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Social Commerce Market Set to Surge from $950 Billion in 2023 to $5.35 Trillion by 2030, Reflecting 28% Annual Growth

02-19-2025 08:22 AM CET | IT, New Media & Software

Press release from: STELLAR MARKET RESEARCH

Social Commerce Market

Social Commerce Market

The Social Commerce Market size was valued at US$ 950 Bn. in 2023 and the revenue is anticipated to grow at a rate of 28% from 2024 to 2030, reaching nearly US$ 5348.02 Bn. The rise of social commerce has seen the advancement of marketing graphics, increased purchases through social media platforms, and the incorporation of e-commerce functionalities into social media platforms .

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Drivers and Opportunities for Market Growth

The social commerce market is experiencing significant expansion due to several key factors:

Integration of Social Media and E-commerce: The convergence of social media platforms with e-commerce functionalities allows users to discover, evaluate, and purchase products without leaving the platform. This seamless shopping experience enhances user engagement and drives sales.

Influencer Marketing: Collaborations between brands and social media influencers have proven effective in reaching targeted audiences and building trust. Influencers' recommendations can significantly impact consumer purchasing decisions, making influencer partnerships a valuable strategy in social commerce.

Mobile Commerce Growth: The increasing use of smartphones and mobile applications facilitates on-the-go shopping, contributing to the rise of social commerce. Mobile-friendly platforms and apps enhance accessibility and convenience for consumers.

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Segmentation Analysis

By Platform Type: The market can be segmented as social networking sites, messaging apps, and others. Social networking platforms such as Facebook, Instagram, and Pinterest lead social commerce with their extensive user bases and built-in shopping functionalities.

By Applications: Solutions are categorised into fashion and accessories, beauty and personal care, electronics, and others. Many of the offerings on the market are closely linked with fashion and accessories, which, not surprisingly, rely on the visual and influencer-driven coattail to do your work for you.

By Region: The global market is segmented on the basis of geography: North America, Europe, Asia Pacific, Middle East & Africa, Latin America Asia Pacific accounts for a large share of the market, led by countries such as China and India that rank high in their adoption of social commerce given high social media penetration and mobile usage.

Country-Level Analysis

United States: High social media engagement and an advanced e-commerce infrastructure characterize the U.S. market. Instagram and Facebook have added shopping features to their platforms, making the purchase process smoother.

China: Chinese social commerce studies demonstrate explosive growth, tackling this rise through integrated shopping experiences via basic platforms like WeChat and Weibo. Its high mobile penetration rate and widespread mobile payment methods have been driving force of the growth of social commerce.

India: The growth of India's market is driven by the increased use of smartphones and social media. WhatsApp and Instagram are among the most used for social commerce, businesses use these platforms to reach a wider audience.

Brazil: The Brazilian market responds to the well-known social media platforms like Facebook and Instagram. Social commerce is picking up momentum among local businesses as a way to connect with consumers and boost sales.

United Kingdom: The UK market features extensive social media activity and a robust e-commerce market. Social commerce (the selling of goods and services online) is commonly used on platforms like Instagram and Facebook, with brands also using the above platforms for marketing and sales.

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Competitor Analysis

Companies operating in this space are innovative, using tactics such as new product development, strategic collaborations, and region-based expansion to enhance their market position. Notable companies include:

Facebook, Inc.: Shopping is a part of Facebook's platform, which enables businesses to open shops and consumers to purchase items directly from the app. The tech giant is improving its e-commerce features for both businesses and users.

Suited for Instagram (Meta Platforms, Inc.): With features such as shoppable posts and stories, Instagram lets users discover and buy products seamlessly. It partners with brands and influencers to help convert sales through visual content.

Pinterest, Inc.: Pinterest offers a visual discovery engine that includes a shopping feature which enables users to find and purchase products based on their interests. The platform is about inspiring and selling to users.

WeChat (Tencent Holdings Limited): This app provides social networking, messaging, and e-commerce functionalities, allowing users to shop within the app. Its flexibility powers a range of business models and consumer experiences.

TikTok (ByteDance Ltd.): TikTok has launched shopping features that enable brands to feature products through short videos and live streams. The algorithmic nature of the platform provides an innovative method of discovery around products.

For more information about this report visit:https://www.stellarmr.com/report/Social-Commerce-Market/1583

Conclusion

The worldwide social commerce market is expected to experience significant growth due to the merging of social media and e-commerce, influencer marketing, and the rise of mobile commerce. This dynamic market landscape presents an opportunity for companies that prioritize innovation, strategic partnerships, and regional expansion. Social commerce platforms and the behaviors of consumers will continue to evolve and shape the future of online shopping experiences.

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About Stellar Market Research:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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