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Mobile Apps And Web Analytics Global Market Size, Share, Emerging Trends, Key Players Analysis Report - 2028 | Apple Inc., Alphabet Inc., Adobe Inc., SAS Institute Inc., Splunk Inc.
Mobile Apps And Web Analytics Market Share
Mobile Apps And Web Analytics Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.
The Market Size Is Expected To Reach $23.34 billion In 2028 At A CAGR Of 16.3% :
The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $10.92 billion in 2023 to $12.75 billion in 2024 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growing competition in the mobile market, increasing in 5G adoption, exploring blockchain technology, growing importance of mobile marketing chains,increasing smartphone penetration.
The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $23.34 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to rapid smartphone adoption, remote work trend, high e-commerce growth, widespread adoption of SME cloud storage, increasing demand for mobile apps and web analytics solutions. Major trends in the forecast period include adoption of advanced technologies, expansion of distribution channels, integration with new technologies, collaborations and mergers with other significant brands, adoption of serverless computing.
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Mobile Apps And Web Analytics Market Major Segments
The mobile apps and web analytics market covered in this report is segmented -
1) By Component: Solution, Services
2) By Platform: Android, iPhone Operating System (iOS), Windows, Unity, Amazon, Terminal Velocity Operating System (TvOS)
3) By Deployment: On-Premise, Cloud Based
4) By Application: Mobile Advertising And Marketing Analytics, Search Engine Tracking And Ranking, Marketing Automation, Content Marketing, In-App And Web Behavioral Analysis, Application Performance And Advertising Optimization, Other Applications
5) By Industry Vertical: Banking, Financial Services And Insurance (BFSI), Retail And Ecommerce, Healthcare And Life Sciences, Government, Media And Advertisement, Telecom And Information Technology (IT), Transportation And Logistics, Other Industry Verticals
Key Driver - Digital Transformation Fuels Surge In Mobile Apps And Web Analytics Market
The increasing digital transformation is expected to propel the growth of the mobile apps and web analytics market going forward. Digital transformation is the strategic integration of digital technologies to fundamentally reshape business processes, culture, and customer experiences. The customers are accustomed to digital experiences and have heightened expectations for convenience, personalization, and responsiveness, which contributes to the requirement of digitalization. Mobile apps and web analytics are used role in digital transformation to provide organizations with valuable insights into user behavior and preferences by tracking and analyzing user interactions, such as app usage patterns, website navigation paths, and customer engagement metrics. For instance, in January 2024, according to the report of Exploding Topics, a US-based platform that focuses on identifying and monitoring emerging trends and topics on the internet, the companies globally invested $1.85 trillion in digital transformation initiatives in 2022, with projections indicating a rise to $3.4 trillion by 2026. Therefore, the increasing digital transformation is driving the growth of the mobile apps and web analytics market.
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Prominent Trend - Revolutionizing Mobile App Analytics The Rise Of Real-Time Insights
Major companies operating in the mobile apps and web analytics market are focusing on developing innovative analytic solutions such as pin analytics to strengthen their position in the market. These analytics allows users to access real-time insights on the performance of their pins directly from their mobile devices, which is a significant advancement in the field of mobile app analytics. For instance, in July 2022, Pinterest, a US-based image sharing and social media service, launched pin analytics on mobile. The real-time analytics feature provides users with valuable data to make more informed decisions about its pin strategy, ultimately impacting the performance on the platform. It provides insights into how the pins are performing, including impressions, clicks, saves, and close-ups.
Mobile Apps And Web Analytics Market Players
Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc. , Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc. , Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd
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Largest And Fastest Growing Region In The Market
North America was the largest region in the mobile apps and web analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The Table Of Content For The Market Report Include:
1. Executive Summary
2. Mobile Apps And Web Analytics Market Report Structure
3. Mobile Apps And Web Analytics Market Trends And Strategies
4. Mobile Apps And Web Analytics Market - Macro Economic Scenario
5. Mobile Apps And Web Analytics Market Size And Growth
…..
27. Mobile Apps And Web Analytics Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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