New Industry Report Reveals How Businesses use AI: what's working and what's not for Sales and Marketing

Technology market research firm SlashData has just released an industry report, "Generative AI for Business: Successes, Challenges, and the Future".

The report explores how generative artificial intelligence (GenAI) is reshaping sales and marketing in large technology enterprises. Based on insights from senior industry leaders across Europe and the U.S., the report highlights AI's impact on efficiency, personalization, cost savings, and strategic decision-making.

The integration of generative AI in sales and marketing has proven to be a double-edged sword, offering substantial efficiency gains and cost savings while presenting challenges in accuracy, security, and trust.

Key Findings:
- AI adoption is now a strategic priority - Initially considered experimental, GenAI is now a competitive necessity, with businesses leveraging tools like ChatGPT, Gemini, and Copilot to stay competitive in an increasingly digital landscape.
- Efficiency & cost savings drive adoption - AI accelerates content creation, automates lead generation, and improves decision-making, saving businesses time and reducing reliance on external agencies.
- Challenges persist in scaling AI - Concerns over AI "hallucinations," security and data privacy risks, and a lack of structured training hinder wider adoption. Businesses emphasise the need for human oversight and data governance.
- The future: AI as an enabler, not a replacement - Industry leaders foresee AI playing an augmentative role, enhancing productivity while preserving the need for human creativity and intuition.

"AI isn't going away-it's only going to become more embedded in how we work. The key is making sure we use it responsibly and strategically," said a Head of Marketing interviewed in the report.

Download the full report
You can access the full report or contact us for additional information.
Find it in the SlashData Research Space: https://research.slashdata.co/reports/67c85002fd69e96058031f31

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Media Contact
Stathis Georgakopoulos
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SlashData is a market research company with more than 20 years of researching the technology space. SlashData delivers insights and data that help industry leaders optimise their business through data-backed strategic decision making. With SlashData's help they have the confidence and information they need to invest in the right audiences and markets, maximising ROI.

SlashData's outstanding sample quality is what differentiates it from the competition. Data quality is powered by a best-in class methodology and in-house proprietary survey technology, using Artificial Intelligence and Machine Learning to cleanse data sets before sharing them with the world.

This release was published on openPR.