Propel Unveils AURA: AI-Powered Platform to Transform Lifecycle Marketing for D2C Brands

Propel, a leader in customer lifecycle marketing solutions, is thrilled to announce the launch of AURA, an AI-driven platform designed to revolutionize marketing automation for D2C brands. AURA is the latest innovation from Propel, enhancing its offerings with advanced AI capabilities that streamline campaign creation and management, enabling brands to connect with customers more efficiently and cost-effectively.

AURA leverages Propel's deep industry expertise and state-of-the-art AI to automate foundational marketing tasks, freeing up marketers to focus on strategy and creative growth. By automating essential setup processes and routine workflows, AURA reduces the time, resources, and manual effort needed to launch data-driven, personalized campaigns. The result is faster deployment, improved targeting, and higher ROI for brands aiming to reduce churn and enhance customer retention.

"At Propel, we're committed to helping D2C brands drive meaningful customer connections," said Ruturaj Bargal, Co-Founder at Propel. "With AURA, we've created a solution that empowers marketing teams to work smarter, not harder. By automating repetitive tasks, marketers can dedicate their time to building innovative, high-impact campaigns that foster customer loyalty and drive long-term growth."

Propel - 108 W. 13th Street, Suite 100, Wilmington, New Castle, Delaware 19801

Propel accelerates growth forconsumer brands by enhancing customer retention and lifecycle marketing. Our AI-augemented platform automates personalized campaigns, optimizing the customer journey at scale. With seamless integration into leading Martech tools like Braze and MoEngage, Propel helps brands boost engagement, lower churn, and maximize customer lifetime value.

Key Benefits:

3x boost in customer lifetime value
50% reduction in churn
60% faster campaign execution

This release was published on openPR.