Press release
Customer Analytics Market: Rapid Growth and Trends Forecast from $11.88 Billion in 2024 to $28.82 Billion in 2029 at 19.9% CAGR
Customer Analytics Market
What Is The Projected Market Size Of The Global Customer Analytics Market And Its Growth Rate?
•The customer analytics market has shown immense growth, rising from $11.88 billion in 2024 to $13.93 billion in 2025 at 17.2% CAGR.
•The market will further accelerate, reaching $28.82 billion in 2029 at 19.9% CAGR.
This significant expansion is fueled by the emergence of social media influence, personalization trends, customer retention importance, and the need for customer journey mapping.
What Is Driving The Growth In The Customer Analytics Market?
The escalating demand for improved customer satisfaction is powering the growth of the customer analytics market. Businesses are realizing the need to understand customer behaviours and preferences to enhance customer loyalty, maintain a competitive edge, boost brand reputation and drive overall growth. Such needs have led to considerable demand for customer analytics. For instance, the UK Customer Satisfaction Index (UKCSI) saw a rise of 1.6 points to 78.4 (out of 100) in January 2022. Furthermore, there has been an 8.1% increase in individuals willing to pay more for better service since the COVID-19 pandemic, showcasing a growing focus on customer satisfaction by organizations.
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Who Are the Key Players Driving Customer Analytics Market Growth?
• Alphabet Inc.
• IBM Corporation
• Oracle Corporation
• Microsoft Corporation
• SAP SE
• Salesforce.Com Inc.
• Clarity Insight
• Adobe Systems Inc.
• Pitney Bowes Inc.
• SAS Institute Inc.
• NICE Systems Ltd.
• NGData NV
• Teradata Corp.
• Snowflake Inc.
• Infogain Corporation
• Neustar Inc.
• Databricks Inc.
• Amplitude Inc.
• ContentSquare
• Segment.io Inc.
• Mixpanel
• Customer Analytics LLC
• Amperity Inc.
• Perfios Pvt. Ltd.
• Manthan System
What Are The Key Trends In The Customer Analytics Market?
Key trends include:
• Collaborative customer analytics platforms.
• Rise of e-commerce and digital channels.
• Predictive analytics for personalization.
• Integration of AI and machine learning.
• Real-time customer analytics.
What Are The Segments Of The Global Customer Analytics Market?
The market is segmented into:
1) Solution: Social Media Analytical Tools, Dashboard, Extract Transform Load Or Data Management, Web Analytical Tool, Reporting, Voice Of Customer (VOC), Analytical Tools
2) Organization Size: Large Enterprises, Small and Medium-Sized Enterprises (SMEs)
3) Deployment Mode: On-Premises, Cloud
4) Application: Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management, Other Applications
5) End-User: BFSI, Wholesale and Retail, Telecommunication and IT, Utilities, Healthcare, Travel and Hospitality, Others End Users
Which Region Leads The Customer Analytics Market?
North America held the largest market share in the customer analytics market in 2024. However, the fastest-growing region during the forecast period is expected to be Asia-Pacific. Other regions covered in this report include Western Europe, Eastern Europe, South America, Middle East, and Africa.
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What Is Covered In The Customer Analytics Market Global Market Report?
- Market Size Analysis: Analyze the Customer Analytics Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Customer Analytics Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Customer Analytics Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Customer Analytics Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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