eyeBrand Redefines Executive Support: From Fractional CMO to Fractional Partner to Address Leadership Frustrations

FOR IMMEDIATE RELEASE

[Nashville, TN - [June 12, 2024] eyeBrand, a trusted advocate and strategic partner, is excited to announce its new positioning as a Fractional Partner, expanding beyond the traditional role of a Fractional CMO (FCMO).

Leaders often hire Fractional CMOs for marketing strategy but are left disappointed when the strategy is too narrow and fails to deliver results - adding additional and unnecessary challenges for leadership. Many Fractional CMOs don't stay on for full implementation leaving businesses without the necessary support for success.

"We've noticed many call themselves Fractional CMOs," says Steve Muscato, CEO/Principal of eyeBrand. "But when their focus is only on marketing or strategy, clients are left frustrated. They want results.

Beyond strategy, we are "indestractably" focused on our client's vision, working tirelessly to deliver on the strategy and support the organization and its leaders".

For eyeBrand, fractional means temporary, not part-time. Their team of fractionals works full-time throughout the engagement, equipping leadership and their teams with the tools, confidence, and framework to excel independently.

Muscato adds, "Shifting from Fractional CMO to Fractional Partner better communicates the deep partnership we seek to have with our clients. We don't come in to fix things. Instead, we create together".

Starting with the organization's mission and vision, we build comprehensive strategies that reach, engage, and retain the customers the client truly wants and needs to reach. We then help the client develop meaningful and profitable relationships with those customers by aligning everyone responsible for building and growing that relationship including marketing, sales, operations, and even leadership.

The shift to Fractional Partner gives clients confidence that their strategy is complete and has the processes and support required to provide clients a return on their investment.

For more information about eyeBrand and their Fractional Partner services, visit www.eyeBrand.net.

Steve Muscato
Founder/Principal
eyeBrand
‭(931) 706-9050‬
pr@eyebrand.net
www.eyeBrand.net
401 S Mt Juliet Rd #235
Mt. Juliet, TN 37122

About eyeBrand

eyeBrand is a fierce advocate for purpose-driven organizations, dedicated to helping leaders lead with clarity and confidence.

This release was published on openPR.