Press release
Garden Robot Market is Projected to Reach US$ 7 Billion by 2033, Driven by Technological Advancements and Pandemic Gardening Boom
The global garden robot market is witnessing unprecedented growth, set to reach a valuation of US$ 2.6 billion in 2023, and projected to expand at a robust CAGR of 10.5%, ultimately attaining a market size of US$ 7 billion by 2033. The increasing adoption of autonomous and remote-controlled garden maintenance systems, fueled by rising interest in home gardening post-pandemic, is significantly contributing to the market expansion.Over the historical period from 2018 to 2022, the market registered a steady CAGR of 8.6%. The pandemic catalyzed a surge in gardening activities, with over 20 million individuals globally taking up gardening for the first time in 2020. With this behavioral shift, garden robots emerged as a labor-saving, time-efficient solution. The result is a booming market landscape characterized by a US$ 4.7 billion absolute dollar opportunity expected over the next decade.
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Competitive Landscape and Key Developments
Leading companies such as Belrobotics, Deere & Company, Honda Motor Co., Ltd., Husqvarna AB, LG Electronics, GARDENA, and Zucchetti Centro Sistemi Spa are innovating aggressively to stay ahead in the competitive curve. In May 2022, Toro introduced a cutting-edge robotic mower aimed at transforming residential lawn care. Similarly, in September 2022, STIHL launched six iMOW robotic lawn mowers featuring variable speeds, a new Disc Cut mowing system, and automatic docking for recharging - setting new standards in smart garden maintenance.
These advancements emphasize increased automation, GPS integration, and AI-driven capabilities, propelling the demand for garden robots globally. The emergence of multi-purpose robots capable of mowing, snow blowing, leaf collection, watering, and even weeding is redefining the landscape, with multipurpose robots accounting for 67.3% market share in 2023, equivalent to US$ 1.7 billion.
Regional Market Trends
North America leads the global market with a 29.3% share, representing US$ 766 million in value for 2023. The U.S., in particular, dominates this regional landscape, accounting for 86.3% of North America's garden robot market. With American gardeners spending nearly US$ 47.8 billion in retail sales in 2021, the demand for robotic solutions has skyrocketed, especially as more individuals return to office work and seek time-saving gardening tools.
Europe follows closely, capturing 28.3% of global sales in 2023 (US$ 739 million), driven by increasing environmental awareness and adoption of smart gardening solutions. Meanwhile, China is emerging as a high-potential market with a 15.1% share (US$ 394 million). The rising popularity of horticulture as a wellness activity and therapy in China is contributing significantly to this growth.
Market Dynamics and Future Outlook
Short-term growth (2023-2026) will be driven by labor shortages and rising labor costs, enhancing the appeal of automation in gardening. In the medium term (2026-2029), residential use of robotic lawn mowers will dominate. Long-term growth (2029-2033) will depend heavily on the integration of AI, IoT, and multi-connectivity technologies like Wi-Fi, Bluetooth, and GPS.
Despite the strong growth outlook, challenges remain. The widespread prevalence of traditional gardening tools and gasoline-powered mowers, especially in rural and price-sensitive regions, could hinder the adoption of garden robots. Many consumers remain unaware of the benefits and cost-effectiveness of robotic solutions, limiting potential market penetration.
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Nonetheless, remote-controlled garden robots - expected to capture 58.8% of demand with a market value of US$ 1.6 billion in 2023 - are becoming increasingly popular due to affordability and ease of use. These models are particularly attractive to budget-conscious consumers seeking partial automation without compromising on control or flexibility.
Segmentation Insights
The residential segment dominates by application with 58.8% share in 2023, reflecting consumers' growing preference for hands-free lawn maintenance. Market segmentation also reveals that online sales channels, particularly company-owned platforms and e-commerce sites, are capturing a growing share due to digital transformation trends in retail.
Conclusion
The global garden robot market is evolving at a rapid pace, blending technological sophistication with consumer lifestyle changes to create a highly dynamic growth environment. With manufacturers investing in AI-powered, multi-functional, and user-friendly devices, the market is poised to revolutionize how gardens are maintained. As awareness spreads and affordability improves, garden robots are expected to transition from novelty to necessity in households and commercial properties across the globe.
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