Baby Food Market Insight, Size, Share, Development and Demand Forecast to 2020 by P&S Market Research

The increasing population and growing demand for nutrition are the key growth drivers for the global baby food market. The up surging urbanization and growing disposable income of the people is further expected to propel the growth of the global market during the forecast period. In 2014, the Milk formula segment accounted for the largest share in the global market. The prepared baby food segment is growing at the fastest pace. Among the various distribution channels, the supermarkets and hypermarkets was the largest segment in the global market in 2014.

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The busy schedule of people leaves them with less time to focus on their baby’s nutritional needs. The working women mostly resume their jobs after giving birth to their babies; however they are less likely to breastfeed their baby at proper intervals. To fulfill this gap, the parents use baby food. Baby food has become one of the essential foods for babies whose mothers are unable to lactate. The hectic lifestyle of mothers has led to the growth of the prepared baby food segment.

The market in the developing countries is growing at a faster pace, than their developed counterparts. The increasing population of China and India are expected to provide significant growth opportunity for the global market. The growing disposable incomes and improving living standards in these countries are encouraging the consumers to purchase packaged nutritional food for their babies.

The market for organic baby food has been growing at a significant pace during the past few years, owing to the growing awareness of consumers growing about the benefits imparted by such foods. In 2014, the organic sub-segment accounted for only 15% share of the market; however it grew in double digits during the past few years. The innovation in packaging is expected to be one of the major growth drivers for the market during the forecast period. The sales of baby food packaged in tubs or glass is increasing at a considerable pace.

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Nestle dominated the global market in 2014; and it is expected to increase its share during the forecast period. The company has been making both organic as well as inorganic investments. The other major companies in the global market include Danone, Perrigo Company PLC, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.

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