Automotive Noise, Vibration And Harshness Materials Market Trends That Will Shape the Next Decade: Insights from Technological Advancements Driving Innovation in the Automotive Noise, Vibration, and Harshness Materials Market

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How Large Will the Automotive Noise, Vibration And Harshness Materials Market Size By 2025?
In recent times, the market size for materials used in controlling noise, vibration and harshness (NVH) in automobiles has seen substantial growth. It is projected to expand from $13.51 billion in 2024 to $14.54 billion in 2025, marking a compound annual growth rate (CAGR) of 7.7%. Factors contributing to this growth during the historic period include regulatory adherence, the consumer's desire for vehicles with less noise, increased global automobile production, governmental aid, and advances in emerging market economies.

How Big Is the Automotive Noise, Vibration And Harshness Materials Market Size Expected to Grow by 2029?
The market for materials related to noise, vibration, and harshness in the automotive industry is projected to experience robust growth in the coming years. The market value is forecasted to reach $19.9 billion by 2029, registering a compound annual growth rate (CAGR) of 8.2%. Factors contributing to the expected growth during this forecast period include the proliferation of electric vehicles, an increase in autonomous vehicles, urbanization trends, and a surge in disposable income. Key trends predicted for this period encompass improved testing and measurement, the incorporation of NVH simulation, multi-material solutions, vehicle segment customization, and the incorporation of intelligent materials.

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Which Key Market Drivers Powering Automotive Noise, Vibration And Harshness Materials Market Expansion and Growth?
The surge in demand from the electric vehicle sector is propelling the expansion of the automotive noise, vibration, and harshness materials market. These materials, designed to reduce noise and vibration, contribute to a more comfortable and quieter driving experience in electric vehicles, which are designed to enhance vehicle efficiency. They optimize the performance and design of the electric vehicle's power system, magnetic brake, gearbox, and engine. An example can be seen from a report by Kelley Blue Book, a firm under Cox Automotive in the US, which stated that in 2023, a record-breaking 1.2 million car consumers in the United States preferred electric vehicles. This represented 7.6% of the total U.S. vehicle market, an increase from 5.9% in 2022.

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Which Fast-Growing Trends Are Poised to Disrupt the Automotive Noise, Vibration And Harshness Materials Market?
The propagation of technological progress is a prominent trend observed in the automotive noise, vibration and harshness materials market. Dominant firms within the market are focusing on the creation of technologically advanced products to fortify their standing in the industry. For instance, VI-grade, a technological enterprise based in Italy, introduced the DiM FSS simulator in June 2024. This cutting-edge Driver-in-the-Loop Full-Scale Simulator alters the traditional approach to vehicle testing by incorporating real drivers into a lifelike digital landscape, ensuring comprehensive examination of vehicle dynamics and driver interactions. With the aid of this simulator, engineers can gauge vehicle performance across a multitude of scenarios, consequently reducing development expenses and time, while enhancing safety measures and precision.

What Are the Emerging Segments in the Automotive Noise, Vibration And Harshness Materials Market?
The automotive noise, vibration and harshness materials market covered in this report is segmented -

1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users

Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives

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Who Are the Global Leaders in the Automotive Noise, Vibration And Harshness Materials Market?
Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.

Which are the Top Profitable Regional Markets for the Automotive Noise, Vibration And Harshness Materials Industry?
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2024. The regions covered in the automotive noise, vibration and harshness materials market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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