Frozen Potato Market report explores the huge growth in future scope 2023-2031

The Frozen Potato Market size is projected to grow from US$ 67.46 billion in 2023 to reach US$ 98.02 billion by 2031; it is expected to register a CAGR of 4.8% from 2023 to 2031.

The popularity of sweet potato products such as frozen hash browns and tater shots has increased in the last few years due to increasing awareness of the nutritional value and health benefits of sweet potatoes. Sweet potatoes are a rich source of fiber, vitamins, minerals, and antioxidants. They have lower glycemic index than white potatoes which do not elevate the blood sugar level. Frozen potatoes are widely consumed in quick service restaurants and school cafeterias and institutions. They are also available across supermarket shelves and convenience stores. The availability of various brands of products across various retail as well as foodservice channels is expected to boost the frozen potato market growth over the forecast period.

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Analysis of the Top Market Players:

1. Bart's Potato Company
2. Aviko B.V.
3. Agristo NV
4. Lamb Weston Holdings Inc
5. Mccain
6. Farm Frites International B.V.
7. Greenyard
8. Himalaya Food International Ltd
9. J.R. Simplot Company
10. The Kraft Heinz Co.

In this report, the market has been segmented on the basis of:

Product Type

• French Fries
• Hash Brown
• Shaped
• Mashed
• Battered/Cooked
• Topped/Stuffed

End User

• Residential
• Commercial

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The cold chain, which consists of pre-cooling, refrigerated storage, and refrigerated transport, is one of the pillars of the postharvest handling chain. It is regarded as the backbone of any postharvest industry (developed or developing) and an essential set of technologies for reducing food losses. In addition, cold chain logistics have proven to be a critical necessity for any country seeking to enhance its frozen food market share. Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020 which is 16.7% greater than the capacity reported in 2018.

Major market service providers are constantly improving their technologies to stay ahead of the competition and maintain efficiency, integrity, and safety across the globe. For instance, vendors have implemented Hazard Analysis and Critical Control Points (HACCP) and RFID technology to improve efficiency with smaller shipments. In addition, they are expanding their multi-compartment refrigerated vehicle fleets to provide additional services to consumers. Thus, advancements in cold chain infrastructure are emerging as a lucrative opportunity for the frozen potato market players.

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