openPR Logo
Press release

Global Real-time Bidding (RTB) Market Insights, Forecast to 2030

08-09-2024 03:31 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: QY Research Inc.

Global Real-time Bidding (RTB) Market Insights, Forecast

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2024 latest report "Real-time Bidding (RTB)- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030". Based on current situation and impact historical analysis (2019-2023) and forecast calculations (2024-2030), this report provides a comprehensive analysis of the global Wire Drawing Dies market, including market size, share, demand, industry development status, and forecasts for the next few years.



Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.



【Get a free sample PDF of this report (Including Full TOC, List of Tables & Figures, Chart)】

https://www.qyresearch.com/reports/2811393/real-time-bidding--rtb





QY Research: Google Faces Monopolist Accusation

Los Angeles, CA - August 6, 2024 - A recent ruling by a U.S. federal judge has found that Google is indeed a monopolist in the online search market. This decision is part of an ongoing antitrust case brought against Google by the U.S. Department of Justice (DOJ) and a coalition of states, which argue that the tech giant has abused its dominant position to stifle competition and maintain its monopoly.

Key Points of the Ruling:

Monopolistic Practices: The judge ruled that Google has maintained its monopoly in the search engine market through various anticompetitive practices. These include deals with companies like Apple to make Google the default search engine on their devices, as well as agreements that prevent smartphone manufacturers from pre-installing competing search engines.
Impact on Competition: The ruling asserts that Google's actions have significantly harmed competition, limiting consumers' choices and innovation in the market. The judge highlighted that Google's tactics have effectively locked out potential rivals from gaining a foothold in the industry.
Legal Implications: This ruling is a significant victory for the DOJ and the states involved in the lawsuit, marking one of the most prominent antitrust cases in the tech industry in recent years. The outcome could lead to severe consequences for Google, including potential changes to its business practices or even structural changes to the company.
Next Steps: The case will proceed to determine what specific remedies or penalties Google may face because of the ruling. This could include requirements to alter its business agreements, changes in how it operates its search engine, or even potential fines.
Broader Context:

Antitrust Scrutiny in Big Tech: This ruling comes amid increasing scrutiny of big tech companies like Google, Apple, Amazon, and Facebook, as governments around the world take a closer look at their market dominance and competitive practices.
Potential Industry Impact: Depending on the outcome of this case, it could set a precedent for future antitrust actions against other tech giants, possibly leading to more stringent regulations and oversight of their operations.
The ruling is a pivotal moment in the ongoing battle over the control and regulation of the digital economy, with potential long-lasting effects on how major tech companies operate.



OTHER MONOPOLIST ACCUSATIONS IN TECH INDUSTRY

In recent years, several major tech companies have faced monopolist accusations and antitrust scrutiny globally. Here are some notable examples:

Facebook/Meta
Antitrust Lawsuit (2020): The Federal Trade Commission (FTC) and a coalition of states filed a lawsuit against Facebook, accusing it of maintaining a monopoly in the social networking space through anticompetitive practices. The case focused on Facebook's acquisitions of Instagram (2012) and WhatsApp (2014), arguing that these purchases were aimed at eliminating potential competitors.
Outcome: As of 2024, the case is ongoing, with courts allowing the FTC's revised complaint to proceed. Meta has denied the accusations, arguing that its acquisitions were approved by regulators at the time and that the social networking market remains competitive.
Apple
Epic Games Lawsuit (2020): Epic Games, the maker of Fortnite, filed a lawsuit against Apple, accusing it of monopolistic behavior in its App Store. Epic argued that Apple's control over the App Store and its requirement that all payments for in-app purchases go through Apple's system, which includes a 30% commission, was anticompetitive.
Outcome: In 2021, a U.S. judge ruled that Apple must allow developers to direct customers to alternative payment methods but did not find that Apple was a monopolist. Both Apple and Epic Games have appealed parts of the ruling, and the legal battle continues.
Amazon
Antitrust Investigations: Amazon has faced multiple antitrust investigations in the U.S., European Union, and other jurisdictions. The company is accused of using its dominant position in e-commerce to stifle competition, particularly with its treatment of third-party sellers on its platform. Critics argue that Amazon unfairly uses data from these sellers to launch competing products under its own private label brands.
Outcome: Investigations are ongoing in various regions. The European Commission has secured commitments from Amazon to address some of these concerns, but other cases, particularly in the U.S., remain unresolved.
4. Microsoft
Antitrust Investigations in the EU (2020s): Microsoft's acquisition of LinkedIn (2016) and its expansion into cloud computing have attracted antitrust scrutiny in the European Union. The company faced accusations of bundling its Teams app with its Office suite to disadvantage competitors.
Outcome: The EU launched a formal investigation into Microsoft's practices in 2023, and the case is ongoing. Microsoft has proposed remedies, such as offering Teams as a separate product, to address concerns.
5. Qualcomm
FTC Antitrust Case (2017): The FTC filed a lawsuit against Qualcomm, accusing it of monopolistic practices in the mobile chip market. The case centered around Qualcomm's patent licensing agreements and its "no license, no chips" policy, which the FTC argued was used to maintain its dominance and charge excessive royalties.
Outcome: In 2019, a federal judge ruled against Qualcomm, ordering it to renegotiate its licensing agreements. However, in 2020, an appeals court overturned the decision, siding with Qualcomm. The FTC chose not to appeal further, effectively ending the case.
These cases reflect growing global concern over the power and influence of major tech companies. They also highlight the challenges regulators face in adapting antitrust laws to the digital economy.



