New update "Baby Food in Egypt" The Report covers an In-depth Market Trends, Analysis, Forecast, Review, Share, Size, Growth, Effect.

Egypt has a small market for baby food, despite having the largest population in the Middle East. The Egyptian population is continuing to grow rapidly, rising by 19.7% since 2005. The overall baby population in 2015 was 29.9% higher than in 2009. Sales were affected to some extent by the political and social upheavals in 2011 to 2013, but nonetheless consumption rose by 33.6% in 2015. In value terms, sales in 2015 are 143% higher than in 2009, but high inflation levels mean that this equates to a lower 39% at constant prices. The economic situation in 2016 remains difficult. From 2017, however, real GDP growth is expected to increase by 3-4% per annum, providing there are no further major disruptions. The market for baby food is consequently forecast to grow consistently over the next six years, by a total of 11.4% in volume terms.

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Key Findings

Over the past six years as a whole, the baby food market in Egypt has grown appreciably, with consumption increasing by 33.6% in 2015.
Baby milks dominate the market, accounting for 78% of value sales and 66% of volume sales. Meals and other baby food (principally drinks) constitute the second largest sector, 17% of volume and 12% of value.
The role of multinationals in the supply of baby food in Egypt is dominant, with the leading three companies, Danone, Nestlé and Hero accounting for 81% of value sales in 2015.

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