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Interactive Advertising Global Market Analysis, Growth Drivers, Key Players, Future Trends, Segmentation And Forecast To 2033 | Adobe Inc., Roku Inc., Taboola Inc., Grey Group Inc., Deutsch LA.
Interactive Advertising Global Market
As per the report, the interactive advertising market size has grown strongly in recent years. It will grow from $32.97 billion in 2023 to $35.65 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. The interactive advertising market size is expected to see strong growth in the next few years. It will grow to $49.38 billion in 2028 at a compound annual growth rate (CAGR) of 8.5%.
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The Impact of Rising Social Media Penetration on Interactive Advertising
The rising penetration of social media is expected to propel the growth of the interactive advertising market going forward. Social media penetration refers to the increasing prevalence and usage of social media platforms among individuals and communities worldwide. Social media penetration is due to increased accessibility and evolving user preferences for connection and entertainment. Social media serves as a dynamic platform for interactive advertising, enabling brands to create engaging and personalized experiences that foster meaningful connections with their audience, drive brand engagement, and, ultimately, achieve their marketing objectives. For instance, according to a report by Kepios Pte. Ltd, a Singapore-based strategy consultancy company, the global social media user base increased by 227 million compared to 2021, reaching 4.70 billion by the beginning of July 2022. Therefore, the rising penetration of social media is driving the growth of the interactive advertising market.
Interactive Advertising Embraces Innovation To Drive Deeper Engagement And Conversions
Major companies operating in the interactive advertising market focus on innovative audience engagement solutions to meet the growing demand. Innovative audience engagement solutions play a pivotal role in interactive advertising by fostering meaningful interactions, capturing attention, and driving deeper brand engagement, ultimately enhancing campaign effectiveness and ROI. For instance, in January 2023, Inuxu Digital Media Technologies, an India-based digital media technology company, launched interactive advertising features via WhatsApp, introducing Click to Call and Click to Whatsapp functionalities. It is designed to provide a more straightforward, intuitive way for advertisers to connect with users and achieve desired goals. This includes the introduction of new customer call-to-action (CTA) features, allowing seamless conversion directly through WhatsApp or phone calls. These direct contact options streamline the conversion process, reducing bounce rates and expediting lead nurturing through preferred communication channels.
The interactive advertising market covered in this report is segmented -
1) By Advertising Type: Sponsorship, Blogging, Widgets, Offline Activation, Social Media
2) By Organization Size: Small And Medium Enterprises, Large Enterprises
3) By End-User: Media And Entertainment, Banking, Financial Services And Insurance (BFSI), Retail And E-Commerce, Automotive, Education, Other End Users
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Major companies operating in the interactive advertising market are Adobe Inc., Ogilvy & Mather Worldwide Inc., Roku Inc., BBDO Worldwide Inc., MullenLowe Group Ltd., Taboola Inc, Grey Group Inc., Deutsch LA., BuzzFeed Inc., Mood Media Corporation, George P. Johnson Company, Wieden + Kennedy LLC, Droga5 LLC, Crispin Porter & Bogusky LLC, The Martin Agency LLC, BSSP Inc., Keo Marketing Inc., Mood Media, Shine Interactive LLC, NxtConcepts Inc.
Contents of the report:
1. Executive Summary
2. Interactive Advertising Market Report Structure
3. Interactive Advertising Market Trends And Strategies
4. Interactive Advertising Market - Macro Economic Scenario
5. Interactive Advertising Market Size And Growth
…..
27. Interactive Advertising Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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