Third-party Data Platform Market Share Expands as Businesses Seek Scalable Insights for Targeted Decision-Making | Valuates Reports

Third-party Data Platform - Market
The global market for Third-party Data Platform was estimated to be worth US$ million in 2023 and is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during the forecast period 2024-2030.

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The Third-party Data Platform Market is gaining strong momentum as companies across industries increasingly rely on external data to complement their first-party sources. These platforms provide scalable access to demographic, behavioral, financial, and geolocation data, empowering organizations to drive more accurate analytics, personalization, and strategic planning.

In terms of market size, the sector is growing rapidly due to the rising demand for enriched datasets in advertising, financial services, retail, and healthcare. Businesses are using third-party data to improve customer profiling, optimize campaigns, and uncover market opportunities beyond their existing customer base.

Market share is currently led by platforms offering integrated data solutions, enhanced compliance features, and seamless API-based access to multiple datasets. As data privacy regulations evolve, providers that can balance insight depth with regulatory adherence are gaining a competitive edge.

Strong market growth is being driven by the surge in AI, machine learning, and predictive analytics, all of which rely heavily on vast and diverse data inputs. The phase-out of third-party cookies in digital advertising is also accelerating interest in high-quality, consent-based external data sources.

According to detailed market analysis, businesses are increasingly turning to data marketplaces and cloud-native platforms that offer real-time enrichment and advanced data governance. The shift toward data collaboration and data clean rooms is also opening new channels for secure and anonymized data sharing.

With growing investment in data-driven decision-making across sectors, revenue from the Third-party Data Platform Market is poised to climb steadily. As the digital economy becomes more insight-centric, these platforms are becoming an indispensable part of the modern enterprise toolkit.

Segment by Type:

• Paid Data
• Shared Data

Segment by Application

• Government
• Enterprise
• Individual

By Company

Oracle Corporation, Adsquare, LiveRamp Holdings,Inc., OnAudience, Eyeota, Nielsen CO B.V., Lotame, Adobe, Meltwater, Salesforce, Dawex, Snowflake, Taboola

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