MARKET REPORTS PUBLISHED RECENTLY

QY Research is pleased to announce the publication of its latest market reports, offering comprehensive analyses of products or services related to this industry. These reports, accessible through the links below, provide valuable insights for industry stakeholders, investors, and professionals seeking to understand current market trends, competitive dynamics, and future opportunities.

Real-time Bidding (RTB)
https://www.qyresearch.com/reports/3272499/real-time-bidding--rtb

Definition:RTB is a method of buying and selling online ad impressions in real-time auctions, as web pages are loaded by users. Each ad impression is auctioned off to the highest bidder in milliseconds.
Process:When a user visits a webpage, an ad impression is put up for auction. Advertisers bid on that impression in real-time, and the highest bidder's ad is displayed. This all happens in the time it takes for the page to load.
Benefits:
Efficiency:Advertisers can target specific audiences more precisely.
Cost-effective:Bidders only pay what the impression is worth to them, potentially lowering costs.
Transparency:Provides detailed insights into ad performance.
Challenges:Ad fraud, latency issues, and privacy concerns are key challenges in RTB.
Ad Fraud Detection Tool
https://www.qyresearch.com/reports/3272498/ad-fraud-detection-tools

Definition:Ad fraud detection tools are software solutions designed to identify and mitigate fraudulent activities in digital advertising, such as bots generating fake clicks or impressions.
Types of Ad Fraud:
Click Fraud:Bots or low-quality traffic generating clicks on ads to waste advertisers' budgets.
Impression Fraud:Fake impressions created to manipulate campaign metrics.
Conversion Fraud:Fake conversions or actions taken by bots.
How It Works:These tools use machine learning, pattern recognition, and data analysis to detect abnormal behavior that could indicate fraud. They often work in real-time to block fraudulent activities.
Benefits:
Cost Savings:Prevents wasted spending on fraudulent activities.
Campaign Integrity:Ensures that ad campaigns reach real users, improving ROI.
Data Accuracy:Provides more accurate campaign performance data.
Examples:Tools like Integral Ad Science (IAS), DoubleVerify, and Moat is popular in the industry.
Demand Side Platform (DSP)
https://www.qyresearch.com/reports/2106533/demand-side-platforms

Definition:A DSP is a software platform that allows advertisers to buy digital ad inventory across multiple ad exchanges through a single interface.
Functionality:
Targeting:Enables precise targeting based on demographics, behaviors, location, and more.
Bidding:Automates the bidding process in RTB, ensuring that ads are served to the right audience at the right price.
Data Integration:Integrates with data management platforms (DMPs) to enhance targeting with first- and third-party data.
Benefits:
Efficiency:Centralizes ad buying across multiple sources.
Optimization:Provides tools for optimizing campaigns in real-time.
Transparency:Offers insights into where ads are placed and how they perform.
Examples:Popular DSPs include Google's Display & Video 360, The Trade Desk, and MediaMath.
Supply Side Platform (SSP)
https://www.qyresearch.com/reports/2106534/supply-side-platforms

Definition:An SSP is a software platform used by publishers to manage, sell, and optimize their ad inventory on multiple ad exchanges and networks.
Functionality:
Inventory Management:Helps publishers manage their ad spaces and optimize pricing strategies.
Yield Optimization:Uses algorithms to ensure that publishers get the highest possible revenue from their ad inventory.
Access to Demand:Connects publishers with multiple DSPs, thereby increasing the chances of selling ad space.
Benefits:
Revenue Maximization:Helps publishers maximize their earnings by selling ad inventory at the best possible price.
Automation:Streamlines the process of selling ad space, reducing the need for manual negotiations.
Reporting:Provides detailed reports on ad performance and revenue generation.
Examples:Leading SSPs include Google Ad Manager, PubMatic, and Magnite (formerly Rubicon Project).
These tools and platforms play a crucial role in the digital advertising ecosystem, enabling more efficient, targeted, and cost-effective ad campaigns.



