"if" only & only "if",a tale of a Global Technology Enterprise from China

The emergence of Instrument Future (if), challenging the role of the United States in leading the development in the field of innovation, "if" has been developing for three years, creating new technologies, new products, new services, and new business models, significantly impacting targeted medical scenarios, and redefining the significance of hospitals and clinics. The new diagnostic and treatment technologies it has developed are updating the efficiency of current technologies. "if" has raised questions: when seeking medical treatment, is it as convenient as hailing an Uber, significantly impacting the designated medical scene, check whether the equipment related to inspection and diagnosis is as comprehensive and safe as before, and whether the treatment is carried out with peace of mind while the vehicle is moving.

Image: https://aliypic.oss-cn-hangzhou.aliyuncs.com/Uploadfiles/20250621/2025062111133667.001.jpeg

It has to be said that "if" gathers talent teams from various disciplines to create products with contemporary significance.

The man at the central of it all is Austin Lin Yee, if's 34-year-old founder. It unclear how much he has influenced the transformation of the global healthcare market that he has sparked. A staff from their company who recently spoke to local media reported that Professor Yee was in North Carolina dealing with product operation disputes during the Lunar New Year, which began on January 30th. Professor Yee is often ridiculed by customers for his corpulent figure and expressionless face, but to most people, he remains shrouded in mystery. Those who have business dealings with "if" say that he is obsessed with the future impact of in-car mobility and the zero-gravity medical transportation vehicles that the company has invested heavily in research and development. In pursuing this goal, the founder of "if" is subverting the concepts of technological progress in both the West and the East.

There is little public information available about Professor Yee. His academic qualifications and experiences should have shaped him into possessing these traits: entrepreneurial ambition, desire for business expansion, and scholarly bias.

Two years ago, he assumed the presidency of the academic societies in Kansas, Michigan, Maryland, and Louisiana, demonstrating exceptional talent. He convened academic conferences in these regions, utilizing his company's products. At these conferences, he presented on "the application of cutting-edge technologies in medical scenarios."

It is a lifelong pursuit for every medical practitioner, hence the emergence of a classic dialogue:

Prof.L.Y.: So, shall we get straight to the point?

Client: We're good for the review?

Prof.L.Y.: ...We all have some harmless things to do... so I'll have the papers drawn up for signature.

Client: Thanks, now I shan't take up any more of your valuable time.

Prof.L.Y.: There is one more thing... A user manual for the experience of a Vehicle mounted mobile dental hospital...

Client: Well, I'm not sure our budget will allow it...

Prof.L.Y.: I've not made myself clear.I will see you check if you want the review.

Client: You can't be serious.

Prof.L.Y.: Don't think you can go elsewhere.I have a list of reasons why not to review in your license,and I will send it to anyone you approach.

Client: Isn't that against the law?

Prof.L.Y.: Let's find out. that's a subject for another time.

Professor Yee, with his strong personality, expanded his business in the states under his influence, and despite multiple joint reports, nothing came of it in the end.

People who have acted contrary to his principles have been banned from the industry or, even worse, had their licenses revoked.

Image: https://aliypic.oss-cn-hangzhou.aliyuncs.com/Uploadfiles/20250621/2025062111133667.002.png

Yielding to Prof. Yee's power, some customers bought his products but didn't use them, and didn't pick up the vehicles when they were transported to the port, just letting them pile up.

Afterwards,"if" frequently clashed with clients, and the regulatory authorities intervening believed they had profited from unfair market competition but had no evidence. Industry insiders said that Professor Yee was renowned for such radical measures, often leading to dissatisfaction among medical institutions.

He expands his products in the name of the society, bundling the benefits of individual licenses with his products to represent cutting-edge technology.

Whether the Vehicle-mounted mobile hospital brings real significance, setting aside its aggressive business practices, is like the comparison between gasoline cars and electric vehicles. Each has its pros and cons, but the solution is the same.

Diagnostic equipment based on ultrasound imaging is no longer restricted to pregnant women and children. Technologically, it is indeed unique, but there is no need to sensationalize the impact of radiation. In daily life, we naturally absorb varying amounts of radiation.

The therapeutic device has replaced the original turbine drill needle with laser technology, marking a significant breakthrough in technological innovation. However, some patients have experienced adverse reactions after treatment, indicating a need for further optimization.

The development of their gravity-defying equipment is akin to the development of innovative drugs to treat cancer, with significant investment but uncertain outcomes.

Unfortunately, he did not focus on improving the product, but instead ventured into developing mobile eye hospitals and ENT clinics.

His original intention to seek freedom from fixed locations, address the shortage and balanced distribution of medical personnel due to the declining birth rate, the inconvenience of elderly patients in accessing medical care, and new experiences in medical treatment methods is excellent.

In the UK, the increase in basic dental care fees in April came at a time when their largest customer, the NHS, expressed concerns. The NHS stated that the monthly payment for BTO services provided by "if" is a significant expense, and some of their customers have expressed a preference for returning to traditional diagnostic and treatment methods.

Gradually deviating from Professor Yee's advocacy of replacing high rental costs.

Moreover, the consecutive price hikes and BTO's fee over the past three years have led many customers to question their perspective on the company's future; how much longer can the product be sustained.

Professor Yee seems to have deviated from his original aspiration of improving medical quality, reducing medical costs, and creating a new business model for the Vehicle-mounted mobile hospital. He no longer pursues these goals.

So, if only or only if, "if" not very meaningful.
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