Impact of Rising Xerostomia Prevalence on the Artificial Saliva Market Emerges as a Core Driver of the Artificial Saliva Market in 2025

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What Is the Expected CAGR for the Artificial Saliva Market Through 2025?
In recent times, the artificial saliva market has seen significant growth. The market size is projected to increase from $1.95 billion in 2024 to $2.22 billion in 2025, with a compound annual growth rate (CAGR) of 13.9%. This surge during the historic period is due to a rising demand for oral sprays, gels, and liquids, extended cancer treatment possibilities, a growing elderly population, an upward trend in disposable income, and a global increase in dental problems among individuals.

What's the Projected Size of the Global Artificial Saliva Market by 2029?
The market size for artificial saliva is projected to experience swift expansion in the upcoming years, reaching $3.72 billion by 2029 with a compound annual growth rate (CAGR) of 13.7%. This anticipated growth during the forecast period is largely due to the rise in awareness of the significance of oral cleanliness, escalating occurrence of xerostomia or dry mouth syndrome, the growing need for artificial saliva, surge in cancer cases, prevalence of cancer, and a rise in chemotherapy treatments. Key trends moving forward include an incline in research and development operations, progress in product formulation, incorporation of advanced technologies, the evolution of dry mouth treatments, and a shift towards natural and bio-friendly ingredients.

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Top Growth Drivers in the Artificial Saliva Industry: What's Accelerating the Market?
The escalating occurrence of dry mouth syndrome, also recognized as xerostomia, is predicted to spur the expansion of the artificial saliva market. Xerostomia is a condition typified by a persistent sensation of dryness in the mouth. Its prevalence is growing, due in part to an aging demographic and the extensive usage of medications and over-the-counter drugs that can produce the xerostomia effect. Artificial saliva delivers moisture to oral tissues, mitigating the dry, sticky sensation linked to xerostomia. For example, research by Faculdade Meridional, a dentistry school from Brazil revealed that out of 293 older adults studied in 2021, 19.1% suffered from xerostomia. Likewise, a study by the University of Gothenburg in Sweden found that out of 374 adult patients examined in 2022, 43.6% had dry mouth syndrome. Consequently, the rise in the cases of dry mouth syndrome contributes to the growth of the artificial saliva market. The mounting incidence of cancer is anticipated to stimulate the artificial saliva market's development. Cancer, a disorder typified by abnormal cell growth with potential fatal consequences if untreated, is on the rise due to factors like an ageing population, lifestyle changes, increased exposure to risks, and superior detection procedures. Artificial saliva assists in alleviating dry mouth in cancer patients undergoing treatments such as chemotherapy or radiation, thereby improving their comfort and oral health. As per a report by the Australian Institute of Health and Welfare published in August 2024, Australia is projected to have roughly 209,000 new cancer diagnoses by 2034, a considerable rise from the estimated 169,000 cases in 2024, illustrating the impact of a growing population and rising cancer rates. By 2024, cancer is expected to be the cause of nearly 3 out of every 10 deaths in Australia. Hence, the increasing prevalence of cancer propels the growth of the artificial saliva market.

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What Are the Main Segments in the Artificial Saliva Market?
The artificial saliva market covered in this report is segmented -

1) By Product: Oral Spray, Oral Solution, Oral Liquid, Dissolving Tablets, Gel, Powder
2) By Distributional Channel: Supermarkets, Hypermarkets, Other Distribution Channels
3) By End-User: Adult, Pediatric

Subsegments:
1) By Oral Spray: Non-Alcoholic Oral Spray, Alcohol-Based Oral Spray
2) By Oral Solution: Ready-To-Use Oral Solution, Concentrated Oral Solution
3) By Oral Liquid: Viscous Oral Liquid, Non-Viscous Oral Liquid
4) By Dissolving Tablets: Fast-Dissolving Tablets, Slow-Dissolving Tablets
5) By Gel: High-Viscosity Gel, Low-Viscosity Gel
6) By Powder: Ready-To-Use Powder, Powder Requiring Mixing

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Which Top Companies are Driving Growth in the Artificial Saliva Market?
Major companies operating in the artificial saliva market are Pfizer Inc., Amgen Inc., Viatris Inc., Bausch Health Companies Inc., Perrigo Company plc, Aurobindo Pharma, Cipla, Hikma Pharmaceuticals plc, RECORDATI, Mankind Pharma Ltd., Quantum Health Inc., Mission Pharmacal Company, Cumberland Pharmaceuticals Inc., DENTAID, Parnell Pharmaceuticals Inc., Forward Science, ICPA Health Products Ltd., Saliwell Ltd., Livealth, CCMed Ltd., Nanochemazone

Which Regions Will Dominate the Artificial Saliva Market Through 2029?
North America was the largest region in the artificial saliva market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial saliva market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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