Black Friday reinforces itself as the biggest week in ecommerce

Paris/San Francisco 18 December 2024 - Platform.sh, a unified, secure, enterprise-grade Platform-as-a-Service (PaaS) for building, running, and scaling web applications, revealed data* from its platform outlining website traffic of ecommerce websites during the 2024 Black Friday and Cyber Monday shopping season.

Platform.sh data revealed that on Black Friday 2024, customer ecommerce websites demonstrated remarkable resilience. They managed to handle a surge of up to 65% in website traffic when compared to any other Friday in 2024, including a 14% traffic increase compared to Black Friday in 2023. Cyber Monday is another significant shopping day that saw a 39% increase in ecommerce website traffic compared to an average Monday in 2024, and a 13% traffic increase compared to Cyber Monday 2023.

The trend continues for online retailers as the holiday period drives into full swing, with ecommerce traffic for the first week of December 2024 seeing an increase of 16% with over 11 million website visits in this week compared to the week post Black Friday in 2023. Just over 12,000 ecommerce websites running on Platform.sh throughout Europe, the U.S. and APAC received just under two billion visits on Black Friday alone-showcasing that online and in-person shopping has stabilized post-pandemic times.

Despite the cost of living and inflation rising across the U.S., UK, and EU, the discounts associated with Black Friday and Cyber Monday still attracted many shoppers and visitors to online retail. Adobe reported a significant growth in U.S. online sales on Black Friday, with $10.8 billion in online sales on Black Friday 2024, up from $9.8 billion in 2023, painting a promising picture for the future of ecommerce.

In ecommerce organizations, seasonal shopping peaks pose a significant challenge, as the short, sharp spikes in traffic and associated transactions heavily strain their applications and infrastructure. Deployments, here, refers to releasing a new version of the 'website or its features', Placing their developer teams under tremendous pressure to provide accurate information and optimal website performance.

According to its data, Platform.sh saw that ecommerce developer teams deployed 13% more on Black Friday 2024 than on any other sector's website, versus 2% in 2023, according to Platform.sh' data.

"Black Friday and Cyber Monday continue to be the ultimate stress test for ecommerce platforms, and this year was no exception," said Fred Plais, CEO at Platform.sh. "The 65% surge in traffic highlights the critical role of robust, reliable and secure infrastructure in meeting consumer demand. Our customers' ability to handle these spikes with resilience and efficiency demonstrates the power of our platform to keep businesses online and thriving during peak shopping seasons."

1. Methodology The data used for this story is based on a sample of 12,000 websites that are run on Platform.sh across Europe, the US and APAC.

Platform.sh
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About Platform.sh

Platform.sh is a unified, secure, enterprise-grade Cloud Application Platform founded in 2015 and headquartered in Paris and San Francisco. Employing more than 300 Platformers across 43 nationalities and available in Europe, North America and APAC through global partnerships with AWS, Google Cloud, Azure, Orange and OVHcloud.

A member of the FrenchTech 120 since 2019, recently awarded B Corporation™ certification, and a certified Great Place to Work with inclusivity and diversity at its core, it is a 100% remote working organization. It counts among its customers prestigious brands such as Adobe, Gap, The British Council, The Financial Times, and UNICEF.

This release was published on openPR.