Press release
"FIREDISC Cookers - The Leader in Outdoor Portable Cooking-Appoints Rockcliffe Capital as Exclusive Advisor to Lead Strategic Equity Raise to Fuel North American Expansion", says Griff Jaggard, CEO
"This all started around a campfire," said Griff Jaggard, co-founder and CEO of FIREDISC. "We built a better way to cook outdoors."
"FIREDISC Cookers, the Texas-born leader in outdoor cooking and premium outdoor gas grills, has appointed Rockcliffe Capital as exclusive advisor to lead a strategic equity raise", says Griff Jaggard, CEO. The capital will accelerate FIREDISC's growth in retail distribution such as Ace Hardware, Amazon and many others, U.S. manufacturing, product innovation, and market expansion across key retailers.
Image: https://www.globalnewslines.com/uploads/2025/06/402e9b5caaf3a004ac9442f8cae8f538.jpg
FIREDISC Cookers, the Texas-born leader in outdoor cooking and premium outdoor gas grills, has appointed Rockcliffe Capital as exclusive advisor to lead a strategic equity raise. The capital will accelerate FIREDISC's growth in retail distribution, U.S. manufacturing, product innovation, and market expansion across key retailers.
Founded in 2010 by Texas brothers Griff Jaggard and Hunter Jaggard, FIREDISC was built to solve a simple problem: existing grills couldn't handle the demands of tailgates, hunting trips, or overland camps. The solution was the original disk cooker, a modern spin on the South Texas discada, built with heavy-duty materials and high-performance gas burners for consistent heat in any environment.
Today, FIREDISC's flagship model delivers 15,000 BTUs over a 380-square-inch surface, offering unmatched versatility. From searing steaks to simmering gumbo, it's the go-to outdoor portable griddle for campers, overlanders, tailgaters, and backyard BBQ lovers alike.
"This all started around a campfire," said Griff Jaggard, co-founder of FIREDISC. "We built a better way to cook outdoors. It's rugged, portable, and delivers real performance. This raise will help us grow our family of customers and bring FIREDISC to more outdoor kitchens across North America," added Griff Jaggard.
With strong demand from consumers and retailers, FIREDISC is scaling its presence in e-commerce and brick-and-mortar channels, including national partners like Ace Hardware. FIREDISC also offers a full ecosystem of grill accessories-including lids, spatulas, propane regulators, wind guards, and covers-designed to complement its bbq systems and drive repeat business.
Rockcliffe Capital will lead the raise targeting strategic investors aligned with FIREDISC's vision of building an iconic barbeque grill and outdoor cooking lifestyle brand.
"FIREDISC has created something special," said a representative from Rockcliffe Capital. "It's more than a cooker-it's a movement with a cult-like following and massive growth potential."
Key Differentiators:
- Performance-first: Built with powerful gas burners, no moving parts, and a durable disk design
- Portable design: Collapsible, rugged, and ready for anything-from overlanding to backyard BBQs
- Complete ecosystem: Full line of grill accessories, propane regulators, and branded gear
- Retail-ready: Proven in e-commerce and expanding fast with national retail distribution
- Engaged community: Thousands of 5-star reviews and a growing library of user-generated Recipes
From elk camps in Montana to tailgates in Alabama, FIREDISC brings the heat wherever you go. Whether you're cooking fajitas on a disco, flipping burgers on a portable griddle, or creating next-level Recipes with your family, FIREDISC makes outdoor cooking simple, bold, and unforgettable.
About FIREDISC Cookers
Founded by Griff Jaggard and Hunter Jaggard, FIREDISC is a Texas-based brand redefining outdoor cooking through rugged, portable, propane-powered grills, disk cookers, and accessories. Learn more at www.firedisccookers.com.
For more information, please visit
Instagram [https://www.instagram.com/firedisccookers/]
Facebook [https://www.facebook.com/groups/firedisccookers.owners.group/]
Linkedin [https://www.linkedin.com/company/firedisc-grills]
Video: http://www.youtube.com/@firedisccookers
YouTube Video Link: http://www.youtube.com/@firedisccookers
Media Contact
Company Name: FIREDISC, INC.
Contact Person: Griff Jaggard
Email: Send Email [http://www.universalpressrelease.com/?pr=firedisc-cookers-the-leader-in-outdoor-portable-cookingappoints-rockcliffe-capital-as-exclusive-advisor-to-lead-strategic-equity-raise-to-fuel-north-american-expansion-says-griff-jaggard-ceo]
Phone: 2812062678
Address:25145 Star Lane, Suite 1103
City: Katy
State: Texas 77494
Country: United States
Website: https://www.firedisccookers.com/
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