Tahini Market on a Growth Trajectory: Expected to Reach USD 2.12 Billion by 2032 at a 5% CAGR

The Tahini Market size was valued at USD 1.43 Bn. in 2024 and the total Global Tahini revenue is expected to grow at a CAGR of 5% from 2025 to 2032, reaching nearly USD 2.12 Bn. by 2032. This growth is primarily fueled by increasing consumer health consciousness and the rising popularity of Middle Eastern and Mediterranean cuisines worldwide.

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Market Growth Drivers and Opportunities

Tahini, a paste made from ground sesame seeds, is renowned for its rich nutritional profile, including essential fatty acids, vitamins, and minerals. The growing awareness of these health benefits has led to its widespread adoption among health-conscious consumers. Additionally, the versatility of tahini in various culinary applications-from traditional dishes like hummus and baba ghanoush to modern fusion cuisines-has expanded its global consumption.

The surge in plant-based diets and veganism has further propelled tahini's popularity as a nutritious alternative to dairy-based products. Manufacturers are capitalizing on this trend by introducing innovative products, such as flavored and organic tahini varieties, to cater to diverse consumer preferences. The expansion of e-commerce platforms has also enhanced product accessibility, allowing consumers to explore and purchase a wide range of tahini products conveniently.

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Segmentation Analysis

The tahini market is segmented based on product type, packaging type, and distribution channel.

Product Type: Tahini is available in various forms, including pastes and spreads, dips, desserts, sauces, and others. Pastes and spreads hold a significant market share due to their extensive use in both traditional and contemporary recipes. Dips and sauces are gaining traction as consumers seek healthy and flavorful condiment options.

Packaging Type: The product is packaged in bottles and jars, tubs, and other formats. Bottles and jars are preferred for household consumption due to their convenience and ease of storage, while tubs are commonly used in the food service sector for bulk requirements.

Distribution Channel: Tahini products are distributed through store-based channels, including supermarkets, hypermarkets, and specialty stores, as well as non-store-based channels like online retailers. The rise of online shopping has significantly contributed to market growth, offering consumers a broader selection and the convenience of home delivery.

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Country-Level Analysis

United States: The U.S. tahini market is experiencing robust growth, driven by the increasing popularity of Middle Eastern cuisine and the health benefits associated with sesame-based products. The market is projected to reach USD 767.58 million by 2029, growing at a CAGR of 5.2% from 2022 to 2029. The versatility of tahini in various culinary applications has made it a staple in many American households and restaurants.

Germany: In Germany, the demand for tahini is on the rise, attributed to the growing interest in international cuisines and health-conscious eating habits. The German market is characterized by a significant presence of organic and premium tahini products, catering to consumers seeking high-quality and nutritious food options.

China: China has emerged as a substantial importer of sesame seeds, reflecting the increasing incorporation of tahini in both traditional and innovative food applications. The market growth is supported by the expanding middle class and their openness to diverse culinary experiences.

United Kingdom: The UK market is witnessing a surge in tahini consumption, driven by the popularity of plant-based diets and the incorporation of tahini in various health foods and gourmet recipes. Consumers are increasingly exploring tahini as a versatile ingredient in both sweet and savory dishes.

Australia: In Australia, the tahini market is growing steadily, supported by the multicultural population and the increasing demand for healthy and natural food products. The presence of a diverse culinary scene has facilitated the integration of tahini into mainstream diets.

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Competitor Analysis

The global tahini market is highly competitive, with several key players contributing to its growth and innovation. Notable companies include:

Al Wadi Al Akhdar: Specializing in a wide range of food products, Al Wadi Al Akhdar offers both regular and organic tahini, developed from hulled and crushed sesame seeds.

Halwani Bros. Co. Ltd.: A prominent player in the Middle Eastern market, Halwani Bros. is known for its traditional tahini products and has been expanding its reach into international markets.

Kevala: Based in the U.S., Kevala offers organic tahini and has gained popularity among health-conscious consumers seeking high-quality, natural products.

SESAJAL S.A. de C.V.: A Mexican company, SESAJAL provides a variety of sesame-based products, including tahini, catering to both domestic and international markets.

Prince Tahina Ltd.: Operating from Israel, Prince Tahina is recognized for its premium tahini products, emphasizing quality and traditional production methods.

These companies are focusing on product innovation, strategic partnerships, and expanding their distribution networks to strengthen their market positions. Recent developments include the introduction of flavored tahini variants and organic options to meet evolving consumer preferences.

Conclusion

The tahini market is poised for substantial growth in the coming years, driven by health trends, culinary diversification, and increasing consumer awareness of its nutritional benefits. As manufacturers continue to innovate and expand their product offerings, and as consumers explore diverse culinary applications, tahini is set to solidify its presence in both traditional and emerging markets worldwide.

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