Immersive Technology in Advertising Market by VR/AR | Key Companies, Growth Stats & Future Insights 2025

Market Size and Growth

As per DataM Intelligence Experts Research Report Global Immersive Technology in Advertising Market size reached US$ 32.43 billion in 2024 and is expected to reach US$ 218.09 billion by 2032, growing with a CAGR of 26.90% during the forecast period 2025-2032.

Immersive Technology in Advertising Market report, published by DataM Intelligence has released its latest in-depth analysis on the global Immersive Technology in Advertising Market, delivering a detailed overview of regional growth patterns, market segmentation, CAGR, and financial performance among leading industry players. The report offers readers a clear snapshot of the current market value and volume, alongside an exploration of emerging opportunities and ongoing developments. By shining a spotlight on key market drivers and highlighting the evolving industry landscape, the report equips businesses and stakeholders with strategic insights to identify new growth avenues and navigate future market dynamics confidently.

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Immersive Technology in Advertising refers to the use of advanced digital technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and 360-degree content to create interactive, engaging, and sensory-rich brand experiences. These technologies allow advertisers to place consumers directly into branded environments or stories, boosting emotional connection, recall, and engagement with the product or message.

Key Players:

Google LLC
Meta Platforms, Inc.
Microsoft Corporation
Apple Inc.
Snap Inc.
Unity Technologies
Sony Corporation
Samsung Electronics Co., Ltd.
NVIDIA Corporation
HTC Corporation

Key Development:

In August 2024, ANZ Bank partnered with Microsoft Corporation to accelerate the adoption of generative AI by launching Australia's first AI Immersion Center at ANZ's headquarters in Melbourne.

In May 2024, Google LLC joined forces with Magic Leap, Inc. through a strategic alliance focused on advancing augmented reality (AR) technologies. This partnership aims to deliver next-generation AR experiences by integrating Google's robust platforms with Magic Leap's optical and AR capabilities.

In February 2024, EmdoorVR and Ultraleap Limited announced a collaboration to co-develop a mixed reality (MR) headset reference design. The new design integrates Ultraleap's advanced hand-tracking technology and supports shared camera systems for both hand tracking and SLAM (Simultaneous Localization and Mapping), effectively reducing integration costs for original equipment manufacturers (OEMs).

Growth Forecast Projected:

The Global Immersive Technology in Advertising Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Immersive Technology in Advertising Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Technology: Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Extended Reality (XR)

By Deployment: Mobile Devices, Head-Mounted Displays, Smart Glasses, Kiosks, Web-Based Platforms

By Application: Product Visualization, Virtual Try-Ons, Gamified Advertisements, Location-Based Advertising, Social Media Filters, Others

By End-user: Retail & E-commerce, Media & Entertainment, Automotive, Healthcare, Travel & Tourism, Others

Regional Analysis for Immersive Technology in Advertising Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Immersive Technology in Advertising producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Immersive Technology in Advertising revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Immersive Technology in Advertising Market?

A: In 2024, the Immersive Technology in Advertising Market was valued at USD$ 32.43 billion, reflecting its strong industry presence.

Q2: How large is the Immersive Technology in Advertising Market expected to be by 2032?

A: By 2032, industry forecasts suggest the Immersive Technology in Advertising Market will grow to around USD$ 218.09 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Immersive Technology in Advertising Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 26.90% during the forecast period from 2025 to 2032.

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