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In-Depth Analysis of the Playout Automation Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
Playout Automation Market Growth
The playout automation market has grown rapidly in recent years. It will increase from $1.28 billion in 2024 to $1.53 billion in 2025, at a CAGR of 19.5%. The growth is attributed to the rise of over-the-top (OTT) services, regulatory compliance requirements, the emergence of 24/7 broadcasting, the expansion of multichannel broadcasting, and the demand for cost efficiency.
The playout automation market is expected to see rapid growth, reaching $3.09 billion by 2029, at a CAGR of 19.1%. This growth is driven by increasing demand for broadcast content, the transition to IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and the need for multiplatform content distribution. Key trends include advanced graphics, AI and ML integration, compliance and monitoring tools, and security.
What Is Driving the Growth Trajectory of the Playout Automation Market?
The growing popularity of fast-paced sports is expected to boost the growth of the player-tracking system market in the future. Fast-paced sports involve high-intensity activities that demand rapid movements and quick decision-making. Their popularity continues to rise due to their dynamic nature, which captivates audiences in an era where instant entertainment is highly sought after. Player-tracking systems enhance fast-paced sports by offering real-time data on player movements and performance, assisting teams in strategy optimization and player development. For instance, in March 2023, the National Collegiate Athletic Association (NCAA), a U.S.-based non-profit organization that oversees student athletics, reported that NCAA women's championship sports had 226,212 student-athletes during the 2021-22 season, marking a 5% increase (10,726 athletes) from the previous year. The largest percentage growth was observed in women's ice hockey (14%), fencing (13%), rowing (10%), water polo (10%), and bowling (10%). Thus, the increasing popularity of fast-paced sports is fueling the expansion of the player-tracking system market.
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Which Leading Companies Are Shaping the Growth of the Playout Automation Market?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast
What Are the Major Trends Shaping the Playout Automation Market?
Major players in the playout automation market are investing in new technological advancements, such as cloud-based playout solutions, to gain a competitive advantage. Cloud playout solutions enable broadcasters and media organizations to manage and automate content playout through cloud infrastructure. For instance, in March 2024, Brightcove, a US-based software company, launched Cloud Playout 2.0. This playout automation solution allows organizations to curate linear channel experiences more efficiently. It offers a centralized platform for creating, distributing, and monetizing linear channels across owned platforms and FAST (Free Ad-Supported Streaming TV) services. Cloud Playout 2.0 enhances audience engagement, diversifies monetization opportunities, and streamlines workflows, enabling content scheduling, ad placement optimization, and revenue maximization.
What Are the Key Segments of the Playout Automation Market?
The playout automation market covered in this report is segmented -
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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Which Region Dominates the Playout Automation Market?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Playout Automation Global Market Report?
- Market Size Analysis: Analyze the Playout Automation Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Playout Automation Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Playout Automation Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Playout Automation Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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