into this ever-growing market.

On the other hand, the beer market in North America is anticipated to witness swift growth due to the introduction of self-made, innovative, and unique beer types with different flavors, which are likely to create a more extensive customer base.

Competitive Landscape:

The beer market comprises various market players such as Anheuser-Busch InBev, Heineken N.V., Carlsberg Group, Boston Beer Company, Molson Coors Beverage, Asahi Group Holdings Ltd., Diageo plc, Constellation Brands, Sierra Nevada Brewing Co., and Dogfish Head Craft Brewery Inc.

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Contact Us:

Next Move Strategy Consulting
Full Postal Address: 5th Floor, 867 BOYLSTON ST STE 500
E-Mail: info@nextmsc.com
Direct: +1-217-650-7991
Website: www.nextmsc.com

About Us:

Next Move Strategy Consulting is an independent and trusted third-platform market intelligence provider committed to delivering high-quality market research reports. We assist multinational companies in gaining a competitive edge and expanding their industry presence by capturing a larger market share. Our research methodology combines primary research, secondary research, data mining, and data analytics to deliver reliable insights.

Over a decade, we have served over 1,000 global customers, including 90% of Fortune 500 companies. Our analysts constantly monitor high-growth markets and uncover hidden opportunities in various sectors. We offer top-quality syndicated and custom research reports across ten different industry verticals, catering to your unique business needs. Our industry-standard delivery solutions, from pre-consultation to after-sales services, ensure an exceptional client experience and support informed strategic decision-making.

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