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Functional Beverages Market Exclusive Trends Analysis with Forecast to 2034
According to the latest market intelligence research report by InsightAce Analytic, the global Functional Beverages Market Size is valued at USD 260.2 Billion in 2024 and is predicted to reach USD 618.8 Billion by the year 2034 at a 9.4% CAGR during the forecast period for 2025-2034.
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In recent years, the significance of foods and beverages in disease prevention and treatment has become increasingly apparent. Thus, health-conscious consumers have embraced functional beverages due to their perceived health benefits. These nonalcoholic beverages contain vitamins, minerals, antioxidants, omega-3 fatty acids, plant extracts, fibre, prebiotics, probiotics, and other nutrients and bioactive compounds.
The consumption of these beverages is associated with weight management, vitality enhancement, athletic endurance, and hydration. These are related to various health benefits, including a healthy cardiovascular (CV) system, digestive system, immune defence, and cholesterol management. In recent years, functional beverages have grown in popularity due to various factors, including their simplicity of handling, storage and distribution, ability to meet consumer demand, and shelf stability. Among commercially available functional beverages are energy, sports, -infused, practical fruit and vegetable liquids, and other dairy-based beverages.
The market's growth is anticipated to be driven by the increasing number of fitness enthusiasts and the growing consumer preference for healthier alternatives to fatty soft drinks. Additionally, increased disposable incomes and health consciousness drive the demand for functional beverages. This growth enables industry participants to introduce beavers with low calories and lipids and add fruit and vegetable flavouring additives such as vegan, probiotic, and plant-based beverages, accelerating market expansion. E-commerce is crucial to the market's growth because it enables businesses to reach a more extensive customer base quickly.
COVID-19 has had a positive influence on the functional beverage market. The covid-19 outbreak has altered the purchasing and consumption habits of individuals. Consumers are progressively gravitating toward more health-promoting foods and beverages to boost their immunity. This has caused the demand for functional beverages to skyrocket.
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The prominent players in the Functional Beverages industry include:
Archer Daniels Midland Company, Arla foods, Æcorn Aperitifs, Campbell Soup Co., Clif Bar & Company, Danone S.A., DuPont Nutrition & Health, Fonterra Co-operative Group Limited, General Mills, Inc., Glanbia PLC, Kraft Foods Group, Inc., LycoRed Ltd., Monster Energy Company, Dr. Pepper Snapple Group, National Beverage Corp, Nestlé S.A., PepsiCo, Inc., Red Bull Gmbh, Suntory Holdings Limited, Tata Global Beverages, The Coca-Cola Company, The Kraft Foods Group, Thomson & Scott Ltd., Seedlip, Domaines Pierre Chavin, Club Soda, H2OPS, BevZero, Caleno Drinks, Ferm Fatale, Pernod Ricard, MeMento srl, Cannabiniers, General , Canopy Growth Corporation, Aurora , Aphria Inc., Tilray, Daytrip Beverages, Lagunitas Brewing Company, Koios Beverage Corp., Biotechnology Co. Ltd, G&Juice, K-Zen Beverages Inc., NewAge Inc., Alkaline88 LLC, Phivida Holdings Inc., SATIVA INC, Puration, Honeydrop Beverages, Buchi Kombucha, Cell - Nique Corporation, Equinox Kombucha, Fix8 Kombucha, Flying Embers, Gt's Kombucha, GUTsy Captain, Hain Celestial Group, Health-Ade LLC, Heal Probiotics, HIGH COUNTRY, Kevita, Inc., Kombucha Me Pty Ltd., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Local Roots Kombucha, Makana Beverages Inc., Nesalla Kombucha, Pronatura, Red Bull GmbH, Reed's Inc., Revive Kombucha, SOUL BREW KOMBUCHA, Strappa Live Kombucha, Humm Kombucha LLC, Townshend's Tea Company, Yogi Tea, Nexba, Tea-Biotics Kombucha, Bootstrap Kombucha, Stratus Group, Flying Embers, JuneShine, Boochcraft, Better Booch, Rowdy Mermaid Kombucha, NOVA Kombucha, Lyre's Spirit Co, Maria&Craig's (Botanical Spirit), Lucky Saint, Whiteside Drinks, Drink Dry Store, Big Drop Brewing Co Ltd., Real Kombucha, JoyBrau Functional Beer, Freestar Drinks, Ferm Kombucha, and Other Prominent Players.
