U.S. Pregnancy Products Market to Reach US$439.2 mn by 2023; Stretch Mark Minimizers Represented Largest Product Segment in 2014

According to a new market report published by Transparency Market Research “Pregnancy Products Market - U.S. Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2023”, the pregnancy products market in the U.S. was valued at US$266.6 mn in 2014 and is projected to expand at a CAGR of 5.7% from 2015 to 2023 to reach US$439.2 mn in 2023.

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A pregnant woman is usually aware of the fact that whatever she consumes during pregnancy influences the development of the fetus. The same applies for skin care products used during pregnancy. Pregnancy-associated skin conditions are generally of three types: benign skin conditions that occur due to hormonal change, preexisting skin conditions, and pregnancy specific dermatoses. Benign skin conditions include stretch marks, hyperpigmentation, and hair, nail, and vascular changes. During pregnancy, high levels of estrogen and progesterone combined with the antigens of the baby lead to unpleasant changes on the skin of expecting mothers. Stretch mark is a common skin problem that occurs in 90% of pregnant women during the third trimester.

These stretch marks are more common in women with larger babies, younger women, and women with higher body mass indices. Several creams and lotions are available in the market to prevent and minimize these stretch marks. Pre-existing skin conditions consist of psoriasis, dermatitis candida, and other fungal infections. Psoriasis or atopic dermatitis may worsen or sometimes improve during pregnancy. Moreover, pregnancy specific dermatoses consist of pruritic urticarial papules and plaques of pregnancy. Skin loses elasticity and results in layers of sluggish skin. This can be treated with body restructuring products or toning/firming lotion.

This report on the pregnancy products market in the U.S. analyzes the current and future prospects of the market. The report comprises an elaborate executive summary, including a market snapshot that provides overall information of various segments and sub-segments. This section also provides the overall information and data analysis of the pregnancy products market in the U.S. with respect to the leading market segments based on type of product and region.

The market overview section of the report includes qualitative analysis of the pregnancy products market including the factors determining the market dynamics such as drivers, restraints, and opportunities. In addition, various analyses such as pricing analysis, market share, distribution channel analysis, regulatory framework, and market attractiveness and competitive landscape have been provided. The market attractiveness analysis explains the intensity of competition in the market in different regions of the U.S. The competitive scenario between market players is evaluated through market share analysis. These factors would help market players to take strategic decisions in order to strengthen their positions and expand their share in the pregnancy products market in the U.S.

The pregnancy products market has been segmented based on type of product and region. Based on type of product, the market has been categorized into stretch mark minimizer, body-restructuring gel, toning/firming lotion, itching prevention cream, nipple protection cream, breast cream, stressed leg product, and others. Market revenue in terms of US$ Mn for the period between 2013 and 2023 along with the compound annual growth rate (CAGR %) from 2015 to 2023 are provided for all the segments, considering 2014 as the base year.

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Region-wise, the pregnancy products market in the U.S. has been categorized into four regions: Western United States, Southern United States, Northeastern United States, and Central United States. The recommendations section included in the report would assist existing players to expand their market share and new companies to establish their presence in the pregnancy products market. The report also profiles major players in the market based on various attributes such as company overview, financial overview, business strategies, product portfolio, and recent developments. Major players profiled in this report include Clarins Group, Expanscience Laboratories, Inc. (Mustela), Mama Mio US Inc. (Mio), Noodle & Boo, Novena Maternity, and Nine Naturals, LLC.

The pregnancy products market in the U.S. has been segmented as follows:
U.S. Pregnancy Products Market, by Product
•Stretch Mark Minimizer
•Body Restructuring Gel
•Toning/Firming Lotion
•Itching Prevention Cream
•Nipple Protection Cream
•Breast Cream
•Stressed Leg Product
•Others
U.S. Pregnancy Products Market, by Region
•Western United States
•Southern United States
•Northeastern United States
•Central United States

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