Cranberries Market 2024 Growth Analysis, Key Players, Business Overview, Insights, Trends And Forecast 2033

The new report published by The Business Research Company, titled ""Cranberries Global Market Report 2024 - Market Size, Trends, And Global Forecast 2024-2033"", delivers an in-depth analysis of the leading size and forecasts, investment opportunities, winning strategies, market drivers and trends, competitive landscape, and evolving market trends.

As per the report, the cranberries market size has grown steadily in recent years. It will grow from $2.25 billion in 2023 to $2.35 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. The cranberries market size is expected to see steady growth in the next few years. It will grow to $2.83 billion in 2028 at a compound annual growth rate (CAGR) of 4.8%.

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Growing Consumer Demand For Organic Goods Boosts Cranberries Market Growth
Growing consumer demand for organic goods is expected to propel the growth of the cranberries market. Organic goods refer to products produced and processed according to organic farming standards, which prohibit synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. Demand for organic goods is on the rise due to several factors, including increasing health consciousness among consumers and growing awareness about the environmental impact of conventional farming practices. Cranberries are utilized in organic food products to offer natural tartness and nutritional benefits while aligning with consumers' preferences for organic, pesticide-free options. For instance, in June 2022, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry in North America, it was revealed that organic industry sales surpassed $63 billion, with $1.4 billion (2%) in total growth over the preceding year. Additionally, organic food, which accounted for over 90% of organic product sales, experienced 2% growth, reaching $57.5 billion. Therefore, the growing consumer demand for organic goods is driving the growth of the cranberries market.

Innovative Cranberry Products For Offering Standardized Alternative
Major companies operating in the cranberries market focus on developing innovative products, such as standardized whole fruit cranberry powder, to gain a competative edge in the market. Standardized whole-fruit cranberry powder refers to a finely milled cranberry powder with consistent levels of active ingredients. For instance, in January 2022, Fruit d'Or, a Canada-based cranberry processing company, launched the Pro Cran d'Or and Pro Cran Naturelle 80-mesh cranberry powders used for softgels and gummie*s. These are the first powders made from whole-fruit cranberries and meet FDA (Food and Drug Administration) requirements for a health claim regarding reduced UTI (Urinary Tract Infection) risk. It has a particle size of 80 mesh, which prevents leakage in softgels and offers versatility for various delivery systems. These powders can be blended with other ingredients and are suitable for use in smoothies, bars, dairy products, and cosmetics.

The cranberries market covered in this report is segmented -

1) By Product Type: Fresh Fruits, Freeze Dried, Air Dried, Other Product Types
2) By Nature: Conventional, Organic
3) By End-User: Bakery, Confectionaries, Dairy Products, Beverages, Cereals, Other End Users

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Major companies operating in the cranberries market report are Del Monte Foods Inc., Ocean Spray Cranberries Inc., Mariani Packing Co. Inc., Sun-Maid Growers of California, Traina Foods Inc., Meduri Farms Inc., Decas Cranberry Products Inc., Eden Foods, Citadelle Camp Coop, Fruit d'Or Inc., Sisters Fruit Company, Royal Nut Company, Graceland Fruit Inc., Rostaa Superfoods, Stoneridge Orchards, Sundance Vitamins LLC, Fresh Meadows Cranberries, Honestly Cranberry, Michigan Cranberry Co., Muskoka Lakes Farm and Winery, New England Cranberry, Cape Blanco Cranberries Inc., Habelman Bros. Co., Sun Organic Industries Pvt. Ltd., Mitthi Foods

Contents of the report:
1. Executive Summary
2. Cranberries Market Report Structure
3. Cranberries Market Trends And Strategies
4. Cranberries Market - Macro Economic Scenario
5. Cranberries Market Size And Growth
…..
27. Cranberries Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix

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