YRC Explores the Rise of TGM: What Makes Dubai-Based 'The Giving Movement' a Standout Brand

In this note, YRC's omnichannel fashion consultants share insights on what makes Dubai-based brand TGM (The Giving Movement) a standout in fashion.

In this communiqué, the team of omnichannel fashion business consultants ( https://www.yourretailcoach.ae/fashion-retail ) of retail and eCommerce consulting firm - YourRetailCoach (YRC) presents a perspective on what makes Dubai-based fashion brand TGM (The Giving Movement) such a strong brand as it is.

Unique Story - Unique Brand Positioning

TGM maintains that it is a brand committed to charity and sustainability beyond the ordinary. A certain portion of its sale proceeds goes to charitable causes. The name itself contains the word 'movement' - emphasising the company's drift towards being a cause-oriented and responsible brand and organisation. As the fashion industry is often subject to criticisms of non-sustainable and unethical practices, TGM stresses the idea of 'giving back'.
The quantum and intensity of emphasis that TGM puts on charity, sustainability, and the environment lend the brand a unique and robust positioning. It is difficult to ignore or forget this kind of brand image.

Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/

High-Quality Merchandise

TGM is a fashion brand ( https://www.yourretailcoach.ae/fashion-retail ) that offers athleisure and streetwear apparel and accessories of high-end premium quality. There are many factors that contribute to the quality of apparel offered by fashion brands. For starters, the use of sustainable materials like organic cotton and organic bamboo lend superiority to apparel in terms of comfort, smoothness, and performance. Then there is the quotient of fabric selection that affects the life and functionality of clothes. In the context of athleisure, this is an important consideration because of the intended diverse nature of product usage. It is unlikely that powerful brands like TGM do not reckon these insights.

The underlying lesson here is that the quality of offerings must resonate strongly with the expectations of target segments.
In delivering business process consulting services, YRC maintains that SOP incorporation is critical to maintaining strong control over quality as well as business operations in general.

Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/

Strong Regional Presence with Global Distribution Capabilities

Building a strong local and regional distribution presence is the rule of thumb. Focusing on local and regional markets allows the creation of expertise. Businesses can try small experimental decisions while remaining in better control over the external environment. For example, a company can know better what kind of digital content resonates better with its target segments in the local or regional markets. In summary, a grip over the common variables adds more certainty to strategy formulation. The correlation between TGM's strong store presence in the Middle East and the brand's solid and steady growth in the region over the years is hard to ignore.

TGM also ships globally to numerous countries via its eCommerce channel ( https://www.yourretailcoach.ae/services/e-commerce-online-stores/ ). This allows them to cater to their ideal segments globally. It is a reflection of the brand's focus on what they are offering and whom they are catering to.

Rupal Nikhil Agarwal
YourRetailCoach
+91 98604 26700
consult@mindamend.net

Get advise for E-commerce retail business : https://www.yourretailcoach.ae/contact-us/

This release was published on openPR.