Press release
Internet User Surge Fuels Cognitive Media Market Growth Despite Cognitive Concerns: Core Growth Enabler in the Cognitive Media Market, 2025
Cognitive Media
What Will the Cognitive Media Industry Market Size Be by 2025?
The size of the cognitive media market has experienced significant expansion lately. It is forecasted to increase from $2.14 billion in 2024 to $2.67 billion in 2025, reflecting a compound annual growth rate (CAGR) of 24.8%. The historic growth trend can be linked to a rise in intricate media ecosystems, the need for customized user interactions, strategic content monetization, incorporation of natural language processing (NLP), and tackling information saturation.
What's the Long-Term Growth Forecast for the Cognitive Media Market Size Through 2029?
In the coming years, the cognitive media market size is predicted to experience extraordinary expansion, with a projected value of ""$7.2 billion by 2029, showing a compound annual growth rate (CAGR) of 28.1%. The anticipated growth within this forecast period can be credited to the incorporation of augmented and virtual reality (AR/VR), blockchain application in content confirmation, shifting advertising models, and content delivery across multiple platforms. Key trends within this forecast period encompasses experiences with personalized content, analysis of emotion and sentiment, automation in content creation, immersive and interactive experiences, and real-time content modification.
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What Are the Key Growth Drivers Fueling the Cognitive Media Market Expansion?
The growth of the cognitive media market is expected to be fuelled by the escalating number of internet users. This rise can be attributed to the swift expansion of digital services and heightened dependence on technology in various elements of everyday life, rendering Internet access a necessity for a large number of individuals. The significant surge in internet users has drastically transformed the face of media consumption, leading to the development of cognitive media aimed at actively engaging user's cognitive capacities. For example, as reported by National Telecommunications and Information Administration, a Government agency from the US, in 2024, the usage of the internet increased by 3%, jumping from 80% in 2021 to 83% in 2023 among people above the age of 3 in the United States. This increase signifies an addition of 13 million new internet users over this two-year span. Therefore, the rising count of Internet users is fuelling the growth of the cognitive media market.
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What Are the Key Trends Driving Cognitive Media Market Growth?
The upsurge in technological advancement is an emerging trend in the cognitive media market. To cement their market position, premier organizations are focusing on advancing their technological prowess. For example, Juji Inc., a leading U.S. firm specializing in artificial intelligence and developing chatbot and empathetic AI solutions, introduced a novel generative AI tool in March 2023. This tool streamlines cognitive AI chatbot creation, enabling any company to quickly design tailored AI chatbots without recruiting new IT personnel or authoring any coding. These AI chatbots, equipped with cognitive intelligence, can effectively expand human teams by managing and automating high-intensity, high-importance interactions thanks to their advanced human-like communication features, such as active listening and understanding body language.
How Is the Cognitive Media Market Segmented?
The cognitive media market covered in this report is segmented -
1) By Component: Services, Solution
2) By Technology: Natural Language Processing, Deep Learning and Machine Learning
3) By Deployment: On-Premises, Cloud
4) By Application: Predictive Analysis, Security Management, Content Management, Network Optimization, Recommendation and Personalization, Customer Retention, Other Application
5) By End User: Banking Sector, Retail Sector, Healthcare Sector, Other End User
Subsegments:
1) By Services: Consulting Services, Implementation Services, Support And Maintenance Services
2) By Solution: Content Creation And Management Solutions, Audience Engagement Solutions, Analytics And Insights Solutions
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Which Companies Are Leading the Charge in Cognitive Media Market Innovation?
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
Which Regions Are Leading the Global Cognitive Media Market in Revenue?
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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