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Key Industry Developments from Leading Players:
• In Oct 2021, Barry Callebaut introduced a new better-for-you drink mixture made of 100% cacao fruit that will be available for manufacturers worldwide to use in different types of beverages. This launch is the latest product to come out of Barry Callebaut's focus on using the whole cacao fruit in products
• In Jan 2020, Coca Cola sports drink brand Powerade has introduced its new product portfolio with the launch of two zero-sugar drinks, Powerade Ultra and Powerade Power Water. Powerade Ultra comprises creatine, branched-chain amino acids, vitamins B3, B6, and B12. Powerade Ultra is available in three different flavors, including Mixed Berry, White Cherry, and Citrus Blast
• In June 2019, Kraft Heinz launched a new single-serving spoonable smoothie brand called Fruitlove, which mixes yogurt with three fruits and vegetables. It is available in four flavors, including Banana, Strawberry, Twirl, Harvest Berry Blend, Mango Medley, Pineapple Coconut Bliss, and Blueberry Dream
• In March 2019, Revive Kombucha announced the launch of Revive Sparkling Kombucha, a traditionally fermented, organic, and shelf-stable craft brew. Revive strengthens its innovative approach to batch brewing and natural fermentation methods through this new product line launch, which is nearly identical to their raw and refrigerated bottled Kombucha
Functional Beverages Market Regional Analysis:
North America controlled the global market with a share of 42 % in 2021. North America is the largest market for functional beverages owing to its well-established economy and high level of living with a healthy growth rate. The popularity of zero-calorie, zero-sugar, and low-carb soft drinks is growing in the region. Beverages are a key contributor to overall nutritional and calorie intake for the U.S. population and play a significant part in achieving total water intake needs. The 2015-2020 Dietary Guidelines for Americans commend that water, fat-free and low-fat milk, and 100% juice be the primary beverages consumed. Followed by North America, The Asia Pacific is expected to be the fastest-growing market of functional beverages. Demand from the Chinese and Japanese markets is augmenting the growth of the market in this region.
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The Global Functional Beverages Market Segments
The Global Functional Beverages Market Estimates (Value US$ Billion) & Forecasts and Trend Analyses, 2019 to 2030 based on Products,
• Energy Drinks
• Sports Drinks
• Kombucha
• Non-alcoholic Aperitif
• Nutraceutical Drinks
• Functional Fruit and Vegetable Juices
• Enhanced Water
• Dairy-based Beverages
• Other Products
The Global Functional Beverages Market Estimates (Value US$ Billion) & Forecasts and Trend Analyses, 2025 to 2034 based on Functions,
• Health & Wellness
• Weight Management
The Global Functional Beverages Market Estimates (Value US$ Billion) & Forecasts and Trend Analyses, 2025 to 2034 based on Distribution channel,
• Convenience Stores
• Online Retail
• Pharmacies
• Supermarket/Hypermarket
The Global Functional Beverages Market Estimates (Value US$ Billion) & Forecasts and Trend Analyses, 2025 to 2034 based on region
• Europe
• North America
• Latin America
• Asia Pacific
• Middle East & Africa
North America Functional Beverages Market Estimates Revenue (US$ Billion) by Country, 2025 to 2034
• U.S.
• Canada
Europe Functional Beverages Market Estimates Revenue (US$ Billion) by Country, 2025 to 2034
• Germany
• France
• Italy
• Spain
• Russia
• Rest of Europe
Asia Pacific Functional Beverages Market Estimates Revenue (US$ Billion) by Country, 2025 to 2034
• India
• China
• Japan
• South Korea
• Australia & New Zealand
Latin America Functional Beverages Market Estimates Revenue (US$ Billion) by Country, 2025 to 2034
• Brazil
• Mexico
• Rest of Latin America
The Middle East & Africa Functional Beverages Market Estimates Revenue (US$ Billion) by Country, 2025 to 2034
• GCC Countries
• South Africa
• Rest of the Middle East & Africa
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