GOOGLE'S MARKET DOMINANCE

Google's dominance in the markets for Real-time Bidding (RTB), Ad Fraud Detection, Demand Side Platforms (DSPs), and Supply Side Platforms (SSPs) can be attributed to its extensive ecosystem, vast resources, and integrated services. Here's a breakdown of how Google exerts its influence:

Real-time Bidding (RTB)
Google Ad Exchange (AdX):Google's AdX is one of the largest and most influential ad exchanges, facilitating real-time bidding across a vast network of publishers and advertisers. By controlling a major exchange, Google has significant influence over the RTB ecosystem.
Integration with Google Products:Google integrates RTB into its broader advertising ecosystem, including Google Ads and Google Marketing Platform, making it easier for advertisers and publishers to participate in RTB auctions.
Ad Fraud Detection
Google Ads & AdSense Policies:Google enforces strict policies and uses advanced machine learning algorithms to detect and prevent ad fraud within its ad network, including click fraud and impression fraud. This proactive approach helps maintain trust in its advertising platform.
Third-Party Integrations:While Google has its own detection mechanisms, it also integrates with third-party ad verification and fraud detection tools, enhancing its ability to maintain ad quality.
Transparency Initiatives:Google has been involved in industry initiatives like the Interactive Advertising Bureau (IAB) to promote transparency and combat ad fraud, further solidifying its role as a leader in this area.
Demand Side Platform (DSP)
Display & Video 360 (DV360):Google's DV360 is a leading DSP, offering advertisers access to a vast inventory of digital ads across multiple formats, including video, display, mobile, and native ads. It integrates with Google's own ad network and third-party exchanges, giving it unparalleled reach.
Data Integration:Google's extensive data from its search engine, YouTube, and other services provides advertisers with powerful targeting capabilities, making DV360 a preferred choice for many marketers.
Cross-Platform Reach:DV360 integrates seamlessly with other Google products like Google Analytics, making it easier for advertisers to optimize campaigns and measure performance across channels.
Supply Side Platform (SSP)
Google Ad Manager (formerly DoubleClick for Publishers):Google Ad Manager is a dominant SSP that helps publishers manage their ad inventory and maximize revenue. It integrates with AdX, providing publishers with access to a large pool of demand from advertisers.
Yield Optimization:Google uses advanced algorithms to optimize yield for publishers, ensuring that they get the best possible prices for their ad inventory. This makes Google Ad Manager a preferred SSP for many large publishers.
Monopoly Concerns:Google's dominance in both the DSP and SSP markets has raised concerns about monopolistic practices, as it controls significant parts of both the buy and sell sides of the digital advertising ecosystem. This has led to regulatory scrutiny in various jurisdictions.
Key Factors in Google's Dominance:

Ecosystem Control:Google's control over both ad inventory (through AdX and AdSense) and demand (through Google Ads and DV360) creates a tightly integrated ecosystem that few competitors can match.
Scale and Reach:Google's vast network of users, publishers, and advertisers provides it with a scale that makes it difficult for competitors to challenge its dominance.
Advanced Technology:Google's investment in AI, machine learning, and big data analytics allows it to offer superior targeting, optimization, and fraud detection capabilities.
Vertical Integration:By owning and integrating every part of the digital advertising supply chain, from SSP to DSP, Google can offer a seamless experience, reducing the need for advertisers and publishers to use multiple vendors.
This dominance has led to concerns about market fairness, and Google has faced regulatory challenges and antitrust investigations in multiple countries. Despite this, Google's position remains strong due to its comprehensive ecosystem and technological prowess.





The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.



The Real-time Bidding (RTB) market is segmented as below:

By Company

Google
WPP
Adobe
Facebook
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one



Segment by Type

Open Auction
Invited Auction



Segment by Application

Media and Entertainment
Games
Retail and Ecommerce
Others



Each chapter of the report provides detailed information for readers to further understand the Real-time Bidding (RTB) market:

Chapter 1: Introduces the report scope of the Real-time Bidding (RTB) report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry. (2019-2030)

Chapter 2: Detailed analysis of Real-time Bidding (RTB) manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc. (2019-2024)

Chapter 3: Provides the analysis of various Real-time Bidding (RTB) market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. (2019-2030)

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.(2019-2030)

Chapter 5: Sales, revenue of Real-time Bidding (RTB) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world..(2019-2030)

Chapter 6: Sales, revenue of Real-time Bidding (RTB) in country level. It provides sigmate data by Type, and by Application for each country/region.(2019-2030)

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. (2019-2024)

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.



