Narravero and Identiv Set New Standards for Digital Product Passports

Seamless Integration of IoT and SaaS for Future-Ready, Transparent Supply Chains


Münster, July 2025 – Narravero GmbH, a leading provider of cloud-based solutions for Digital Product Passports (DPP) and transparent supply chains, announces a strategic partnership with Identiv Inc. Identiv is a global technology company specializing in digital identification and IoT technologies such as NFC and BLE. The partnership aims to provide an early, real-world implementation of the new European Union regulations mandating digital product passports by 2027 — and to deliver a fully integrated solution that not only meets regulatory requirements but also drives supply chain transparency, sustainability, and customer engagement. Turning obligation into opportunity, the collaboration creates a new marketing touchpoint.

Powerful Combination of Hardware and Data Platform


At the heart of the collaboration is the fusion of Identiv’s cutting-edge IoT-based hardware — particularly NFC inlays for digital product authentication — with Narravero’s robust SaaS platform. This integration delivers an all-in-one solution for implementing digital product passports, streamlining operations and helping companies comply with regulatory demands simply, securely, and ahead of schedule.

The possibilities are wide-ranging and innovative: custom-designed NFC inlays embedded in shoes, for instance, carry all relevant data and — while remaining invisible — enable full visibility into product information.

Companies gain valuable time when adapting to new regulations and benefit immediately from enhanced transparency across their entire supply chain. At the same time, digital product passports open up new strategic opportunities for deeper customer relationships.

Digital Product Passports: More Than Just Compliance


Narravero already supports numerous well-known brands in effectively using digital product passports — including industry leaders in cosmetics, furniture, fashion, and consumer goods. Through streamlined digital interfaces, the passport enables clear communication of material origins, sustainability criteria, and reuse or recycling options.

In this way, digital product passports go beyond regulatory compliance — they enhance and strengthen both internal and external processes long-term. This builds consumer trust, improves communication, and creates sustainable competitive advantages in increasingly regulated global markets.

Creating Value Through Synergy


Thomas L. Rödding, Founder and CEO of Narravero, emphasizes the hands-on nature of the partnership:
“With Identiv, we’ve found the ideal partner to combine smart digital solutions with powerful physical ID technologies. Together, we’re making the digital product passport a practical, efficient, and future-proof tool for companies across a wide range of industries.”

Kirsten Newquist, CEO of Identiv, adds:
“Digital transparency is becoming mandatory for European businesses — and at the same time, it’s a huge opportunity. With Narravero, we’re providing companies with a solution that not only ensures regulatory compliance but also sparks innovation and builds lasting customer relationships. Together, we support companies every step of the way in bringing their digital product passports to life.”

Successful Industry Debut in Amsterdam


The joint solution was first unveiled in June 2025 at the globally renowned AIPIA & AWA Smart Packaging World Congress in Amsterdam. There, attendees experienced hands-on demonstrations of real-world DPP implementation. Together with industry leaders like STMicroelectronics and AmbAI, Narravero and Identiv participated in expert panels to explore the opportunities and challenges of digitized supply chains and transparent product data.

Trusted, Proven — and Ready to Scale Internationally


Narravero has established itself as a leading provider of digital product passports, with over 200 successful client implementations worldwide. In February 2025 alone, the platform registered more than 135 million user interactions. This partnership with Identiv expands Narravero’s offering even further — tailored to the needs of major industrial players and focused on delivering sustainable economic value.

The strategic alliance offers companies a practical, scalable, and innovative end-to-end solution for globally compliant digital product passport implementation.

Narravero Gmbh
Am Mittelhafen 10
48155 Münster
Germany

https://narravero.com

Frau Dr.Inga Ellen Kastens
025174788851

ingaellen.kastens@narravero.com

Narravero GmbH is an international pioneer in the field of digital product passports (DPP) and, with its one-stop-shop solution, is one of the few companies on the market that combines regulatory affairs, consulting and the market launch of the DPP.

Narravero's software-as-a-service platform transforms products into interactive touchpoints directly at the point of product. It maps the entire life cycle: from data collection to material and authenticity verification through to digital communication on the product - connectable, scalable and proven in practice.

In addition to the technology, Narravero offers strategic advice on regulatory classification, process integration and creative use of the product passport as a differentiating brand instrument. The solutions are used by over 200 customers in twelve industries - including cosmetics, furniture, fashion and consumer goods.

The company with over 40 employees was founded in Münster in 2013 and is led by CEO and founder Thomas L. Rödding, who is involved in the further development of the Digital Product Passport in European standardization committees (DIN, CEN-CENELEC).

More at: www.narravero.com

This release was published on openPR.