openPR Logo
Press release

Programmatic Advertising Market Size, Trends, Insights, Demand, Growth, Market Research Report 2024-2033

05-29-2024 12:32 PM CET | IT, New Media & Software

Press release from: The Business research company

Programmatic Advertising Market

Programmatic Advertising Market

"The Business Research Company has recently revised its global market reports, now incorporating the most current data for 2024 along with projections extending up to 2033.

Programmatic Advertising Global Market Report 2024 by The Business Research Company offers comprehensive market insights, empowering businesses with a competitive edge. It includes detailed estimates for numerous segments and sub-segments, providing valuable strategic guidance.

The Market Size Is Expected To Reach $28.12 billion In 2028 At A CAGR Of 22.6% :

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).

Request A Sample Of This Report - https://www.thebusinessresearchcompany.com/sample.aspx?id=6894&type=smp

Programmatic Advertising Market Major Segments
The programmatic advertising market covered in this report is segmented -

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel

Key Driver - Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Customise This Report As Per Your Requirements - https://www.thebusinessresearchcompany.com/Customise?id=6894&type=smp

Prominent Trend - Technological Advancements Driving Transformation In The Programmatic Advertising Landscape

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing manual processes, data silos, and inefficiency.

Programmatic Advertising Market Players
Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc, Magnite Inc, Baidu Inc, Google Ad Manager, The Trade Desk Inc., MediaMath Inc, XandrInc, Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE Co, PubMatic Inc, OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc, Roku Inc, Quantcast Corporation, IgnitionOne Inc, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc

View The Full Report Here - https://www.thebusinessresearchcompany.com/report/programmatic-advertising-global-market-report

Largest And Fastest Growing Region In The Market
North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The Table Of Content For The Market Report Include:
1. Executive Summary
2. Programmatic Advertising Market Report Structure
3. Programmatic Advertising Market Trends And Strategies
4. Programmatic Advertising Market - Macro Economic Scenario
5. Programmatic Advertising Market Size And Growth
…..
27. Programmatic Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info

Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

"Learn More About The Business Research Company
The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide."

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Programmatic Advertising Market Size, Trends, Insights, Demand, Growth, Market Research Report 2024-2033 here

News-ID: 3517761 • Views:

More Releases from The Business research company

Emerging Trends to Reshape the Global Fitness App Market: Revolutionizing Personal Training with AI Technology as a Key Influencer
Emerging Trends to Reshape the Global Fitness App Market: Revolutionizing Person …
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. Fitness App Market Size Valuation Forecast: What Will the Market Be Worth by 2025? The scale of the fitness app market has seen significant expansion in the past few years. It's projected to accelerate from a value of $14.66 billion in 2024 to a staggering $17.71 billion in 2025,
2025-2034 Enterprise Quantum Computing Market Evolution: Disruptions, Innovations, and Untapped Opportunities
2025-2034 Enterprise Quantum Computing Market Evolution: Disruptions, Innovation …
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. What Is the Expected CAGR for the Enterprise Quantum Computing Market Through 2025? The market size of enterprise quantum computing has seen rapid expansion in the past few years. It is projected to escalate from $3.76 billion in 2024 to an impressive $4.78 billion in 2025, exhibiting a compound
Global Emotion Detection And Recognition Market Projected to Grow at 16.1% CAGR, Reaching $56.62 Billion by 2029
Global Emotion Detection And Recognition Market Projected to Grow at 16.1% CAGR, …
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. What Will the Emotion Detection And Recognition Industry Market Size Be by 2025? The market size of emotion detection and recognition has seen a swift growth in the recent years. It is projected to expand from $27.64 billion in 2024 to $31.19 billion in 2025, with a Compound Annual
Global Digital Transformation Industry Outlook 2025-2029: Market Set to Cross $4315.18 Billion Milestone
Global Digital Transformation Industry Outlook 2025-2029: Market Set to Cross $4 …
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts. How Large Will the Digital Transformation Market Size By 2025? The rapid expansion of the digital transformation market in recent years has been notable. The market, which was valued at $1755.44 billion in 2024, is set to climb to a staggering $2105.59 billion in 2025, reflecting a compound annual

All 5 Releases


More Releases for Advertising

Maximize Your Reach: Advertising Agencies Launches Advanced Advertising Services
We're thrilled to introduce our new approach to marketing and advertising," said Don Varner, Owner. "Our focus is on delivering measurable results through highly customized campaigns that meet the specific needs of each client, ensuring that every brand we work with achieves maximum visibility and success." Highlight any specific features of your offerings, such as innovative strategies, industry experience, or data-driven methods that differentiate your agency. Key Services Offered Include: Digital Marketing: SEO,
A Comprehensive Study Exploring Spectacular Outdoor Advertising Market | Key Pla …
The Latest research study released by HTF MI "Global Spectacular Outdoor Advertising Market with 120+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know-how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint, and status. Understanding the segments helps in identifying the importance of different factors that aid market growth. Some of the Major Companies covered in this Research are
Outdoor Advertising Market Increasing Demand With Leading Players Lamar Advertis …
An extensive analysis of the Global Outdoor Advertising market strategy of the leading companies in the precision of import/export consumption, supply and demand figures, cost, price, revenue and gross margins. The report starts by an introduction about the company profiling and a comprehensive review about the strategy concept and the tools that can be used to assess and analyze strategy. It also analyzes the company’s strategy in the light of
Advertising Market Is Growing Worldwide with Major Types: Brand Advertising, Dir …
Advertising is a marketing communication that uses a non-personal message openly sponsored to promote or sell a product, service or idea. Advertising sponsors are usually companies that want to promote their products or services. The Advertising report is an exclusive elaborated study of the given industry with an aim towards the global market trend. The report focuses to deliver a synopsis of global Advertising Market with in-depth market segmentation by several
Interactive Advertising Market is Booming Worldwide| Grey Advertising, Butler, S …
HTF MI recently introduced Global Interactive Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2023. The market Study is segmented by key regions which is accelerating the marketization. At present, the market is developing its presence and some of the key players from the complete study are Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather,
Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Compan …
According to the new market research report “Future of Digital Advertising Industry 2018-2025: Opportunity Analysis by Companies (Google, Facebook, Yahoo, Twitter..), by Advertising Type (Indoor Advertising (SEM, Mobile..) & Outdoor Advertising (Classifieds, Wall Display Advertising...)) & Forecast” Request sample report 2018 @ https://www.marketresearchnest.com/report/requestsample/427481 This report studies the Digital Advertising Industry with many aspects of the industry like the market size, market status, market trends and forecast, the report also provides