Benefits of purchasing QYResearch report:

Competitive Analysis: QYResearch provides in-depth Real-time Bidding (RTB) competitive analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis: QYResearch provides Real-time Bidding (RTB) comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis.

and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size: QYResearch provides Real-time Bidding (RTB) market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.



Other relevant reports of QYResearch:

Real-time Bidding (RTB) Comprehensive Market Analysis, Trends, Challenges, Opportunities, and Strategic Recommendations for 2024 and Beyond
Global Real-time Bidding (RTB) Market Research Report 2024
Global Real-time Bidding (RTB) Platform Market Insights, Forecast to 2030
Global Real-time Bidding (RTB) Platform Market Research Report 2024
Real-time Bidding (RTB) Platform - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global Real-Time Bidding (RTB) Technology Market Insights, Forecast to 2030
Real-Time Bidding (RTB) Technology - Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030
Global Real-Time Bidding (RTB) Technology Market Research Report 2024
Real-time Bidding (RTB) - Global Market Insights and Sales Trends 2024
Global Real-time Bidding (RTB) Market Research Report 2023
Global Real-time Bidding (RTB) Market Report, History and Forecast 2018-2029, Breakdown Data by Companies, Key Regions, Types and Application
Global Real-time Bidding (RTB) Industry Research Report, Growth Trends and Competitive Analysis 2023-2029
Real-time Bidding (RTB) Platform - Global Market Insights and Sales Trends 2024
Global Real-time Bidding (RTB) Platform Market Research Report 2023
Global Real-time Bidding (RTB) Platform Market Report, History and Forecast 2018-2029, Breakdown Data by Companies, Key Regions, Types and Application
Global Real-Time Bidding (RTB) Technology Market Research Report 2023
Global Real-Time Bidding (RTB) Technology Market Report, History and Forecast 2018-2029, Breakdown Data by Companies, Key Regions, Types and Application
Global Real-Time Bidding (RTB) Technology Market Insights, Forecast to 2029
Global Real-Time Bidding (RTB) Technology Industry Research Report, Growth Trends and Competitive Analysis 2023-2029
Global and India Real-time Bidding (RTB) Platform Market Report & Forecast 2023-2029

About Us:
QYResearch founded in California, USA in 2007, which is a leading global market research and consulting company. Our primary business include market research reports, custom reports, commissioned research, IPO consultancy, business plans, etc. With over 17 years of experience and a dedicated research team, we are well placed to provide useful information and data for your business, and we have established offices in 7 countries (include United States, Germany, Switzerland, Japan, Korea, China and India) and business partners in over 30 countries. We have provided industrial information services to more than 60,000 companies in over the world.

Contact Us:
If you have any queries regarding this report or if you would like further information, please contact us:
QY Research Inc.
Add: 17890 Castleton Street Suite 369 City of Industry CA 91748 United States
EN: https://www.qyresearch.com
Email: global@qyresearch.com
Tel: 001-626-842-1666(US)  
JP: https://www.qyresearch.co.jp

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Global Real-time Bidding (RTB) Market Insights, Forecast to 2030 here

News-ID: 3616525 • Views:

More Releases from QY Research Inc.

