Press release
Kiwi Rock Band IVY Releases New Single "Real Love"
Dunedin five-piece band IVY is thrilled to announce the release of their highly anticipated single, "Real Love".
"Real Love" is an unfolding story about a musician's spiral into drug addiction and their confronting realization about their circumstances. The song is an allegory of the trappings of fame and fortune; often seen as unlimited, easy access to anything, no matter how harmful and destructive it may be.
The song stands out for its narrative approach. Lead singer Jesse Hanan shares, "The song isn't auto biographical as I really wanted it to be a story rather than a confession. It was conceived when things were going well for me, and I felt I needed a subject and lyrics that would fit the drama and growing intensity of the music."
"Real Love" continues to show IVY's willingness to confront and shed light on societal issues following Heartless which raised the issue of domestic abuse. "Real Love" provides commentary on the need for, and commonly lacking, support and empathy in society when an outwardly successful person struggles with addiction or other mental health challenges.
A rock song at its foundation, "Real Love" also draws inspiration from the emotive and powerful works of RnB legends such as Sade and Seal. Hanan elaborates "I found the way Sade's lyricism and melody portray emotion to be unique, and I wanted to try to emulate that whilst staying true to our own sound. Real Love, to us, felt like a step in the right direction in terms of being still musically creative yet mature and cohesive."
Notes for Editors / reviewers:
* The song was recorded and produced at Sublime Studios in Kurow, New Zealand. This was part of IVY's prize for winning the 2023 Bring the Noise Competition run by Radio One 91FM and OUSA.
* A further single, produced at Sublime Studios, is planned to be released around the end of August 2024.
* Real Love is IVY's fifth release, following on from Stranger (Sept 22), For the Sake of It - 5 track EP (Feb 2023), Heartless (May 2023) and North End (Dec 2023)
* IVY will be performing at the huge Snow Machine Festival in Queenstown on September 7th
* They will also be appearing at the Southern Sounds Festival in Dunedin on September 21st
IVY are planning a national summer tour of New Zealand in early 2025
ABOUT
IVY are an alternative rock band based in Dunedin, New Zealand who have quickly cemented themselves as one of the country's must see acts. IVY's 2023 single 'Heartless' was named in Australian entertainment magazine Happy Mag's top 8 songs for New Zealand Music Month. This recognition earned them a slot opening for Dunedin royalty Marlins Dreaming at the sold out home show of their national tour. IVY also won the Radio One 91FM Bring the Noise band competition in September 2023. IVY played at Onefest alongside Australian stars Lime Cordiale and The Rions and took to the main stage at Burning Horse Festival in February '24. They have been recently announced on the lineup at New Zealand's internationally renowned Snow Machine Festival in September 2024. With numerous releases lined up and a rapidly growing fanbase, IVY are the band everybody has their eyes on.
LINKS
Instagram: https://www.instagram.com/_ivynz/
Spotify: https://open.spotify.com/artist/7hFT110WgJxVTlJ2b8WncE?si=jNeRQoNnTkm1_nMKQyW1Qw
TikTok: https://www.tiktok.com/@ivydunedin?_t=8nhRNQ78ojq&_r=1
Media Contact
Company Name: IVY Music Group Ltd
Email: Send Email [http://www.universalpressrelease.com/?pr=kiwi-rock-band-ivy-releases-new-single-real-love]
Phone: 800-983-1362
City: Dunedin
State: Otago
Country: New Zealand
Website: https://www.instagram.com/_ivynz/
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