Soft Drinks Market: Industry Analysis and Forecast (2024-2030)

Soft Drinks Market Overviews
The soft drinks industry faced a challenging year in 2023, as sharply increasing retail prices led to flat or declining volumes in key mature markets including America and Europe. This trend highlights the global challenge of balancing volume growth with profitability, especially amidst commitments to sustainability and public health. However, amidst these challenges, value-seeking consumers demonstrated new behaviors, favoring regional value brands and discounter channels over private labels.

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Soft Drinks Market Scope and Methodology:
Varun Beverages, a strategic franchisee partner of PepsiCo in India, exemplifies the industry's growth potential. With franchise rights in several countries, Varun Beverages is expanding its product portfolio to include low-calorie and zero-sugar options in carbonated soft drinks, along with non-seasonal products like juices and sports drinks. The company recycles 80% of its plastic waste, aiming for 100% by CY25. Over the period 2022-2024, Varun Beverages is expected to deliver revenue and EBITDA CAGRs of 19.5% and 22.1%, respectively, driven by cost efficiencies, leverage benefits, and enhanced asset utilization. These all factors collectively benefit the India soft drinks market size growth during the forecast period.

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Soft Drinks Market Regional Insights
North America led the global soft drinks market with the highest share in terms of both value and volume in 2023 and is expected to grow at a significant CAGR during the forecast period. The United States and Canada are positively benefiting the North American soft drinks market revenue growth thanks to the growing production of drinks and investments in developing manufacturing assembly lines and packaging technology. In addition, the presence of globally known brands such as PepsiCo and Coca-Cola in the region is expected to drive the soft drinks industry demand in North America during the forecast period.

Soft Drinks Market Segmentation
Based on Product Type, the Carbonated Soft Drinks (CSD) segment held the largest market share in terms of both value and volume and dominated the global soft drinks market in 2023. The segment is further expected to grow at a CAGR of 6.20% during the forecast period. Carbonated soft drinks are experiencing notable shifts in consumer preferences and consumption patterns, driven by evolving health consciousness, demographic dynamics, and changing market landscapes. While traditional CSD consumption remains ingrained in certain segments, younger and health-focused consumers are spearheading a demand for healthier alternatives and diverse flavor offerings.

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Soft Drinks Market Key Players
The Coca-Cola Company (United States)
PepsiCo, Inc. (United States)
Keurig Dr Pepper (United States)
National Beverage Corp. (United States)

Key questions answered in the Soft Drinks Market are:
• What is Soft Drinks?
• What was the Soft Drinks market size in 2023?
• What is the growth rate of the Soft Drinks Market?
• Which are the factors expected to drive the Soft Drinks market growth?
• What are the different segments of the Soft Drinks Market?
• What growth strategies are the players considering to increase their presence in Soft Drinks?
• What are the upcoming industry applications and trends for the Soft Drinks Market?
• What are the recent industry trends that can be implemented to generate additional revenue streams for the Soft Drinks Market?
• Who are the leading companies and what are their portfolios in Soft Drinks Market?
• What segments are covered in the Soft Drinks Market?
• Who are the key players in the Soft Drinks market?

Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2022)
• Past Pricing and price curve by region (2018 to 2022)
• Market Size, Share, Size & Forecast by Different Segment | 2024-2030
• Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation - A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape - Profiles of selected key players by region from a strategic perspective
o Competitive landscape - Market Leaders, Market Followers, Regional player
o Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER's analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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