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The Impact of E-Commerce Growth On The Virtual Fitting Room Market: Pivotal Factor Influencing Virtual Fitting Room Market Growth in 2025
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shiftsVirtual Fitting Room Market Size Growth Forecast: What to Expect by 2025?
The size of the virtual fitting room market has seen significant expansion in recent years. Its growth is projected to increase from $6.3 billion in 2024 to $7.73 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 22.6%. The notable expansion during the historical period is largely due to the emergence of e-commerce, decrease in returns, improved brand interaction, and the prevalence of omnichannel retail.
How Will the Virtual Fitting Room Market Size Evolve and Grow by 2029?
In the ensuing few years, the virtual fitting room market is projected to witness expansive growth, ballooning to a size of $17.4 billion in 2029, at a Compound Annual Growth Rate (CAGR) of 22.5%. This unprecedented growth forecasted for the period can be linked to factors such as consumer predilection for customization, the lean towards sustainability, regulatory framework, and mobile shopping trends. Key trends anticipated for the forecast period comprise, managing virtual wardrobe, user-friendly mobile experiences, amalgamation with social media platforms, and improved analytics and insights.
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What Drivers Are Propelling the Growth of Virtual Fitting Room Market Forward?
The swift growth of online trade is set to boost the virtual fitting room market's expansion. E-commerce, the online trading of products and services, is on the rise due to its convenience and accessibility, shifting consumer habits, and transforming business strategies. The use of virtual fitting rooms in e-commerce may decrease returns, increase consumer trust, and better conversion rates by allowing buyers to virtually try on clothes before buying. For example, as reported by the United States Census Bureau, a government agency in the United States, there was a notable rise in e-commerce, peaking at 7.6% in the third quarter of 2023 versus 6.9% in the fourth quarter of 2022. Furthermore, during the second quarter of 2023, 15.4% of all sales were conducted via online stores. Consequently, the speedy ascent of e-commerce is accelerating the growth of the market for virtual fitting rooms.
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Which Emerging Trends Are Transforming the Virtual Fitting Room Market in 2025?
Prominent businesses active in the mobile virtual fitting industry are shifting their focus towards forward-thinking developments such as virtual dressing room trials, with the objective of delivering an enhanced shopping experience and meeting growing demand for precise size and fit suggestions. The concept enables customers to virtually try on outfits without physically needing to touch or purchase them- a testament to the potential of technology to change the way we shop. To illustrate, Zalando SE, an online retail corporation based in Germany, unveiled a trial of a virtual fitting room in April 2023 aimed at reducing product return rates, encouraging clever data handling, and promoting an individualized and convenient shopping journey. The system enables clients to produce a 3D avatar and virtually test out clothing items, particularly jeans which commonly pose size-finding difficulties due to inconsistent sizing standards. The platform incorporates several functions, for example, allowing users to create a 3D avatar by inputting personal height, weight, and gender. This digital representation can then virtually try on various sizes of jeans from multiple brands, with a color-coded map showing how well each item fits. Apart from improving the shopping experience, especially with tricky items like jeans, it lowers the rate of returns and supplies crucial data to retailers to refine their product range and inventory control.
What Are the Key Segments in the Virtual Fitting Room Market?
The virtual fitting room market covered in this report is segmented -
1) By Type: In-Store Virtual Mirrors, App-Based Body Scanners, Sizing Surveys Backed By 3d Body Data
2) By Component: Hardware, Software, Services
3) By Application: Apparel, Eyewear, Cosmetic And Beauty Products, Jewelry And Watches, Other Applications
4) By End User: Brick And Mortar Stores, Virtual Or E-Commerce Stores
Subsegments:
1) By In-Store Virtual Mirrors: Interactive Virtual Try-On Mirrors, Augmented Reality (AR) Mirrors
2) By App-Based Body Scanners: Mobile Apps For Body Measurement, 3D Body Scanning Apps
3) By Sizing Surveys Backed By 3D Body Data: Online Sizing Surveys, AI-Driven Fit Recommendation Tools
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Who Are the Key Players Shaping the Virtual Fitting Room Market's Competitive Landscape?
Major companies operating in the virtual fitting room market are Zoovu GmbH, Total Immersion S.A., Fashion Fusion AG, Vue.ai Technologies Inc., WearWell Technologies Inc., True Fit Corporation, Visenze Pte. Ltd., Swivel Technologies Inc., 3DLook LLC, Fit Analytics GmbH, NexTech AR Solutions Corp., Tailor Store Sweden AB, My Size Inc., Reactive Reality AG, Virtusize AB, Fision Technologies Inc., Size Stream LLC, Zugara Inc., Trimirror Inc., StyleSpot Inc., Omnify Inc., StyleSage Inc., Coitor IT Tech Pvt. Ltd., Perfitly Inc., Metail
What Geographic Markets Are Powering Growth in the Virtual Fitting Room Market?
North America was the largest region in the virtual fitting room Market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual fitting room market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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