Market Outlook 2032: Latex-saturated Paper to Grow from USD 2.7 Billion to USD 3.6 Billion, at a 3.1% CAGR

The global Latex-Saturated Paper Market was valued at US$ 2.7 billion in 2023. It is projected to grow at a CAGR of 3.1% from 2024 to 2032, reaching US$ 3.6 billion by the end of 2032.

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Analyst Viewpoint

The rising demand for durable and water-resistant packaging materials in the food & beverage sector is driving the growth of the latex-saturated paper market. This paper finds applications in various industries, including packaging, printing, construction, and labeling. The increasing adoption of trade show graphics is also propelling the market trajectory, with latex-infused specialty paper being a preferred choice for tabletop displays and banner stands. Manufacturers are focusing on offering a wide portfolio of fiber-based, recyclable packaging papers to cater to environmentally conscious customers and are enhancing their production capacity using cutting-edge technologies.

Market Introduction

Latex-saturated paper, also known as latex-impregnated or latex-coated paper, is treated with latex, typically a synthetic rubber, to enhance its properties, making it resistant to water, oil, moisture, and tear. It is used in construction for wall coverings and laminates due to its moisture and stain resistance, and in packaging for creating durable and waterproof packing materials. Additionally, latex-saturated paper is used in publishing and bookbinding to improve the strength and longevity of books. The market serves various industries, including electronics, healthcare, and automotive, where it is used for medical packaging, gaskets, and insulation.

Drivers

Rise in Demand for Durable and Water-resistant Packaging Materials in the Food & Beverage Sector: The versatile nature of latex-saturated paper, treated with latex to ensure resistance to water, oil, and moisture, makes it ideal for securely holding various products across numerous industries. The demand for packaged goods, appreciated for their convenience and functionality, is boosting the market. The eco-friendly nature of latex-infused specialty paper is also crucial in the packaging sector, which focuses on sustainability. The North American beverage sector is expected to grow by 4.5% between 2018 and 2028, indicating significant expansion in packaging, which is expected to spur market growth.

Increase in Adoption of Trade Show Graphics: Trade show graphics, essential for branding and marketing at exhibitions, require high-end finishes integrating text and images. Latex-saturated paper, known for its durability and printable nature, is frequently used for printing trade show graphics. The strong preference for latex-saturated paper is particularly evident during trade exhibitions and fairs, where durable tabletop and banner displays are crucial for customer interaction.

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Regional Outlook

Asia Pacific held the largest market share in 2023, driven by the popularity of trade show graphics and the continuous expansion of retail industries. Evolving consumer lifestyles in China and India contribute to the growth in food & beverage, medical, and cosmetics industries. In 2021, China accounted for more than half of the global food & beverage revenue, with production volume increasing by 6.3%. The market in Europe is also expected to grow steadily, supported by the food & beverage and packaging sectors. In 2020, the U.K. packaging manufacturing sector recorded annual sales of around US$ 13.6 billion.

Analysis of Key Players

Key players in the latex-saturated paper market are focusing on producing innovative and technologically advanced paper options. They are also emphasizing regional expansion to maintain market dominance. Major players include Potsdam Specialty Paper Inc., Neenah Inc., EMI Specialty Papers, Inc., Papierfabriek Schut B.V., UPM-Kymmene Oyj, The Griff Network, Daifuku Paper Mfg. Co., Ltd., Sihl AG, Mafcote, Inc., NAR S.P.A, Mask-Off Company Inc., Laufenberg GmbH, and Ecological Fibers, Inc. These companies have been profiled based on parameters such as company overview, business strategies, financial overview, business segments, product portfolio, and recent developments.

Key Developments

In May 2023, UPM Specialty Papers showcased a wide portfolio of fiber-based, recyclable packaging papers at Interpack 2023, including a new range of heat-sealable barrier papers.

In November 2021, Neenah introduced DURAFLAT Fibre Grinding Disc Backing, an alternative to traditional vulcanized fiber discs, offering better dimensional stability, improved efficiencies, lower costs, and flatter discs that enhance grinding execution and reduce bursting in packaging on the shelf.

Latex-Saturated Paper Market Snapshot

Market Size in 2023: US$ 2.7 billion

Market Forecast (Value) in 2032: US$ 3.6 billion

Growth Rate (CAGR): 3.1%

Segmentation: By composition (Cellulosic Fibers, Non-cellulosic Fibers), basis weight (< 50 gsm, 50 - 100 gsm, 100 - 150 gsm, 150 - 200 gsm, > 200 gsm)

Application (Construction Products, Packaging Applications, Publishing & Bookbinding, Veneer Backing), and regions (North America, Europe, Asia Pacific, Latin America, Middle East & Africa).

Conclusion

The Latex-Saturated Paper Market is poised for growth driven by the rising demand for durable, water-resistant packaging materials and the increasing adoption of trade show graphics. The focus on innovative, eco-friendly packaging solutions will continue to shape the market, meeting the evolving needs of various industries.

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