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Comprehensive Active, Smart And Intelligent Packaging Market Forecast 2025-2034: Growth Trends and Strategic Shifts

08-01-2025 12:01 PM CET | Industry, Real Estate & Construction

Press release from: The Business Research Company

Active, Smart And Intelligent Packaging Market

Active, Smart And Intelligent Packaging Market

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Active, Smart And Intelligent Packaging Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The market size of active, smart, and intelligent packaging has seen robust expansion recently. Its size is set to increase from $43.64 billion in 2024 to $47.2 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 8.2%. The historical growth can be credited to technological advancements, consumers' emphasis on freshness and safety, the need for longer shelf life, rigid food safety regulations, awareness about the environment, sustainability, and the optimization of the supply chain.

Active, Smart And Intelligent Packaging Market Size Forecast: What's the Projected Valuation by 2029?
The market for active, smart, and intelligent packaging is set to experience considerable growth in the coming years, escalating to a worth of $63.73 billion in 2029, with a compound annual growth rate (CAGR) of 7.8%. This anticipated surge over the forecast span is attributed to factors like cost-effectiveness, diminishing food wastage, the expansion of e-commerce and online retail, burgeoning healthcare and pharmaceutical sectors, consumer convenience, an uptick in the global trade of perishable commodities, and adherence to Regulatory Standards and Compliance. The forecast period also predicts major trends such as surge in demand for freshness indicators, growth in smart packaging solutions for the pharmaceutical industry, progress in the integration of the Internet of Things (IoT), sustainability and eco-friendly materials, the proliferation of anti-counterfeiting technologies, and elevated utilization of nanotechnology.

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What Are the Drivers Transforming the Active, Smart And Intelligent Packaging Market?
The growth of the active, smart, and intelligent packaging market is set to be driven forward by the widening of the food and beverage industry. This industry involves all steps from producing, processing, and distributing to selling edible products and beverages that doesn't contain alcohol. The expansion of this industry arises from several factors such as evolving consumer tastes, population increase, globalization, and technological innovation. Safety in the food and beverage industry is enhanced by active, smart, and intelligent packaging as it monitors freshness and detects decaying products while simultaneously providing real-time notifications about the storage conditions. This, in turn, helps extend product shelf life and ensures its quality. For instance, the Australian Bureau of Statistics, a statistical body of the Australian government, reported in March 2022, that throughout the 2020-21 period, a collective food and non-alcoholic beverages sale of 14.7 million metric tons occurred in Australian supermarkets, grocery stores, convenience stores, specialty food stores, and fresh food markets. This figure shows a 1.4% increase (equivalent to 204,100 metric tons) in comparison to the previous 12 months (2019-20). Thus, the growth of the active, smart, and intelligent packaging market is directly linked to the expansion of the food and beverage industry.

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What Long-Term Trends Will Define the Future of the Active, Smart And Intelligent Packaging Market?
Major firms engaged in the active, intelligent, and smart packaging industry are pioneering novel products like internet-connected smart packaging. This is in an effort to transform supply chain clarity, bolster product traceability, and augment consumer interaction. Web-based smart packaging essentially comprises packaging systems equipped with sensors and linked to the internet, which permits monitoring of product conditions like temperature, humidity, and location in real-time. For instance, in October 2023, Appetite Creative Solutions, a digital marketing firm based in Spain, joined hands with Tetra Pak, a packaging and processing firm based in Switzerland, to launch a smart packaging experience that is interactive for European fruit juice manufacturers. Such smart packaging utilizes a web application-based connected experience that is accessible via QR codes on juice packs of flavors like orange, pineapple, and apple that have a one-liter capacity. It is this web application that keeps track of interaction data in real-time, like purchasing patterns, preferences for specific products, average time of engagement, age, geographical location, scan frequency, number of users, repeat visitors, and shares on social media, in addition to GDPR-compliant personal data. It is this data that empowers the brand to fine-tune its marketing approaches and arrive at a better consumer understanding.

Which Segments in the Active, Smart And Intelligent Packaging Market Offer the Most Profit Potential?
The active, smart and intelligent packaging market covered in this report is segmented -

1) By Type: Active Packaging, Oxygen Scavenging Sachets, Modified Atmosphere Packaging (MAP), Smart Packaging, Intelligent Packaging, Time And Temperature Indicator (TTI) Labels, Freshness Indicators, Other Types
2) By Material: Plastic, Paper, Glass, Corrugated Board, Metal, Other Materials
3) By Function: Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking
4) By Application: Food And Beverages, Meat, Poultry And Seafood, Fruits And Vegetables, Dairy Products, Bakery And Confectionary, Processed Food, Other Applications

Subsegments:
1) By Active Packaging: Oxygen Absorbers, Moisture Control Packaging, Ethylene Absorbers, Antimicrobial Packaging, Uv Light Absorbing Packaging, Co2 Scavengers
2) By Oxygen Scavenging Sachets: Iron-Based Oxygen Absorbers, Enzyme-Based Oxygen Absorbers, Activated Carbon Oxygen Absorbers, Powdered Oxygen Absorbers, Sachets For Food Preservation
3) By Modified Atmosphere Packaging (Map): Vacuum Sealing, Gas Flushing (Co2, N2, O2), Fresh Produce Packaging, Meat And Fish Packaging, Dairy Products Packaging, Bakery Product Packaging
4) By Smart Packaging: Rfid (Radio Frequency Identification) Packaging, Qr Code-Based Packaging, Nfc (Near Field Communication) Enabled Packaging, Temperature-Sensitive Labels, Location Tracking Packaging, Smart Labels With Integrated Sensors
5) By Intelligent Packaging: Temperature And Humidity Sensors, Time-Temperature Indicator Labels, Ph Indicator Packaging, Gas Detection Packaging, Smart Packaging For Pharmaceuticals, Packaging With Chemical Reactions For Quality Monitoring
6) By Time And Temperature Indicator (Tti) Labels: Temperature-Activated Ttis, Cumulative Temperature Indicator Labels, Real-Time Temperature Monitoring Labels, Single-Use And Reusable Ttis, Cold Chain Tti Labels
7) By Freshness Indicators: Color Changing Freshness Indicators, Microbial Growth Indicators, Ethylene Gas Release Indicators, Odor Indicators, Ripeness Indicators For Produce
8) By Other Types: Light And Uv Sensitivity Indicators, Self-Healing Packaging, Anti-Theft Packaging Solutions, Package Integrity Indicators, Packaging With Barrier Properties For Extended Shelf Life

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Which Firms Dominate the Active, Smart And Intelligent Packaging Market by Market Share and Revenue in 2025?
Major companies operating in the active, smart and intelligent packaging market are BASF SE, 3M Company, WestRock Company, Amcor Limited, Smurfit Kappa Group, Dupont de Nemours Inc., Tetra Pak International S.A., Stora Enso Oyj, Mondi Group, Avery Dennison Corporation, Thinfilm Electronics ASA, Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, Checkpoint Systems Inc., Constantia Flexibles Group GmbH, Sato Holdings Corporation, Coveris Holdings S.A., Wipak Group, Bemis Company Inc., Multisorb Technologies Inc., Clondalkin Group Holdings B.V., PragmatIC Printing Ltd.

Which Regions Offer the Highest Growth Potential in the Active, Smart And Intelligent Packaging Market?
North America was the largest region in the active, smart, and intelligent packaging market in 2023. The regions covered in the active, smart and intelligent packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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