Personal and Entry Level Storage Market Highly driven by constant Rise in Volume of data generated & Growing data Backup, Security Concerns

Driven by continuous rise in the volume of data generated and growing concerns towards data backup and security, global market for personal and entry level storage (PELS) systems was valued at USD 5.0 billion in 2012 and is expected to reach USD 39.49 billion by 2019, growing at a CAGR of 35.1% during the forecast period from 2013 to 2019. Individuals and entry level business organizations have started recognizing the need and importance of data storage and data backup, which is in turn, contributing to the demand for PELS devices.

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Amplified Information, Use of Cloud Storage and NAS Storage Market Drivers

Currently, due to the accelerated use of internet media and other requirements, there is an intensified need for storage architecture across the globe. Information generated around the world is anticipated to double every two years. The amount of information that is estimated to be created by 2020 is 50 times the amount that was created in 2011, which was 1.8 zettabytes. Medium and small organizations are using different types of personal and entry level storage (PELS), such as cloud-based storage, direct attached storage (DAS), and network attached storage (NAS), among others. NAS is most broadly used storage type in entry-level businesses, as it is a single storage device that can be shared through a network by all users.

Cloud Storage Leading Due to Ease of Access

Cloud storage is a rapidly growing personal and entry-level storage (PELS) type and the market for the same is expected to extend at a remarkable CAGR of 48.5% during 2013 to 2019. In cloud storage, the data is stored in virtual servers hosted by third-party entities and it enables data access from anywhere, without the need for the user to own a storage device. Nevertheless, security issues are an important concern, as data is stored in separate servers across the world and multiple copies of data are generated in this type of storage.

In 2012, the HDD or hard disk drive storage segment had the largest share in the product-based segmentation of the personal and entry-level storage (PELS) market. This segment of the PELS market was driven by its low cost and extensive storage space, but SDDs or solid state drives have begun to replace HDDs owing to their longer lifespan of approximately 15 years, rapid data transfer rate, silent operation, and portability. PELS products are most widely used in the media and entertainment industry. Accelerated use of personal computers, tablets, and smartphones has generated huge amounts of data online and this has spurred demand for cloud-based storage. Additionally, usage of tablets and personal computers has also driven the need for flash memories to augment storage capacity and this factor has boosted the global personal and entry-level storage (PELS) market.

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Asia Pacific Leads PELS Market due to Presence of Major Companies

By geography, the Asia Pacific market for personal and entry-level storage is the frontrunner in the global market and accounted for a 42.5% market share in 2012. The major reason for Asia Pacific’s foremost position in the personal and entry-level storage (PELS) market is the established position of global leaders such as Seagate, Western Digital, and Toshiba in this region.

EMC Corporation had the leading position, with a 30% share in the personal and entry-level storage (PELS) market in 2012. IBM Corporation, Hitachi Data Systems, and Hewlett Packard Company were next among the market leaders. Other main companies in the personal and entry-level storage (PELS) market are Toshiba, Western Digital, and Symantec.

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