Berries and Grapes Market Size, Share, Price, Forecast 2034

Global Berries and Grapes Market Outlook

According to the report by Expert Market Research, the global berries and grapes market size attained a value of USD 233.69 billion in 2024. The market is expected to grow at a compound annual growth rate (CAGR) of 5.50% during the forecast period of 2025 to 2034, reaching nearly USD 399.18 billion by 2034. This robust growth is driven by rising health awareness, increasing demand for natural and organic food, and the growing popularity of plant-based diets.

Berries and grapes are key superfoods, rich in antioxidants, vitamins, and fibers, which are increasingly incorporated into both diets and functional food products. Additionally, advancements in packaging and cold-chain logistics are supporting their longer shelf life and expanding global trade.

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Understanding the Berries and Grapes Market

Health Benefits Driving Consumer Demand

Berries (such as strawberries, blueberries, raspberries, and blackberries) and grapes are loaded with essential nutrients. They are renowned for their high antioxidant content, which supports immune function, reduces inflammation, and lowers the risk of chronic diseases such as heart disease and cancer. The demand for these fruits is escalating, especially among health-conscious consumers and the aging population seeking functional food options.

Wide Range of Applications

Berries and grapes are not just consumed fresh. They are widely used in juices, jams, wines, yogurts, confectionery, snacks, and nutraceutical products. Their versatility and convenience have led to their inclusion in numerous processed food and beverage categories, enhancing their market visibility and consumption rates across the globe.

Key Market Drivers

Rising Popularity of Superfoods and Functional Foods
The global trend toward health and wellness is boosting the consumption of nutrient-rich superfoods like berries and grapes. These fruits are considered natural health boosters and are often promoted as ingredients in smoothies, cereals, and meal replacements due to their high nutritional value and health claims.

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Growth of Vegan and Plant-Based Diets

The increasing adoption of vegan, vegetarian, and flexitarian lifestyles is contributing significantly to the berries and grapes market. These diets prioritize whole foods, fruits, and vegetables, placing berries and grapes at the center of meal plans and healthy snacking options.

Expanding Food and Beverage Industry

Manufacturers are capitalizing on consumer preferences by introducing innovative products such as berry-flavored dairy alternatives, energy bars, and health drinks. This expansion of value-added berry and grape-based products is increasing the commercial demand across food service and retail sectors.

Increasing Availability Through Online Retail

The surge in e-commerce and online grocery shopping is further driving the market. Consumers now prefer the convenience of purchasing fresh fruits, organic produce, and frozen berry packs from online platforms, enhancing global accessibility and consumption.

Government Initiatives and Agricultural Support

Various governments are promoting fruit farming by offering subsidies, research support, and technology transfers. These efforts are improving crop yield, disease resistance, and overall production efficiency, making high-quality berries and grapes more available to the global market.

Market Segmentation

By Type

Berries: Includes strawberries, blueberries, raspberries, blackberries, cranberries, and others.
Grapes: Includes table grapes, wine grapes, and raisin varieties.

By Nature

Organic: Gaining popularity due to health and sustainability benefits.
Conventional: Dominates the market due to lower prices and wider availability.

By Form

Fresh: The most preferred form, especially for direct consumption.
Frozen: Used widely in off-season supply and food processing.
Dried: Common in snacks and baking.
Processed: Includes juices, purees, wines, and concentrates.

By Application

Food and Beverages: Major usage in bakery, dairy, confectionery, and beverage products.
Nutraceuticals and Dietary Supplements: High demand due to anti-inflammatory and anti-aging properties.
Cosmetics and Personal Care: Used for their antioxidant and skin-enhancing benefits.
Retail and Household: Fresh fruits consumed directly or in home-cooked meals.

By Distribution Channel

Supermarkets/Hypermarkets: Primary channel for fresh produce.
Specialty Stores: Focused on organic and premium products.
Online Retail: Rapidly growing segment with global reach.
Convenience Stores: Provide small-scale access in urban areas.

By Region

North America: Strong demand for blueberries and cranberries, especially in the U.S.

Europe: Focus on sustainable and organic produce.

Asia-Pacific: Fastest-growing market due to rising health awareness and disposable income.

Latin America: Expanding cultivation and export opportunities.

Middle East & Africa: Growing demand with increasing urbanization and western diets.

Trends in the Berries and Grapes Market

Organic and Sustainable Farming

Consumers are increasingly favoring organic berries and grapes due to concerns about pesticide residue and environmental sustainability. Growers are adapting sustainable practices, such as drip irrigation, biofertilizers, and eco-friendly packaging to meet these demands.

Frozen and IQF Technology

The growth of individually quick frozen (IQF) technology is allowing suppliers to offer berries and grapes with longer shelf life without losing texture or nutrients. This is especially important for food manufacturers and export markets.

Innovative Product Launches

Brands are launching new products such as berry-infused waters, grape seed extracts, probiotic yogurts, and berry-based energy gels, addressing growing consumer interest in natural wellness ingredients.

Clean Label and Transparency

Consumers demand clean labels with traceability. Companies are responding by offering non-GMO, preservative-free, and ethically sourced berries and grapes, often highlighting the country of origin and farming practices.

Growing Export Opportunities

Countries like Chile, Peru, India, and South Africa are enhancing their role in the global berry and grape trade. Investments in post-harvest technology and cold storage are making long-distance exports more viable and profitable.

Challenges in the Market

Seasonal Production and Shelf Life

Fresh berries and grapes are highly perishable, making their availability and pricing volatile. This limits year-round supply and increases dependence on cold-chain logistics and frozen alternatives.

Climate Change and Crop Diseases

Fluctuating weather patterns, droughts, and pest infestations are increasingly impacting yield and fruit quality. Farmers are investing in climate-resilient crop varieties and controlled environment agriculture to mitigate risks.

High Production and Transportation Costs

Growing, harvesting, and transporting berries and grapes involves substantial labor and infrastructure. Especially for premium and organic varieties, the final cost to consumers can be high, limiting widespread affordability.

Stringent Quality Standards in Export Markets

Compliance with international food safety and quality standards, such as USDA organic, GlobalGAP, and HACCP, is essential but requires ongoing investment from growers and exporters.

Future Opportunities

Rising Demand in Emerging Markets

Countries in Asia-Pacific and Africa are witnessing a surge in demand for imported fruits and superfoods, driven by growing middle-class populations, health awareness, and urban lifestyles.

Investment in Vertical and Controlled Farming

Urban farming and vertical agriculture are emerging as sustainable solutions for year-round berry production with minimal land and water usage, especially in developed countries.

Functional Beverages and Supplements

The functional beverage segment-featuring antioxidant-rich berry and grape ingredients-is expected to boom. Similarly, demand for grape seed extracts and berry powders in supplements is gaining traction.

Private Label Growth in Supermarkets

Retail chains are increasingly offering affordable private-label berry products, creating pricing competition and expanding consumer access to health-focused items.

Competitive Landscape

The global berries and grapes market is moderately fragmented, with several key players focusing on product innovation, global partnerships, quality certifications, and sustainability to gain a competitive edge.

Major players in the market include:

Driscoll's Inc.

Del Monte Pacific Limited

Sun World International LLC

Welch's Foods Inc.

Naturipe Farms LLC

The Grapery

Navarro Farms

Ocean Spray Cranberries Inc.

These companies are investing in modern farming techniques, cold chain logistics, and R&D to improve yield, extend shelf life, and offer new varieties of berries and grapes that appeal to evolving consumer preferences.

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