Press release
Un:matched - Digital Carbon Tuning for Porsche Vehicles

Digital Carbon Tuning via Online Configurator: Offered by Friedrich-PM starting at the Essen Motor Show
Redefining Excellence with Carbon Refinements
In a world where individuality and presence are everything, the question isn't if you personalize a vehicle, but how. Carbon components valued at tens of thousands of dollars give select Porsche models an aura that blends luxury, rebellion, and status. At the Essen Motor Show 2024, Friedrich Performance Manufaktur will introduce a new level of exclusivity with its digital carbon configurator. This innovation allows fans of high-end Porsche models to design their vehicles to perfectly reflect their lifestyle and success.
Un:believable Digital Innovation in a Traditionally "Hands-On" Industry
Digitalization has now entered the exclusive vehicle refinement space - an industry where such developments might not be immediately expected. The Friedrich-PM digital carbon configurator demonstrates how cutting-edge technology is setting new benchmarks. Customers can visualize their desired carbon components instantly and precisely on the vehicle, without using any physical materials. This fast, virtual process enables them to experiment with various styles and options without wasting resources. In a field traditionally associated with tangible craftsmanship, digitalization is paving new paths to efficiency and sustainability. It brings the luxury of visualization directly to the customer - forward-thinking and environmentally conscious.
Friedrich's digital carbon configurator invites customers to create something truly one-of-a-kind. A luxurious selection of carbon parts - designed specifically for Porsche models - allows users to design a distinctive vehicle with just a few clicks. From understated matte carbon to bold glossy finishes in colors like blue or yellow, these details are the key to a unique aesthetic, giving each vehicle a personal, powerful identity.
Rebellion Meets Class - The Feeling of Owning the Un:imitable
For users of this configurator, the vehicle becomes real even in its digital form. A zoomable 360-degree view and exploded graphic illustrations offer intuitive navigation through all possible upgrades. This lets users test and find the perfect configuration. Every carbon element, from the front spoiler to the ducktail cover, becomes a building block in a masterpiece designed for maximum impact. Friedrich-PM has developed a tool specifically for clients with the highest standards, allowing them to realize their vision of a Porsche in an impressive and innovative way. "Digitalization has arrived in our industry, and we're immediately delivering value to our customers," says Tobias Sühlsen.
Porsche at the Pinnacle - Carbon Refinements for Ultimate Prestige
Friedrich-PM's digital concept is rounded out by a carefully curated selection of Porsche models that can be digitally configured at the Essen Motor Show 2024. These include the Porsche 911 GT3 RS, the 911 Turbo S, and the 718 Cayman GT4 RS. While these vehicles are already prestige symbols, the addition of exclusive carbon components transforms them into truly unconventional masterpieces.
With its configurator, Friedrich-PM sets a new standard, offering a platform that embodies true individuality in the luxury segment. A Porsche becomes a personal reflection of success and status - digital, rebellious, and completely un:conventional.
Short Interview: Insights into the Digital Carbon Configurator
To better understand the digital carbon configurator, we spoke with customer consultant Tobias Sühlsen.
Question: Why would Porsche owners want to refine their cars with carbon?
Tobias Sühlsen: A Porsche represents the highest level of design and engineering - it's a symbol of performance and elegance. Yet many of our clients seek an additional, highly individual touch - something that highlights their status and personal style. Take the GT3, for example: With our carbon components, an already extraordinary car becomes a one-of-a-kind vehicle that embodies pure luxury and rebellion. Our clients want to stand out, and our refinements allow them to make their own unmistakable statement.
Question: How did the idea of presenting your carbon components digitally come about?
Tobias Sühlsen: We wanted to give our clients the ability to virtually test their ideas before committing to a configuration. It's about helping them truly imagine how different carbon options will transform the appearance of their Porsche. With our configurator, we offer an extensive range of colors and textures, enabling every client to create a fully customized design. The feedback has been overwhelmingly positive - the configurator vividly demonstrates what's possible in vehicle refinement today.
Question: Why did you decide to develop your own platform?
Tobias Sühlsen: At Friedrich-PM, exclusivity and precision are our top priorities. A standard configurator wouldn't meet our standards because we develop and manufacture every detail of our carbon components ourselves. Only a custom platform could provide our clients with the level of control and quality we demand for our components. By developing the platform in-house, we had the freedom to showcase every detail in a way that allows our customers to perfectly visualize their vision of a unique Porsche.
At the Essen Motor Show 2024 or directly on our website, customers can already immerse themselves in the digital carbon world and experiment with their own configurations. Our team is ready to answer any questions and help create their dream car.
Mr. Sühlsen, thank you for the interview and your valuable insights into the world of digital carbon tuning.
Friedrich Performance Manufaktur
Robert Menzel
Bamberger Straße 129
96215 Lichtenfels
Germany
The Friedrich Performance Manufaktur (Friedrich-PM) is an exclusive division of Friedrich Motorsport, specializing in enhancing bespoke dream cars. Whether it's a Porsche, McLaren, Lamborghini, Ferrari, or Mercedes, luxury sports cars from the most renowned manufacturers receive upgrades here that set new standards in the tuning scene. Friedrich-PM combines high-performance exhaust and performance tuning with cutting-edge carbon tuning to create unparalleled visual and driving experiences.
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