Dr Ozan Ozerk on Lessons from Medicine That Can Reshape Modern Finance

At this year's Baltic Fintech Days 2025 in Vilnius, a keynote by Dr. Ozan Ozerk, founder of European Merchant Bank (EMBank), offered a thought-provoking exploration of what finance can learn from the discipline of medicine. Speaking to a packed room of fintech leaders, technologists, and policy makers, Dr. Ozerk shared his insights in a session titled "From Saving Lives to Saving Finance: What Medicine Taught Me About Fixing Money."

Held over two days, the event brought together more than 1,000 participants and featured over 60 speakers from across the Baltics and wider Europe. Topics ranged from AI-driven personalisation to compliance tech, digital identity, and cross-border payments. As one of the main sponsors, EMBank played a prominent role in the conference, both on stage and across networking areas, highlighting its commitment to innovation and fintech collaboration in the region.

A Unique Career Perspective
Dr. Ozerk's keynote stood out for its clarity, humility, and relevance. Having trained and worked as a medical doctor before entering the fintech space, he reflected on how foundational concepts in medicine-systemic thinking, diagnostics, ethical responsibility, and precision-could be applied to improve the structure and sustainability of modern finance.

He emphasised that financial systems, much like complex biological systems, require early identification of risk, thoughtful intervention, and continuous monitoring. "The tools we use may differ," he noted, "but the mindset of careful analysis, accountability, and serving people at the core remains the same."
Rather than offer broad prescriptions, Dr. Ozerk encouraged fintech leaders to think critically about the long-term consequences of innovation, especially in areas such as credit scoring, automation, and digital identity. His perspective brought a fresh, interdisciplinary lens to a sector often focused on speed and scale.

EMBank's Broader Role at the Event
In addition to the keynote, EMBank made its presence felt through active participation across panels and discussions. The bank's CEO, Sarp Demiray, joined a panel on "Is Hyperpersonalisation the Ultimate Competitive Edge in Finance?" where he discussed how AI and customer data are shaping new expectations around personalised financial services. Demiray outlined EMBank's approach to delivering targeted, efficient services without compromising on transparency or trust.

Meanwhile, EMBank's team engaged directly with founders, policymakers, and platform providers throughout the event. From banking-as-a-service (BaaS) models to fintech compliance infrastructure, the bank contributed to conversations shaping the region's fast-evolving digital finance ecosystem.

Bridging Disciplines, Driving Impact
Dr. Ozerk's keynote reflected the philosophy EMBank brings to the European financial market: a combination of technical discipline, client focus, and systemic awareness. His remarks underscored the importance of grounding innovation in responsibility-reminding the audience that sustainable financial progress comes from building systems that are not only intelligent but also fair and resilient.

To learn more about EMBank's leadership and its work in shaping the future of finance, visit https://em.bank/

Media Contact
Company Name: European Merchant Bank (EMBank)
Contact Person: Dilek Isik
Email: dilek.isik@em.bank
Country: Lithuania
Address: Pirkliu Klubas, Gedimino 35, 01119 Vilnius, Lithuania
Website: https://em.bank/

European Merchant Bank (EMBank) is a specialized bank licensed by the European Central Bank, dedicated to empowering businesses and driving financial innovation. Founded in Vilnius, Lithuania, EMBank combines extensive banking expertise with modern digital banking solutions to meet the evolving needs of corporate clients and FinTech companies.

This release was published on openPR.