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India Ghee Market Size, Share, Growth Report and Forecast 2024-2032
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Ghee, a clarified form of butter with its origins in ancient India, is an integral component of Indian cuisine, rituals, and traditional medicine (Ayurveda). Revered not just for its rich, nutty flavour, but also its myriad health advantages, ghee finds its place in diverse Indian dishes, ranging from savouries to sweets. Its benefits span from aiding digestion, providing essential fats, to even boasting potential anti-inflammatory properties.
The resurging interest in traditional diets and natural products is bolstering the Indian ghee market growth. As global trends gravitate towards organic, pure, and natural foods, ghee is witnessing a remarkable comeback, especially among health enthusiasts and those following diets. Furthermore, the rise in disposable income in India has led to increased purchasing power, enabling consumers to opt for premium ghee products.
In the expansive realm of Ayurveda, ghee holds a pivotal position. It is not merely a dietary inclusion but also serves as a base for numerous Ayurvedic medicines. According to the India ghee market analysis, the growing global and domestic acceptance of Ayurvedic practices further fortifies the demand for ghee, elevating it from a kitchen staple to a wellness essential.
Industrial applications of ghee, though niche, are not insubstantial. The cosmetics industry, recognising the moisturising properties of ghee, is increasingly incorporating it into skincare products. Additionally, ghee, with its high smoke point, is being marketed as a healthier alternative for cooking and frying, overshadowing oils that may break down into harmful compounds at high temperatures.
A significant India ghee market trend is the surge in online retail sales. With digitalisation penetrating even the remotest corners of India, ghee brands are leveraging e-commerce platforms, ensuring wider reach and accessibility. The online platforms also aid in educating the consumers, with detailed product information, reviews, and usage tips, thus driving informed purchasing decisions.
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The rise of veganism and plant-based diets, globally, does pose a question on the potential impact on ghee consumption. However, ghee, deeply entwined in India's cultural and culinary fabric, continues to hold its ground. Its irreplaceable taste profile and the growing body of research affirming its health benefits ensure that ghee remains resilient amidst shifting dietary patterns.
India Ghee Market Segmentation
The market can be divided based on source, sector, dairy enterprise size, end use, distribution channel, and state.
Market Breakup by Source
Cow
Buffalo
Market Breakup by Sector
Organised
Unorganised
Market Breakup by Enterprise Size
Private Sector
Cooperative Sector
Market Breakup by End Use
Retail
Institutional
Market Breakup by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online
Others
Market Breakup by State
Karnataka
Maharashtra
Tamil Nadu
Delhi
Gujarat
Andhra Pradesh and Telangana
Uttar Pradesh and Uttarakhand
West Bengal
Kerala
Haryana
Punjab
Rajasthan
Madhya Pradesh and Chhattisgarh
Bihar and Jharkhand
Orissa
Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the India ghee market. Some of the major players explored in the report by Expert Market Research are as follows:
Gujarat Co-operative Milk Marketing Federation Ltd
Nestlé India Limited
Britannia Industries Limited
Mother Dairy Fruits and Vegetables Pvt. Ltd.
Anik Milk Products Pvt Ltd.
Patanjali Ayurved Limited
SMC Foods Limited
The Punjab State Cooperative Milk Producers' Federation Ltd.
Milk Food Ltd.
Parag Milk Foods Ltd.
Rajasthan Cooperative Dairy Federation Ltd
Gopaljee Dairy Foods Pvt Ltd
Others
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