Transforming the Polyacrylic Acid Market in 2025: Rising Demand For Personal Care Products And Its Impact On The Polyacrylic Acid Market

What Is the Expected Size and Growth Rate of the Polyacrylic Acid Market?
In recent times, the polyacrylic acid market has seen significant growth. It is expected to expand from a market size of $3.56 billion in 2024 to $3.8 billion in 2025, at a compound annual growth rate (CAGR) of 6.8%. The surge in growth during the past period is linked to increased usage in personal care products, expansion of polyacrylic acid applications, growth in disposable incomes, advancement in adhesives and sealants sector, and regulatory backing.

The market size for polyacrylic acid is predicted to surge dramatically in the forthcoming years, expanding to $4.9 billion by 2029 with a compound annual growth rate (CAGR) of 6.5%. Several factors contributing to this development during the forecast period include rising consumer consciousness, the growth of the cosmetic business, urbanization, increased infrastructure projects, and the expansion of the beauty and personal care sectors. The forecast period will also see significant trends such as the production of superabsorbent polymers, technological advancements, enhanced polyacrylic acid solutions, the creation of novel polyacrylic acids, and upgraded formulations.

What Factors Are Fueling Growth in the Polyacrylic Acid Market?
The increase in demand for personal care products is projected to fuel the expansion of the polyacrylic acid market in the future. Personal care products encompass a wide range of items used for personal hygiene, grooming, and beauty purposes, such as skincare, haircare, oral care, and cosmetics. This surge in demand can be attributed to heightened consumer consciousness about cleanliness, self-care, grooming, and evolving beauty norms. Polyacrylic acid is a key ingredient in personal care products due to its properties, such as thickening, emulsifying, and retaining moisture, that significantly improve the texture and stability of products like lotions, gels, and creams. For example, according to the UK's Cosmetic Toiletry & Perfumery Association (CTPA), which represents the cosmetics and personal care industry, the number of units sold in the color cosmetics area increased from 118,178 in 2022 to 123,056 in 2023, demonstrating a growth of approximately 4.1%. Simultaneously, the skincare sector saw a rise from 456,401 units in 2022 to 460,868 units in 2023, indicating an uptick of roughly 1.0%. Hence, the escalating demand for personal care products is likely to positively influence the growth of the polyacrylic acid market.

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Which Leading Companies Are Shaping the Growth of the Polyacrylic Acid Market?
Major companies operating in the polyacrylic acid market are PetroChina Company Limited, BASF SE, Dow Chemical Company, Saudi Basic Industries Corporation, Merck KGaA, Solvay S.A., Arkema S.A., Huntsman Corporation, The Lubrizol Corporation, SNF Group, Kemira Oyj, Nippon Shokubai Co. Ltd., Ashland Global Holdings Inc., Toagosei Co. Ltd., Protex International, Polysciences Inc., Gelest Inc., Anhui Newman Fine Chemicals Co. Ltd., Maxwell Additives Pvt. Ltd., AVA Chemicals Private Limited, Polymer Source Inc., Shandong ThFine Chemical Co. Ltd., Glentham Life Sciences Limited, Acuro Organics Limited

What Are the Major Trends Shaping the Polyacrylic Acid Market?
Leading firms in the polyacrylic acid market are shifting their focus toward high-performance additives like modified polymers to boost their product's performance and enhance the stability of their formulas. These polymers, which have been chemically or physically modified, possess improved characteristics such as increased strength, flexibility, and thermal stability, making them more efficient in specific uses. For example, in August 2023, a subdivision of The Lubrizol Corporation, Lubrizol Life Science Beauty, which is a US-based provider of beauty and personal care solutions, introduced Carbopol SC-800 polymer, a product related to polyacrylic acid. This particular polymer is a hydrophobically modified, cross-linked polyacrylic acid polymer. It serves as an effective thickening and stabilizing solution for gentle, sulfate-free cleaning agents like shampoos, shower gels, and facial cleansers. It surpasses other polymers in clarity, thickening efficiency, and suspending capability. This polymer allows formulators the flexibility to improve skin cleaning formulations. Moreover, foam generation studies reveal that the polymer maintains the foam's volume and quality, providing the preferred lather in rinse-off beauty products without sacrificing performance.

What Are the Key Segments of the Polyacrylic Acid Market?
The polyacrylic acidmarket covered in this report is segmented -

1) By Type: Copolymer, Homopolymer, Terpolymer
2) By Physical State: Liquid Polyacrylic Acid, Powder Polyacrylic Acid
3) By Grade: Industrial Grade, Cosmetic Grade, Pharmaceutical Grade
4) By Application: Thickeners, Dispersing Agents, Conditioners, Emulsifiers, Anti-Scaling, Ion Exchangers, Clarifying Agents
5) By End User: Water Treatment, Personal Care, Detergents And Cleaners, Other End Users

Subsegments:
1) By Copolymers: Acrylic Acid/Acrylate Copolymers, Acrylic Acid/Maleic Acid Copolymers, Acrylic Acid/Styrene Copolymers
2) By Homopolymers: Polyacrylic Acid (PAA), Polyacrylic Acid Salts, Cross-Linked Homopolymers
3) By Terpolymers: Acrylic Acid/Acrylate/Maleic Acid Terpolymers, Acrylic Acid/Acrylate/Styrene Terpolymers, Acrylic Acid/Butyl Acrylate/Styrene Terpolymers

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Which Region Dominates the Polyacrylic Acid Market?
Asia-Pacific was the largest region in the polyacrylic acid market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the polyacrylic acid market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Is Covered In The Polyacrylic Acid Global Market Report?

- Market Size Analysis: Analyze the Polyacrylic Acid Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Polyacrylic Acid Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Polyacrylic Acid Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Polyacrylic Acid Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.

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