Press release
Focusing the Spot Light on Tahini Industry on Global Dais
Exposure of authentic Middle-Eastern culinary items on various parts of the world and their increasing demand in Europe and Americas is a major factor driving the popularity of tahini-based food products. In recent times, there has been a staggering rise in demand for tahini spread and hummus across the globe. Moreover, tahini producing companies are implementing aggressive promotional strategies including social media advertising and marketing in order to improve their overall product visibility in the market. Most popular tahini products available in the market include butter and spread, hummus, bakery products, halva, salads, toppings, and gourmet Middle-Eastern tahini items such as Baba Ghanoush. While the availability of an array of tahini flavors will continue to drive the market growth, their increasing adoption in restaurants and eateries is expected to further sustain the growth of the market.
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