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Customer Data Platform Market Projected to Surge to $56.22 Billion by 2030, Growing at a Robust 32% CAGR: Stellar Market Research Insights

08-22-2024 10:33 AM CET | IT, New Media & Software

Press release from: STELLAR MARKET RESEARCH

Customer Data Platform Market

Customer Data Platform Market

๐„๐ฌ๐ญ๐ข๐ฆ๐š๐ญ๐ž๐ ๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐†๐ซ๐จ๐ฐ๐ญ๐ก:

๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ size was valued at US$ 8.05 Billion in 2023 and the total Customer Data Platform revenue is expected to grow at 32 % through 2024 to 2030, reaching nearly US$ 56.22 Billion.

๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฏ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ:

A customer data platform (CDP) is a collection of software tools designed to create a unified, durable customer database that can be accessed and utilized by other systems. This platform gathers data from various sources, processes it, and integrates it into a comprehensive consumer profile. Once organized, this data is accessible to different marketing channels. According to Gartner, customer data platforms have emerged from mature sectors such as multimodal marketing, brand management, and data integration. This report analyzes the market's growth drivers, segments (Component, Application, Vertical, and Region), and provides insights from key market players across regions including North America, APAC, Europe, MEA, and South America. The study delves into notable advancements across all industries, offering essential data analysis for the historical period (2017-2020) through statistics, infographics, and presentations. It also explores the Customer Data Platform Market's drivers, restraints, opportunities, and challenges, along with investment recommendations based on a detailed analysis of the current competitive landscape.

๐”๐ง๐ฅ๐จ๐œ๐ค ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ: ๐‘๐ž๐ช๐ฎ๐ž๐ฌ๐ญ ๐š ๐…๐ซ๐ž๐ž ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐จ๐Ÿ ๐Ž๐ฎ๐ซ ๐‹๐š๐ญ๐ž๐ฌ๐ญ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฐ:https://www.stellarmr.com/report/req_sample/Customer-Data-Platform-Market/292

๐–๐ก๐š๐ญ ๐š๐ซ๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐ƒ๐ฒ๐ง๐š๐ฆ๐ข๐œ๐ฌ?

One of the primary growth drivers is the increasing investment by businesses in marketing and advertising. As digital marketing evolves and more companies invest in it, many firms have noticed diminishing returns. CDPs help overcome these challenges by advancing marketing initiatives, enhancing email campaigns, corporate advertising, and other channels to maximize potential. CDPs offer powerful customization algorithms that create personalized user experiences, meeting consumer expectations despite organizational and technical hurdles. Industry experts note that CDPs allow businesses to hold marketing activities more accountable for their investment decisions by seamlessly integrating consumer data across metrics, analytics, media channels, and marketing automation systems.

However, data privacy regulations pose a significant restraint on the CDP market. To generate a unified customer profile, CDPs aggregate first-party customer data from various sources and channels. Regulations like the General Data Protection Regulation (GDPR) require marketers to obtain customer consent for marketing purposes. Data breaches and cyber threats are major risks to customer information. Therefore, CDPs must address challenges related to data management, including the protection of customer data and securing marketing consent. A successful CDP strategy is built on a permission-based data architecture, ensuring that customer journey information and consent are handled responsibly, while also granting customers control and transparency over how their data is used.

๐–๐ก๐š๐ญ ๐ข๐ฌ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ ๐ข๐จ๐ง๐š๐ฅ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ?

North America is expected to dominate the customer data platform market by the end of the forecast period, driven by technological advancements in the region, particularly in the United States. The growth of the CDP market in North America is largely supported by the increasing number of CDP providers and rising adoption across various sectors. This expansion is likely to continue as businesses across different geographies recognize the value of customer data platforms in enhancing their marketing and operational strategies.

๐…๐‘๐„๐„ ๐†๐ž๐ญ ๐š ๐‚๐จ๐ฉ๐ฒ ๐จ๐Ÿ ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ ๐๐จ๐ฐ! @https://www.stellarmr.com/report/req_sample/Customer-Data-Platform-Market/292

๐–๐ก๐š๐ญ ๐ข๐ฌ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ?

By Component

Platform
Services

By Application

Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention and Engagement
Security Management
Others

By Vertical

BFSI
Retail and eCommerce
Media and Entertainment
Travel and Hospitality
Telecom and IT
Healthcare
Others

๐’๐จ๐ฆ๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐œ๐ฎ๐ซ๐ซ๐ž๐ง๐ญ ๐ฉ๐ฅ๐š๐ฒ๐ž๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐š๐ซ๐ž:

Oracle Corporation
SAP SE
Adobe Inc.
Salesforce.com, Inc.
Microsoft Corporation
SAS Institute
Teradata
Nice Systems ltd.
Dun & Bradstreet
Leadspace
Zylotech
BlueVenn
CaliberMind
Celebrus
Tealium
AgilOne

๐…๐จ๐ซ ๐Œ๐จ๐ซ๐ž ๐ˆ๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ญ๐ข๐จ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐“๐ก๐ข๐ฌ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐๐ฅ๐ž๐š๐ฌ๐ž ๐•๐ข๐ฌ๐ข๐ญ:https://www.stellarmr.com/report/Customer-Data-Platform-Market/292

๐Š๐ž๐ฒ ๐Ž๐Ÿ๐Ÿ๐ž๐ซ๐ข๐ง๐ ๐ฌ:

Past Market Size and Competitive Landscape
Market Size, Share, Size & Forecast by different segment
Market Dynamics - Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation - A detailed analysis by Product
Competitive Landscape - Profiles of selected key players by region from a strategic perspective
Competitive landscape - Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER's analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations

๐“๐ซ๐ž๐ง๐๐ข๐ง๐  ๐‘๐ž๐ฉ๐จ๐ซ๐ญ๐ฌ:

Pizza Market https://www.stellarmr.com/report/Pizza-Market/1966

Palm Sugar Market https://www.stellarmr.com/report/Palm-Sugar-Market/1968

Bioplastic Packaging Market https://www.stellarmr.com/report/Bioplastic-Packaging-Market/1972

High Intensity Sweeteners Market https://www.stellarmr.com/report/High-Intensity-Sweeteners-Market/1973

Bioethanol Market https://www.stellarmr.com/report/Bioethanol-Market/275

Automotive Brake Caliper Market https://www.stellarmr.com/report/Automotive-Brake-Caliper-Market/554

๐‚๐จ๐ง๐ญ๐š๐œ๐ญ ๐’๐ญ๐ž๐ฅ๐ฅ๐š๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:

S.no.8, h.no. 4-8 Pl.7/4 Kothrud

Pinnac Memories Fl. No. 3

Kothrud, Pune, Maharashtra, 411029

sales@stellarmr.com

+91 9607365656

๐€๐›๐จ๐ฎ๐ญ ๐’๐ญ๐ž๐ฅ๐ฅ๐š๐ซ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก:

Stellar Market Research is an India-based consulting and advisory firm focused on helping clients reach their business transformation objectives with advisory services and strategic business. Firm research on many topics like Healthcare, Pharmaceuticals, Electronics and communications, Chemical and Material, Food and Beverages, Aerospace and defense, and other sectors. The company provide numerous services i.e. consultancy, Market Intelligence, Syndicate Research etc. to help executives in any organization and consumers achieve their mission-critical goals.

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