Press release
ELB BUREAUX honored as KI INNOVATOR
ELB BUREAUX honored by diind as AI INNOVATOR (© )
ELB BUREAUX GmbH is a Hamburg-based brand communication agency that has set itself the goal of developing brand experiences that are not only visually compelling, but also build emotional connections with customers and thus turn companies into exciting identities.
ELB BUREAUX has been using Ailon AI since 2022 to develop data-supported strategies for brand development and communication. With the internally developed beyoond method, the company is going one step further than the purely data-driven approach: segmentation is based on lifestyles that have been scientifically proven to be stable predictors of consumer behavior.
"Comprehensive insight mining not only creates statistical personas, but also targeted and strategically usable insights. Our audiences are very close to the real world. Specifically, we know what a daily Instagram feed of the respective target group looks like. This allows us to develop content that is tailored to their needs and expectations," explains Michaela Savasogan, who is in charge of beyoond's development. "Previously unseen attributes not only enable us to develop personalized content. The data is the basis for completely new targeting strategies beyond 3rd party cookies. This allows us to target campaigns much more efficiently and based on interests, achieve sustainable brand loyalty and make better decisions across teams."
"For us, AI is not automation for automation's sake, but rather an intelligent extension of our possibilities - a creative accelerator. We are expanding our creative scope, testing innovative design approaches and developing completely new visual concepts. The synergy between technology and creativity allows us to bring brands to life in a way that didn't exist before," explains Hakan Savasogan, Executive Creative Director and Managing Director of ELB BUREAUX.
According to diind, the AI INNOVATOR award is aimed at companies that have recognized artificial intelligence (AI) as a key technology and have successfully implemented it in their operational processes.
The award ceremony will take place on April 10, 2025 in Frankfurt. ELB BUREAUX will also take part in the BIG BANG KI FESTIVAL 2025 on September 10 and 11 in Berlin to exchange ideas with other innovators.
ELB BUREAUX GmbH
Harburger Schloßstr. 30
21079 Hamburg
Germany
https://www.elb-bureaux.com/
Frau Michaela Savasogan
+494032892893
michaela@elb-bureaux.com
About ELB BUREAUX
Since 2010, we have been creating brand experiences that move people. Because we are convinced that companies grow sustainably when they are anchored in the emotional experience of their customers. We see ourselves as a strategic partner and designer across all platforms. Our tools are creativity, story and technology. Free by plan.
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