Press release
Alternative Data Market Forecast 2025-2034: Comprehensive Analysis And Growth Opportunities
Alternative Data Market Size
What Is the Projected Growth of the Alternative Data Market?
The market for alternative data has seen dramatic expansion in recent times, increasing from a value of $6.7 billion in 2024 to an estimated $9.66 billion in 2025, which represents a compound annual growth rate (CAGR) of 44.1%. Growth in previous years is likely due to several factors, such as the escalating presence of e-commerce, substantial economic development in emerging markets, a rise in internet accessibility, and the increased prevalence of mobile devices.
The market size of alternative data is anticipated to experience immense growth in the coming years, reaching a staggering $36.29 billion by 2029 with a compound annual growth rate (CAGR) of 39.2%. The predicted growth during the forecast period can be linked to the rising number of smart cities, enhanced internet connectivity, the upsurge in 5g network adoption, supportive governmental initiatives, and an increasing fascination with stock trading. Key trends during the projected period encompass the integration of artificial intelligence (AI), forming partnerships with research institutions and established firms, the introduction of next-generation platforms, and investments in edge computing solutions.
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What Are the Different Alternative Data Market Segments?
The alternative data market covered in this report is segmented -
1) By Data Type: Credit And Debit card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Mobile Application Usage, Satellite And Weather Data, Social And Sentiment Data, Web Sed Data, Web traffic, Other Data Type.
2) By Industry: Automotive, BFSI, Energy, Industrial, IT And Telecommunications, Media And Entertainment, Real Estate And Construction, Retail, Transportation And Logistics, Other Industries.
Subsegments:
1) By Credit And Debit Card Transactions: Consumer Spending Patterns, Retail Sales Insights
2) By Email Receipts: Purchase Confirmation Data, Consumer Behavior Analysis
3) By Geo-Location (Foot Traffic) Records: Store Visit Analytics, Location-Based Insights
4) By Mobile Application Usage: App Engagement Metrics, User Behavior Analysis
5) By Satellite And Weather Data: Crop Monitoring, Environmental Analysis
6) By Social And Sentiment Data: Social Media Trends, Brand Sentiment Analysis
7) By Web Sed Data: Competitor Pricing, Product Availability
8) By Web Traffic: Visitor Analytics, Traffic Sources
9) By Other Data Types: Transactional Data, Industry-Specific Data
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What Are the Primary Drivers Shaping the Alternative Data Market?
The predicted rise in the use of 5G networks is set to propel the alternative data market in forthcoming years. Such networks are expected to boost the implementation of alternative data services and applications and open doors for new utilities. The amplified bandwidth that 5G brings allows for a larger volume of data to be shared within a set timeframe, coupled with reduced latency ensuring speedy data delivery. These networks offer enhanced coverage that fosters numerous network topologies, facilitating effortless communication of alternative data. The advent of 5G is also predicted to induce a surge in data traffic, stemming not just from mobile phones but also IoT-enabled appliances. For example, Sweden-based network and telecom firm, Ericsson, reported in May 2024; the uptake of 5G networks is gaining momentum worldwide with roughly 300 networks initiated and about 40% 5G population coverage outside mainland China by the end of 2023. This number is expected to swell to 80% by 2029. As a result, this is set to spur the demand for alternative data.
Which Companies Are Leading in the Alternative Data Market?
Major companies operating in the alternative data market include Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics,Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, Preqin Ltd
What Are the Major Trends Shaping the Alternative Data Market?
Top firms in the alternative data market are leveraging strategic partnerships for better technology synergy and broader market penetration. A strategic partnership involves two or more companies pooling their resources, knowledge, and efforts to realize shared goals. In this context, Exabel, a comprehensive platform based in Norway for organizing, analyzing, visualizing, and transforming alternative data, established a partnership with Datos, a US clickstream data provider compliant with privacy laws in May 2024. This partnership's aim was to integrate an extensive clickstream dataset into Exabel's alternative data platform to aid investors in analyzing consumer behavior using web traffic patterns. This alliance enhances investment teams' capacity to correlate web traffic data with crucial company performance indicators, yielding actionable insights for more precise KPI forecasts and in-depth analysis.
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What Are the Top Revenue-Generating Geographies in the Alternative Data Market?
North America was the largest region in the alternative data market in 2024. The regions covered in the alternative data market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Alternative Data Market?
2. What is the CAGR expected in the Alternative Data Market?
3. What Are the Key Innovations Transforming the Alternative Data Industry?
4. Which Region Is Leading the Alternative Data Market?
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