Why Account-Based Marketing is Essential for B2B Growth in 2025

It might be difficult for B2B businesses to convert high-value leads into customers. The aim is to build tailored customer experiences that convert more B2B decision-makers while increasing return on investment (ROI).

Every company knows that Account-based marketing (ABM) is a B2B sales and marketing strategy in which both teams collaborate to engage specific target clients deemed suitable for the brand. It's a strong, concentrated technique that converts preferred, high-value prospects into customers.

Account-based marketing (ABM) is becoming a top marketing strategy because it helps companies focus on the best-fit accounts. However, ABM has a learning curve, so it's critical to grasp its ins and outs. In this blog, we'll review ABM, how it works, and a list of top platforms.

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What is an Account-Based Marketing (ABM) Platform?
QKS Group defines an Account-Based Marketing (ABM) platform as a technology that enables the marketing and sales teams of B2B organizations to collaborate, target best-fit accounts, and personalize the buying experience of targeted accounts through continuous customer engagement.

By creating target account lists, planning, reporting, organizing data into actionable campaigns, and running campaigns, ABM platforms provide contact-to-account insights that enable better decision-making and facilitate lead nurturing across accounts. The platform allows marketing and sales teams to create activities to achieve shorter sales cycles and provide higher ROI and better customer experience.

How Account-Based Marketing Works?
Now that we understand just how beneficial ABM can be, we'll explore the inner workings of an account-based marketing strategy. While every B2B strategy is unique, all account-based marketing strategies share these qualities:

• Collaboration - ABM isn't solely a marketing task. It needs collaboration between both sales and marketing departments.
• Customer Journey Mapping - As a B2B company, you're targeting a particular type of customer. To better understand the needs of these customers, you'll need to create a visual representation of the customer journey from account takes before becoming a paying customer. During this process, you put yourself in the customer's shoes to identify their pain points and eliminate friction.
• Lead Qualification - Effective lead qualifying is essential for successful ABM programs. Teams who use an account-based marketing approach are particular about their target accounts. With the appropriate ABM software, you can classify accounts to determine who is (and is not) suitable for nurturing.
• Using the Right ABM Platform - Effective account-based marketing requires appropriate technology. ABM solutions provide your team with smart automation, AI-driven segmentation tools, and a linked customer relationship management (CRM) platform to help you achieve your
ambitious goals.

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For businesses seeking the correct Account-Based Marketing (ABM) platform, QKS Group offers a vital resource. Their Market Intelligence Report estimates top ABM platforms based on innovation, scalability, and market impact. The "Market Share: Account-Based Marketing Platform, 2022, Worldwide" report provides a snapshot of leading platforms and their market shares, aiding businesses in choosing established solutions. Moreover, the "Market Forecast: Account-Based Marketing platform, 2022-2027, Worldwide" report by QKS offers forward-looking insights, enabling businesses to anticipate future trends.

Download The Sample Report of Account-Based Marketing (ABM) Platforms Market Forecast: https://qksgroup.com/download-sample-form/market-forecast-account-based-marketing-abm-platforms-2024-2028-worldwide-2206

Top 5 Account-Based Marketing Platforms

Demandbase
Demandbase is an account-based GTM platform that enables B2B businesses to identify and target the right consumers at the right time with the correct message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can confidently align and execute.

Dun & Bradstreet
Dun & Bradstreet is a global provider of commercial decision-making information and analytics. Its major goal is to assist businesses in improving their overall performance. Its Data Cloud powers products and provides insights that enable organizations to boost revenue, save costs, decrease risk, and improve their operations.

RollWorks
RollWorks is an Account-Based Platform that provides ABM and advertising solutions to growth-oriented B2B marketers. It allows them to understand their buyers and accelerate business outcomes. The RollWorks ABM system, intended for revenue-driven marketers, easily bridges the marketing and sales divide to promote revenue growth through targeted account interaction.

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Tech Target
TechTarget's Priority Engine is another account-based marketing tool for creating and tracking a list of ABM-qualified prospects. Priority is naturally given to prospects to demonstrate purchasing intent, and the technology delivers behavioral insights into prospects.

Terminus
Terminus is an all-in-one revenue generation platform. We assist sales and marketing teams in acting on their data to expand their funnel, create more tailored campaigns, and implement multi-channel ABM for improved engagement. Terminus provides data, channels, and analytics all on one platform.

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Conclusion
Account-based marketing (ABM) is a very effective method for B2B companies seeking to attract and convert high-value prospects. By aligning marketing and sales efforts, mapping the customer journey, and utilizing the right ABM platform, businesses can enhance customer engagement, shorten sales cycles, and maximize ROI. With platforms like Demandbase, RollWorks, Terminus, Dun & Bradstreet, and TechTarget, organizations can drive meaningful interactions and make data-driven decisions for sustained growth.

QKS Group is a global advisory and consulting firm focused on helping clients as strategic knowledge partners achieve business transformation goals with Strategic Business and Growth Advisory Services. QKS Group's research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.

Shraddha Roy
QKS Group
Regus Business Center 35 Village Road, Suite 100,
Middleton Massachusetts 01949
United States
Email: Shraddha.r@qksgroup.com
Phone: (+1) 978-344-2770

This release was published on openPR.