Cosmetic Grade Salidroside - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
Cosmetic Grade Salidroside - Global Market Share and Ranking, Overall Sales and …
Unlock the Future of the Cosmetic Grade Salidroside Market: Comprehensive Global Market Report 2025-2031 Global leading market research publisher QYResearch published the release of its latest report, "Cosmetic Grade Salidroside - Global Market Share, Ranking, Sales, and Demand Forecast 2025-2031". This in-depth report provides a complete analysis of the global Cosmetic Grade Salidroside market, offering critical insights into market size, share, demand, industry development status, and future forecasts. Whether you're a
Global New Energy Vehicle Electronic Cooling Pump Market Size, Share & Forecast 2025-2031
Global New Energy Vehicle Electronic Cooling Pump Market Size, Share & Forecast …
The global market for New Energy Vehicle Electronic Cooling Pump was estimated to be worth US$ 1115 million in 2024 and is forecast to a readjusted size of US$ 3424 million by 2031 with a CAGR of 15.7% during the forecast period 2025-2031. Global Leading Market Research Publisher QYResearch announces the release of its latest report "New Energy Vehicle Electronic Cooling Pump - Global Market Share and Ranking, Overall Sales and
Industrial Flaw Detection Film - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
Industrial Flaw Detection Film - Global Market Share and Ranking, Overall Sales …
Unlock the Future of the Industrial Flaw Detection Film Market: Comprehensive Global Market Report 2025-2031 Global leading market research publisher QYResearch published the release of its latest report, "Industrial Flaw Detection Film - Global Market Share, Ranking, Sales, and Demand Forecast 2025-2031". This in-depth report provides a complete analysis of the global Industrial Flaw Detection Film market, offering critical insights into market size, share, demand, industry development status, and future forecasts.
Nanofiber Air Filters - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
Nanofiber Air Filters - Global Market Share and Ranking, Overall Sales and Deman …
Unlock the Future of the Nanofiber Air Filters Market: Comprehensive Global Market Report 2025-2031 Global leading market research publisher QYResearch published the release of its latest report, "Nanofiber Air Filters - Global Market Share, Ranking, Sales, and Demand Forecast 2025-2031". This in-depth report provides a complete analysis of the global Nanofiber Air Filters market, offering critical insights into market size, share, demand, industry development status, and future forecasts. Whether you're a

All 5 Releases


More Releases for RTB

2025-2034 Real Time Bidding (RTB) Market Roadmap: Insights for Competitive Advan …
Stay ahead with our updated market reports featuring the latest on tariffs, trade flows, and supply chain transformations. How Large Will the Real Time Bidding (RTB) Market Size By 2025? In recent times, the size of the Real Time Bidding (RTB) market has seen a massive increase. It is projected to rise from a value of $16.81 billion in 2024 to $21.11 billion in 2025, marking a Compound Annual
RTB Fitness Offers In-Home and Online Personal Training in Brampton, ON
RTB Fitness is now offering in-home and online personal training in Brampton, ON. If you want to stay fit at home or prefer working out online, our friendly personal trainers are here to help you reach your goals. We know that everyone is different, so we create custom workout plans that match your fitness level and needs. Whether you want to lose weight, build strength, or improve flexibility, our certified trainers
Emerging Trends Influencing The Growth Of The Real Time Bidding (RTB) Market
The Real Time Bidding (RTB) Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories]. How Big Is the Real Time Bidding (RTB) Market Size Expected to Be by 2034? In recent times, the real time bidding (RTB) market has experienced rapid expansion. Its size is projected to
RTB AdNetwork Is Helping Publishers Monetize Their Traffic
Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXe_hWVOzz6jNN4CstBZ6EnzE9GIMdjgvc4_vtxNqLTjMwHCZLZk5Cs-5Md3VK2VqVpEPzGVnFtbOxbDqCpr0Ym1vATtcAZxNNPOrumyE89l-5Qyq9DUnAcnkPcrFKoR18ZaSNyF-Q?key=BWcUkHP2Qk3CeGPq6K2pDGGn In this ever-changing digital advertising landscape, publishers are pondering over an effective way to monetize their web and app traffic. Partnering with Real-Time Bidding (RTB) Ad Networks is emerging as an increasingly effective and convenient solution. We will explore what RTB is, how it is involving programmatic advertising, what ad formats are involved, White Label RTB, trends in technology, and a selection of RTB Stack providers, emphasizing how each
Real-Time Bidding (RTB) Technology Market to Witness Robust Expansion by 2024
The latest research report"Global Real-Time Bidding (RTB) Technology Market Growth 2024-2030" studied by LP Information offers a comprehensive overview of theReal-Time Bidding (RTB) Technology market, providing insights into its drivers, restraints, and future trends. This study employs both primary and secondary research methods to offer unbiased perspectives on the globalReal-Time Bidding (RTB) Technology industry, assisting decision-makers in making informed business choices. The research employs Porter's Five Forces analysis and SWOT
Global and India Real-time Bidding (RTB) Platform Market Report & Forecast 2023- …
Real-time Bidding (RTB) Platform Market Analysis Report & Forecast to 2029 - Competitors, Revenue, Market Trends, Share, Size, Growth and Opportunities The Global and United States RFID Real-time Bidding (RTB) Platform Market Report was published by QYResearch recently. RFID Real-time Bidding (RTB) Platform market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global RFID Real-time Bidding (RTB) Platform market will be able