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Mobile Apps And Web Analytics Market Size, Industry Trends, Regional Outlook, Competitive Market, And Forecast To 2033
Mobile Apps And Web Analytics Market Analysis
The Business Research Company presents an extensive market research report on the Mobile Apps And Web Analytics Global Market Report 2024, furnishing businesses with a competitive edge through a detailed examination of the market structure, encompassing estimates for various segments and sub-segments.
Furthermore, the report highlights on emerging trends, significant drivers, challenges, and opportunities, providing all necessary data for thriving in the industry. This report market research offers a comprehensive perspective, including an in-depth analysis of the present and future scenarios within the industry.
Market Sizing:
The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $10.92 billion in 2023 to $12.75 billion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growing competition in the mobile market, increasing in 5G adoption, exploring blockchain technology, growing importance of mobile marketing chains,increasing smartphone penetration.
The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to rapid smartphone adoption, remote work trend, high e-commerce growth, widespread adoption of SME cloud storage, increasing demand for mobile apps and web analytics solutions. Major trends in the forecast period include adoption of advanced technologies, expansion of distribution channels, integration with new technologies, collaborations and mergers with other significant brands, adoption of serverless computing.
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Key Market Players:
Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc. , Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc. , Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd
Market Drivers:
The increasing digital transformation is expected to propel the growth of the mobile apps and web analytics market going forward. Digital transformation is the strategic integration of digital technologies to fundamentally reshape business processes, culture, and customer experiences. The customers are accustomed to digital experiences and have heightened expectations for convenience, personalization, and responsiveness, which contributes to the requirement of digitalization. Mobile apps and web analytics are used role in digital transformation to provide organizations with valuable insights into user behavior and preferences by tracking and analyzing user interactions, such as app usage patterns, website navigation paths, and customer engagement metrics. For instance, in January 2024, according to the report of Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, the companies globally invested $1.85 trillion in digital transformation initiatives in 2022, with projections indicating a rise to $3.4 trillion by 2026. Therefore, the increasing digital transformation is driving the growth of the mobile apps and web analytics market.
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https://www.thebusinessresearchcompany.com/report/mobile-apps-and-web-analytics-global-market-report
The mobile apps and web analytics market covered in this report is segmented -
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
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