Press release
Visual Data Discovery Market Growth And Visual Analytics Tools: A Key Driver Powering Visual Data Discovery Market Growth In 2025
Visual Data Discovery
What Is the Current Visual Data Discovery Market Size and Its Estimated Growth Rate?
The market size for visual data discovery has seen fast-paced growth in the last few years. The projections show an increase from $12.4 billion in 2024 to $14.59 billion in 2025, reflecting a compound annual growth rate (CAGR) of 17.6%. This growth in the historical phase can be credited to a rising demand for self-service analytics and business intelligence solutions, an increasing necessity to identify sensitive structured and non-structured data, growing requirements to access confidential information and enhance business productivity, extension of visual data discovery instruments, and a heightened focus on data governance and adherence to compliance.
In the next few years, the market size of visual data discovery is predicted to witness swift expansion, escalating to an estimated $27.59 billion by 2029 with a compound annual growth rate (CAGR) of 17.3%. This surge during the forecast period is due to factors such as the rising implementation of digital transformation initiatives, the increasing need to incorporate data into business operations for insightful outcomes, heightened demand for self-service visual analytics tools, the emergence of cloud-based visual data discovery solutions, and the acceptance of mobile-first design methodologies. Key trends expected in the forecast period encompass the integration of augmented reality (AR), exploration of real-time data, cooperative data exploration, amalgamation with big data platforms, and sector-specific solutions.
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How Are Emerging Segments Shaping the Visual Data Discovery Market Landscape?
The visual data discovery market covered in this report is segmented -
1) By Component Type: Software, Service
2) By Deployment Type: Cloud, On-Premises
3) By Organization: Small And Medium Enterprise, Large Enterprise
4) By Application: Risk Management, Cost Optimization, Customer Experience Management, Supply Chain Management And Procurement, Social Network Analysis, Asset Management, Sales And marketing Optimization
5) By End User: Banking, Financial Services And Insurance, Retail And Commerce, Automotive, IT And Telecommunication, Media And Entertainment, Government And Defense, Healthcare, Transportation And Logistics, Other End-Users
Subsegments:
1) By Software: Standalone Software, Integrated Software
2) By Service: Consulting, Integration And Deployment, Support And Maintenance
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Which Growth Factors Are Influencing Visual Data Discovery Market Expansion?
The surge in demand for visual analytics tools is projected to drive the visual data discovery market's growth. These tools, in the form of software solutions, allow users to build interactive visualizations of data for analytical thinking and decision-making purposes. This increased demand can be attributed to the escalating complexity of data, the urgency for quicker and better-informed decisions, and the need to harness data for strategic business purposes. The visual data discovery uses visual analytics tools to break down intricate data, assist in making decisions, promote collaboration and identify patterns and trends within the datasets. For example, a Datanami report in May 2023 revealed that Tableau, a robust data visualization and business intelligence tool, saw its customer base increase to 126,000 from 121,000 in 2021. Thus, the growing demand for self-service visual analytics tools is fueling the expansion of the visual data discovery market.
Who Are the Dominant Players Across Different Visual Data Discovery Market Segments?
Major companies operating in the visual data discovery market are Amazon Web Services Inc., Google LLC, Microsoft Corporation, Intel Corporation, International Business Machine Corp., Oracle Corporation, SAP SE, Salesforce Inc., Thales Group, Workday Inc., SAS Institute Inc., Micro Focus International plc, Teradata Corporation, Fair Isaac Corporation, TIBCO Software LLC, Alteryx Inc., QlikTech Inc., Altair Engineering Inc., MicroStrategy Incorporated, Cloudera Inc., Spirion LLC, RapidMiner Inc., Datameer Inc., PKWARE Inc., Biomax Informatics AG, Megaputer Intelligence Inc., Angoss Software Corporation, BlueGranite Inc., ClearStory Data Inc.
What Are the Latest Developing Trends in the Visual Data Discovery Market?
Leading corporations in the visual data discovery market are pushing the boundaries of innovation by introducing pioneering technologies like Studio Canvas to produce exceptional and dynamic data visuals. Studio Canvas is essentially an avant-garde data visualization and interactive storytelling tool that forms a part of the Forsta Human Experience (HX) Platform. Forsta Inc, a high-tech company based in the United States, unveiled Studio Canvas in May 2023 as a key element within the Forsta HX Platform. This innovative solution equips customer experience (CX) specialists with the capacity to design profound visual narratives from data, which in turn paves the way for universal ownership of CX enhancement initiatives and promotes better alignment and decision-making within organizations. The tool provides a convenient way for CX and EX experts to build dynamic data models, thereby democratizing actionable intelligence and promoting widespread understanding within their organizations. This self-service enterprise solution for CX and EX specialists combines crucial data with comprehensible visuals to depict the journey of their consumers and workforce.
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Which Geographic Regions Are Expected to Dominate the Visual Data Discovery Market in the Coming Years?
North America was the largest region in the visual data discovery market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the visual data discovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Visual Data Discovery Market?
2. What is the CAGR expected in the Visual Data Discovery Market?
3. What Are the Key Innovations Transforming the Visual Data Discovery Industry?
4. Which Region Is Leading the Visual Data Discovery Market?
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