Rutronik and Pulse Electronics Expand their Partnership

Rutronik Elektronische Bauelemente GmbH and Pulse Electronics have expanded their franchise agreement, which previously encompassed Germany and France, but with immediate effect now also covers the EMEA region (Europe, Middle East, Africa).

Rutronik has been a Pulse Electronics distributor since as far back as 2003, with the franchise encompassing all products from the Power, Wireless Infrastructure and Network User business units. This franchise focuses on discrete LAN modules as well as sockets with integrated LAN modules, as well as power inductors, common mode chokes, AC/DC and DC/DC converters for switch-mode power supplies, gate drive transformers, current sensors and Rogowski coils.

Rutronik also distributes antennas as embedded, internal, external and outdoor models for wi-fi, Zigbee, ISM and GPS. These products are primarily targeted at the industrial and automotive markets. “We are pleased to now be able to offer all of our customers in the EMEA region these innovative components, which offer compelling value for money. They can receive samples within a very short time, and also benefit from outstanding commercial and technical support from Pulse Electronics,” said Gökhan Ersoy, Senior Marketing Manager for Inductors & Timing Devices at Rutronik.

“In Rutronik, we have found a distribution partner that can genuinely reach all of our target customers in Europe – something which Rutronik has already proven in its existing franchise territories,” explained Grahame Lockey, Distribution Sales Manager at Pulse Electronics. “Our common goal is to reach a broader customer base and to be able to offer the customer technical and commercial solutions of the highest standards by way of design-in support.”

About Rutronik (www.rutronik.com)
Rutronik Elektronische Bauelemente GmbH is third largest distributor in Europe (Europartners Distribution Report 2014) and the number eleven worldwide (Global Purchasing, May 2015). The broadline distributor offers semiconductors, passive and electromechanical components in addition to boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The company bundles all products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals under RUTRONIK EMBEDDED. RUTRONIK SMART brings together sensors, wireless components, micro-controllers, power management and safety solutions for devices within the Internet of Things (IoT). Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its customer-oriented, forward-looking range of services. The company, established by Helmut Rudel in Ispringen/Germany in 1973, employs more than 1,400 staff worldwide and achieved Group sales of EUR820 million in the 2015 fiscal year.

Rutronik Elektronische Bauelemente GmbH, Industriestrasse 2, 75228 Ispringen, Germany; ph. +49 (0) 7231/801-0, www.rutronik.com

Press contact:
Rutronik Elektronische Bauelemente GmbH:
Janina Weber, Public Relations, tel: +49 7231 801-1679;
e-mail: Janina.Weber@rutronik.com

Agentur Lorenzoni GmbH, Public Relations, Christine Schulze,
tel: +49 8122 55917-14; e-mail: christine@lorenzoni.de

This release was published on openPR.