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Evolving Market Trends In The Fried Chicken Industry: Development Of Innovative Products Enhances Flavor And Crispiness In Fried Chicken Market

06-16-2025 06:49 AM CET | Food & Beverage

Press release from: The Business Research Company

Fried Chicken

Fried Chicken

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What Is the Expected Fried Chicken Market Size During the Forecast Period?
The market size of fried chicken has seen significant expansion lately. It's projected to swell from $6.9 billion in 2024 to $7.37 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 6.8%. The surge from the previous times is on account of transformed consumer tastes, urbanization and increase in population, the culture of fast food, growing disposable incomes, and the increased need for convenience.

The market size of fried chicken is predicted to undergo a robust expansion in the coming years. It is set to escalate to $9.48 billion in 2029, with a compound annual growth rate (CAGR) of 6.5%.The projected growth during this period is linked to the proliferation of digital marketing, menu diversification, emphasis on sustainable practices, growth of delivery services, and the influence of economic factors. Noteworthy trends during the projected period encompass the surge in online orders, the intensification of market rivalry, tweaks to cater to regional tastes, the rise of ghost kitchens, and advancements in packaging methods.

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What Are the High-Growth Segments in the Fried Chicken Market?
The fried chicken market covered in this report is segmented -

1) By Type: Wings; Breast; Drumsticks; Thighs; Nuggets; Other Types
2) By Preparation Style: Traditional Fried Chicken; Spicy Fried Chicken; Southern-Style Fried Chicken; Korean Fried Chicken; Gourmet Fried Chicken
3) By Distribution Channel: Restaurants And Fast-Food Chains; Food Service Industry; Retail; Online Delivery Services
4) By Application: Grown-Ups; Children; Elderly Man; Other Applications

Subsegments:
1) By Wings: Buffalo Wings; Honey BBQ Wings; Teriyaki Wings; Spicy Garlic Wings
2) By Breast: Bone-In Fried Chicken Breast; Boneless Fried Chicken Breast; Stuffed Fried Chicken Breast; Marinated Fried Chicken Breast
3) By Drumsticks: Classic Fried Drumsticks; Spicy Fried Drumsticks; BBQ Fried Drumsticks; Honey Glazed Drumsticks
4) By Thighs: Bone-In Fried Chicken Thighs; Boneless Fried Chicken Thighs; Marinated Fried Chicken Thighs; Spicy Fried Chicken Thighs
5) By Nuggets: Regular Fried Chicken Nuggets; Spicy Fried Chicken Nuggets; Organic Fried Chicken Nuggets; Gluten-Free Fried Chicken Nuggets
6) By Other Types: Fried Chicken Sandwiches; Fried Chicken Tenders; Popcorn Chicken; Fried Chicken Strips

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What Key Drivers Are Expected to Influence Future Fried Chicken Market Growth?
The tendency among consumers to lean towards convenient foods is predicted to fuel the expansion of the fried chicken market in the future. This shift towards easy-to-prepare foods is propelled by busy lifestyles, a rising demand for swift and uncomplicated meal solutions, a craving for familiar and fulfilling tastes, and an escalating emphasis on options that save time without sacrificing flavor or quality. Fried chicken has become an increasingly popular choice in the convenience food category, providing a ready-to-consume, tasty option that ensures swift preparation and gratifying taste. For instance, a report by NACS (National Association of Convenience Stores) in April 2024 revealed that overall foodservice sales in the industry, encompassing prepared food, commissary items, and beverages on demand, contributed to 26.9% of in-store sales in 2023, which is an increase from 25.6% in 2022. Sales of prepared food per store each month surged by 12.2%. Hence, the change in consumer inclinations towards convenience foods is steering the growth of the fried chicken market.

Which Companies Hold the Largest Share Across Different Fried Chicken Market Segments?
Major companies operating in the fried chicken market are Tyson Foods, Hy-Vee Inc., Perdue Farms LLC, Yum! Brands Inc., Chick-fil-A, Wayne Farms LLC, Mountaire Farms Inc., Jollibee Foods Corp, Simmons Foods Inc., Raising Cane's Chicken Fingers LLC, Zaxbys SPE Franchisor LLC, House of Raeford Farms Inc., Peco Foods Inc, Popeyes Louisiana Kitchen, Bojangles International LLC, Wingstop Inc, Crest Foods Co., Kavi Protein & Feed Pvt. Ltd., Gus's World Famous Fried Chicken, AJ Foods

What Trends Are Driving Growth in The Acute Hospital Care Market?
Key players in the fried chicken market are intensifying their competitive strategies by inventing new product lines like the modernized fried chicken, a fresh spin on the classic fried chicken with innovative twists, tastes, or presentations. Home Chef LLC, a meal kit delivery company based in the US, and Kroger Co., also a US-based company offering in-store and online grocery services, unveiled an entirely revamped fried chicken product in November 2023 to enhance its taste and texture. The chicken pieces are now manually double-breaded using unique ingredients like tapioca and potato starch that amplify the breading's texture and crunchiness. The updated formula incorporates a mix of 10 spices comprising garlic, paprika and thyme, assuring a flavorful experience with every bite.

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What Are the Emerging Geographies for The Fried Chicken Market Growth?
North America was the largest region in the fried chicken market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fried chicken market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Fried Chicken Market?
2. What is the CAGR expected in the Fried Chicken Market?
3. What Are the Key Innovations Transforming the Fried Chicken Industry?
4. Which Region Is Leading the Fried Chicken Market?

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